music beta by google

We’ve been in negotiations with the industry for a different set of features, with mixed results. [But] a couple of major labels were less focused on innovation and more on demanding unreasonable and unsustainable business terms.
—  Google director of content partnerships Zahavah Levine • Speaking a sentence obvious to anyone who has watched the music industry do its thing over the past decade. Which is why the company chose to launch the service (called Music Beta by Google) first, and wait until later to get the content partnerships. While the service reportedly has much in common with Amazon’s cloud music offering, it reportedly was more robust in the form it tried to sell the music industry on. Maybe we’ll see that someday. source (viafollow)