One of the best ads of 2013 in my opinion. For those of you who don’t know, during this year’s, 2013, NFL Super Bowl, half the lights in the stadium went out, leaving half the stadium in darkness. Within moments, Christie’s Oreo brand released a simple, yet extremely effective ad on the internet which caught the attention of many viewers. This is one of the best displays of responsive advertising, and something that many companies can learn from.