The States, Vol. 1: California, Vermont, Louisiana, South Dakota, Maryland
Two years ago, I took a crack at giving major league baseball teams their own soccer jerseys. I had a blast – so much so that last year, I started Clean Sheet Co. to work on ambitious apparel design ideaslike that one. Our first big project? Designing t-shirts for every World Cup team. It was a fantastic success.
It’s that time of year again. I’m ready. Clean Sheet Co. is ready.
And the project? Here’s what I’m thinking.
• While 32 Nations was a blast, this time I wanted design around something a little more timeless than a month-long event. (We’ll dive back into the world of big international competition soon enough – there are loads of interesting tournaments coming up, starting with the Women’s World Cup this summer, and Clean Sheet Co. will be there.) I also wanted to stretch out the time frame a little bit – instead of dropping a ton of designs over a short period, I wanted to have the freedom to introduce and produce designs every week or so for a good while.
• I wanted to keep the ambitious nature of these projects intact - 30 MLB identies, 32 World Cup teams… if anything, I’d like to keep trying for bigger and bigger payoffs.
• I wanted to bring the focus of my work back to the good old U.S. of A. after spending so much time thinking about international identities.
Everything led to one place.
Over the next several months, I’ll be creating and releasing t-shirt designs for each of the 50 U.S. States – and quite possibly a few bonus designs as well. Each one will be made available for purchase at the Clean Sheet Co. website. I’m starting with five shirts today – more on those in a second – and batches of future designs will be released every few weeks. If you need a primer on my design technique, check out “The Rules”, a piece that walks through the Clean Sheet Co. design process.
There’s obviously a ton of ground to cover. As you have probably surmised, the first five states are an eclectic bunch. Let’s dive in.