nahtajoke

Competitive and Strategic Analysis

Wondering where I’ve gone missing the entire Fall? School. I was hammered with group projects after group projects from all of my business classes. Of those projects, the toughest and most time-consuming was the one for my Competitive and Strategic Analysis class led by Dr. Sean D. Jasso. Worked under the name “Team NAHT.” Team NAHT directly reported to Blake Coffin, the TA, and consists of the following members: Phillip Aquino, Tiffany Chea, Megan Gorman, Traci Lai, Jason Lee, Jennifer Lee, Nicole Lim, Caroline Nguyen, Jane Yap, and myself. About 4-5 weeks into the quarter, during a class review session, Dr. Jasso called me out in front of the entire class to explain what the difference between a business strategy and a corporate strategy. I was unsure at first, in denial even. He couldn’t be calling me out. I’m not even sure if I know the right answer. But my fears were confirmed when he said “Hey you. I am looking right at you. The guy with the shaved sides and blue shirt. What are you wearing on your t-shirt?”

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“My own clothing brand” “Would you like to come up and market your clothing brand to 250 students?” So I went up there, told the class what NAHT was. Showed the website…
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The gallery..
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…and our mission statement.
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In the same class, we worked on these so called CEO projects and case studies, which are basically strategic audits for companies of our choosing and write a report as to how they could improve their company’s strategies. My group, Team NAHT, chose JetBlue for our first case study (26 pages). As weeks passed, we become a little more familiar with the idea behind a CEO project and, not to be cocky, was able to produce twice the amount of pages on our second case study on Starbucks. But what I’m most proud of is our final CEO project on American Airlines. After countless hours of hard work and lost sleep, we were able to rack up 166 pages!
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Shout out to Jane for the pictures! Thanks!!

-D.Thai

Victor Kim's Guitar Case

Do you see what I see? Looking closely at Victor Kim’s guitar case is something very close to our hearts… a NAHT sticker!

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Just a quick recap: Back in April. Victor Kim stopped by our booth while we were packing up at World of Dance LA. One of our team members, Brandon, even got the chance to take a picture with him!

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Don’t ask me why I was looking closely at Victor Kim’s guitar case. But to be perfectly honest with you, I was not the one who found it. Nevertheless, I was excited to have come across this very tiny detail of the photo. Shout out to Victor Kim! (:

PS: I wonder if the sticker is still there…

-Mary