Nieman Marcus Trials Beacons using Apple Passbook

Smart move by Nieman Marcus: take a controlled and phased approach to exploring how iBeacon can add value for their mobile customers. Scoped trial with three stores, no app (well, really, Passbook as the App) and some limitations around the experience, with a focus on events in store, instead of deals, offers or coupons. Like it.  


Sponda Video showing how to do “physical cookies” and reverse the typical iBeacon architecture (instead you carry a fob/beacon and the world reacts to you)

Watch on

Updated LocalSocial Guide 

Watch on

Minor updates to our iBeacon Landscape Overview (Beacosystem). Next full update in three weeks time with missing companies, more categories. #proximityrules