nai publishers


Gispen in Rotterdam, Nieuwe verbeelding van het Moderne

W.H. Gispen (1890-1981) established his company in 1916 in Rotterdam.Gispen was one of the first manufactuors to produce modern design objects in a series. In the following 18 years he gained  a world-famous reputation with the company.  This reputation is largely due to the way the furniture was promoted on the market: leading photographers and typographers from the so-called ‘Nieuwe fotografen en Typografen’ like Piet Zwart, Jan Kamman and Paul Schuitema created the product catalogs and advertisements for the company. The brand Gispen was a first clear example of the new modernity in the Netherlands.

The design of the book shows two layers. The image layer consists of beautiful black and white and full-colour reproductions of photographs, product catalogs and advertisements. 

The second layer shows the image credits in red typography. This layer is very consistent in its appearance: same positions on every page, simply disregarding the first layer. This layer visualizes the rapidly evolving and often brutal industrialization of that time. Of course it also has a clear reference to the 'Nieuwe Typografie’ graphic design in which dynamics and clarity are very important.

NAi Publishers - Stout/Kramer

Masterpost on Conserving Modern Architecture

A list of important resources from our staff at the Getty Conservation Institute. Reblog, add your own, share!



  • Conserving Twentieth-Century Built Heritage: A Bibliography, edited by Susan Macdonald and Gail Ostergren (2011), Los Angeles: Getty Conservation Institute. 
  • “Current State of Modern Asian Architecture Discourse and Networking” by Johannes Widodo, Journal of Architectural Education 63, no. 2 (2010), 79-81. 
  • Docomomo Journal 29: “Modernism in Asia Pacific,” edited by Sheridan Burke (Sept. 2003).
  • Forum Journal 27, no. 2: “Modern Landscape Architecture: Presentation and Preservation,” edited by Charles A. Birnbaum (Winter 2013).
  • Modern Architectures: The Rise of a Heritage, edited by Maristella Casciato and Èmilie d'orgeix (2012), Wavre, Belgium: Mardaga Editions.
  • Modern Matters: Principles and Practices in Conserving Recent Architecture, edited by Susan Macdonald (1996), Shaftesbury, Dorset: Donhead.
  • Preservation of Modern Architecture by Theodore H. M. Prudon (2008), Hoboken, NJ: John Wiley and Sons.
  • Preserving Post-war Heritage: The Care and Conservation of Mid-Twentieth Century Architecture, Proceedings of the EH Conference, London, UK, 1998 by English Heritage, edited by Susan Macdonald (2001), Shaftesbury, Dorset: Donhead.
  • Twentieth Century Building Materials: History and Conservation, edited by Thomas Jester (1995), New York: McGraw-Hill.
  • UNESCO World Heritage Series No 5: Identification and Documentation of Modern Heritage
  • Zonnestraal Sanatorium: The History and Restoration of a Modern Monument, edited by Paul Meurs and Marie-Thérèse van Thoor (2010), Rotterdam: NAi Publishers.