Do you think HSHQ messed up by making SC a buzz single instead of an actual single released to radio? I feel like that is the most liked/streamed song amongst a majority of people (both fans, general public, and even his mom and BFF Grimmy) that it sucks to be missing out on the music video and radio treatment. What are your thoughts?
There are two ways to think about the answer.
First, I think the success of Sweet Creature might be due to the fact that it was released early, as the second song from the album, so that there was increased interest in the song. Ever Since New York was technically the second song we heard from the album (on SNL), but not released, per se, in HQ. The fact that it is the second-most watched YouTube video in the album tells me that while it is popular, it may already have peaked. That is, everyone’s heard it. They are less likely to purchase and watch it more.
You can see that Two Ghosts, is the fourth-most watched video (after SOTT, SC, and Kiwi). There is definitely interest in the song, and it does not have the exposure (or over-exposure) that SC has.
Second, what is the purpose of a single, exactly? A single from an unreleased album is a way to generate excitement for the album/ tour, but in the case of Two Ghosts, the album has been released, the tours have been sold (and mostly to capacity). Fans are unlikely to buy the single, although we may stream it. I don’t think they are expecting this song to hit top 5 or to generate significant revenue. So what’s the point?
Answer: to promote Harry Styles. His team choosing Two Ghosts means that they want the song to showcase a different aspect of Harry, perhaps to drive traffic to his website, and to increase his visibility.
What they want to show may be inferred from its synchronicity with Dunkirk. The singer of Sign of the Timesis a magnetic classic rocker who revels in symbology and dramatic metaphor. The singer of Two Ghosts is a romantic poet. Juxtapose these personae against the sensitive, intuitive actor who plays a role seemingly opposite of his personality: Alex is supposed to be a hardened, difficult soldier insistent on his own ways. They are showcasing Harry’s protean abilities and natural talents.
I know everyone is worried that Two Ghosts will use Taylor for promo, but I think it is really meant to illustrate how versatile, talented, and romantic Harry can be. Sweet Creature could have done that too, but Two Ghosts has had less exposure, and has been universally well-received on his television broadcast.
FWIW Taylor Swift is on Big Machine Label Group, of which her father owns a sizable stake.
Music has been used as a therapeutic tool for centuries and has been shown to affect many areas of the brain, including the regions involved in emotion, cognition, sensation, and movement. This fact, combined with the engaging nature of music and the diversity of music forms, makes music uniquely effective in the treatment of a wide array of physical and mental problems, including depression, anxiety, and hypertension... “Music is the language of the spirit. It opens the secret of life bringing peace, abolishing strife.” ~ Kahlil Gibran
You stared dumbstruck at the aftermath in front of you.
Coffee sinking into the crevices of equipment whose uses escaped you. Thousands
of dollars and countless hours erased in an instant. You didn’t want to think
about how many songs would never see the light of day because of you. Sunghwa’s
face mirrored the blank monitor in front of him.
He was the first to speak though he didn’t move. Only then
did you realize you had forgotten to breathe ever since the coffee mug slipped
out of your hands. The calm in his composure terrified you. Arguments with
Sunghwa were rare. Fights were even more rare but you had seen both
nonetheless. That’s how you guessed what he was feeling now was beyond anger.
But you cut him off before he could finish the thought. The
words that were coming next were not new to you but to hear them from Sunghwa
would be unbearable.
“You hate me.”
You mimicked his calm demeanor because you
wanted to look strong for whatever came next. Whether he yelled or broke something
or never spoke to you again. Sparing him any guilt would free you of your own.
Just as long as he spared you the word hate.
Sunghwa’s eyes softened and he stood up from his desk
without a sound. He placed one hand on top of yours to make you stop soaking up
the coffee with your jacket. The other gently tilting your chin until you were
forced to look at him.
“You really don’t know do you?” He asked, taking
both of your hands in his own. He closed his eyes briefly; his eyebrows furrowing before he brought your hands to his lips.
“I. Adore. Everything. About. You.” He said in between kissing each of
your fingertips. “I. Am. In. Love. With.”
He released your hands only to cup your face. His lips met
yours in a frenzy; each kiss speaking for the feelings that couldn’t be put into words.
“You,” he finished.
He stroked your cheek absently with his thumb and you nuzzled against his palm.
“I love you too.”
He began searching around his office for the things he
normally took home; quickly shoving them into a bag as he found them.
“Where are we going? You must have so much work to
make up,” You said but you helped him collect his stuff anyway.
“I don’t care. I need a vacation. You don’t value yourself nearly enough but I plan on spending the next few
days proving just how much you mean to me.”