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via James Vaughan

Goodbye Moto: The Motorola Name Will Be Killed Off in 2016

The Motorola brand - the maker of the very first mobile phone - is set to be phased out this year.

Parent brand Lenovo will replace the name with the new ‘Lenovo By Moto’ moniker.

The Chinese computer and smartphone maker bought Motorola from Google in 2014 and while it hasn’t used the Moto brand name for several years, the move marks its official retirement.

Motorola created the world’s very first mobile phone and was also responsible for a lot of the network infrastructure that made calls possible.

The brand also created a ‘cult’ product with the Razr flip phone and made the phrase ‘Hello, Moto’ famous in a popular ad campaign.

The maker will use the Lenovo by Moto name on its top-tier handsets like the Moto X, while phones lower down the scale will be branded with it’s homegrown Vibe name.

Lenovo has said that it will continue to use Motorola’s famous M logo.

Image credit: Steve Meddle / Lenscap Photograp/REX Shutterstock


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