The problem with the music business today in trying to capture today’s youth is they’re trying too hard. There are record labels that are admitting to the fact that they’re trying to copy the ‘model’ that has worked for Taylor Swift and Big Machine Records. And the thing is, we just didn’t know any better. I was 16 years old and wrote all these songs about being in high school and sophomore relationships, not thinking that people would relate to it, hoping they would, but there really was no business model to make it work for the younger demographic. If we can relate to lyrics, then we’re going to buy the music and I don’t think that’s a hard formula to figure out. People my age are really, really honest about what they like and what they don’t and they know it when they hear it and they know if they can relate to the lyrics.
— Taylor Swift talking about what the music business needs to do to engage today’s youth (x)