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Gwen Stefani to Make History at the Grammys Before Album Release
Gwen Stefani will be making history at the 2016 Grammys. The singer and Target have collaborated ...

Gwen Stefani will be making history at the 2016 Grammys.

The singer and Target have collaborated to produce the first music video created on live television, for her upcoming solo single “Make Me Like You.” The performance will take place during a four-minute commercial break during the Grammys, the retail giant and record company Interscope Records said in a statement to E! News Wednesday.

“This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic,” Stefani posted on Instagram.

The video will feature multiple sets and real-time costume changes, as well as “special surprises for fans,” and viewers will also be able to watch a second view of the action unfold online during the show, on Periscope, Facebook Live and Snapchat. The finished project will be posted later on Vevo.

The single “Make Me Like You” will be released on Feb. 12, three days before the Grammys. The track is featured on Stefani’s new album, This Is What the Truth Feels Like, the follow-up to her 2006 second solo record The Sweet Escape, which will be released on March 18, Target and Interscope Records revealed in their statement.

Stefani had recently teased on Instagram the title of her new album and part of its track list, which also includes “Used to Love You.” Stefani had released that single last October, about two months after she filed for divorce from husband Gavin Rossdale and two weeks before it was confirmed she and The Voice co-star Blake Shelton are dating.

Target will sell a deluxe version of her new album, which includes four bonus tracks, and has unveiled its cover, which shows Stefani’s face with scribbles of tears running down her eyes, as well as flowers and hearts.

The 2016 Grammys will air on CBS on Monday, Feb. 15 at 8/7c.

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anonymous asked:

This is actually really cool! I don't think anyone's done this before? "@gwenstefani This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic 

I don’t know but this is really nice

Gwen Stefani Will Perform the First Live Music Video Ever During the 2016 Grammys

Making music videos that stick with people in 2016 is largely a losing game. In an age of ceaseless content, surprise releases, and shattered gates, it can be incredibly hard to get people to look at your latest single’s visual accompaniment. But Gwen Stefani has an idea that will force people to pay attention. The pop singer and The Voice judge will perform the first “live music video” during the 2016 Grammys.

This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic pic.twitter.com/PAyG2NPuW6

— Gwen Stefani (@gwenstefani) February 10, 2016

There’s no telling what will separate the “live music video” concept from a standard awards show performance with elaborate sets and choreography. Hopefully, more details will emerge as the show draws closer.

The music video for “Make Me Like You” is all part of the rollout of Stefani’s first solo album in a decade. Her last album — 2006’s The Sweet Escape — charted big hits with “Wind It Up” and the titular collaboration with Akon. If the first song we’ve heard from the new album is any indication, this new release will be a much more somber affair than Escape or the (low-key classic) Love Angel Music Baby.

Stefani shared the tracklist on Twitter (and possibly gave away the name of the album). With track titles like “Misery” and “Red Flag” — and coming as it does on the heels of Stefani’s divorce from Gavin Rossdale — it’s fair to expect something that’s more “Don’t Speak” than “Bubble Pop Electric.”

This Is What the Truth Feels Like… pic.twitter.com/7CgIQLQv2T

— Gwen Stefani (@gwenstefani) February 10, 2016

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“Only us” has started production! This will be a BIG ONE! 🔥 #edmlifestyle #edmlife #edmnation #OMG #party #patience #artist #staytuned #dj #drop #dance #djlife #fun #guuchi #cool #base #bass #behindthebeat #newmusic #music #melody #moremusic #musicproducer #hardwell #musicproduction #edmproducer #progressivehouse #awesome #partyanthem #energy

Gwen Stefani to make first ever live music video at the Grammys

Gwen Stefani is to make music history by filming the first music video live at the Grammys.

The 46-year-old singer will be debuting the clip for her solo single ‘Make Me Like You’ during a Grammys commercial break on Monday (15.02.16).

Posting on Instagram, she revealed: “This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic (sic)”

The forthcoming track will feature on Gwen’s upcoming new solo LP 'This Is What the Truth Feels Like…’ due out later this year.

Earlier this week, the No Doubt star revealed the tracklisting on a handwritten note, which she photographed and posted online.

Titles include 'Misery’, 'Make me Feel Ill’, 'Asking 4 It’ and 'Truth’ and the song names hint that Gwen will open up about her heartbreak after divorcing ex-husband Gavin Rossdale, who she split from in 2015 and with whom she has three sons, Kingston, nine, Zuma, seven, and 23-month-old Apollo with.

Gwen previously admitted she was in a “phase of forgiveness” when she penned the song 'Used To Love You’, which is featured on the forthcoming record.

She said: “When I wrote the song, I was sort of in a phase of forgiveness. In a way, I’m getting to this point now, and all the songs up to that point were like, 'Rah, I’m like so upset and so crazy.’

"Everybody knows, pretty much, what happened to me. I got a divorce, which completely was not in the plan at all. For me, it purely wasn’t and [it was] a shock and horrible, a crazy explosion in my life.”

Gwen Stefani Will Perform The First Live Music Video Ever During The 2016 Grammys

Making music videos that stick with people in 2016 is largely a losing game. In an age of ceaseless content, surprise releases, and shattered gates, it can be incredibly hard to get people to look at your latest single’s visual accompaniment. But Gwen Stefani has an idea that will force people to pay attention. The pop singer and The Voice judge will perform the first “live music video” during the 2016 Grammys.

This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic pic.twitter.com/PAyG2NPuW6

— Gwen Stefani (@gwenstefani) February 10, 2016

There’s no telling what will separate the “live music video” concept from a standard awards show performance with elaborate sets and choreography. Hopefully, more details will emerge as the show draws closer.

The music video for “Make Me Like You” is all part of the rollout of Stefani’s first solo album in a decade. Her last album — 2006’s The Sweet Escape — charted big hits with “Wind It Up” and the titular collaboration with Akon. If the first song we’ve heard from the new album is any indication, this new release will be a much more somber affair than Escape or the (low-key classic) Love Angel Music Baby.

Stefani shared the tracklist on Twitter (and possibly gave away the name of the album). With track titles like “Misery” and “Red Flag” — and coming as it does on the heels of Stefani’s divorce from Gavin Rossdale — it’s fair to expect something that’s more “Don’t Speak” than “Bubble Pop Electric.”

This Is What the Truth Feels Like… pic.twitter.com/7CgIQLQv2T

— Gwen Stefani (@gwenstefani) February 10, 2016

Gwen Stefani teams up with Target for live music video

#GwenStefani teams up with @Target for live music video for #MakeMeLikeYou during #Grammys @gwenstefani #MoreMusic

Target Corp. and three-time GRAMMY Award-winning superstar Gwen Stefani have announced that they are collaborating to produce the first music video ever created on live television. The action will unfold live on CBS as part of a four-minute commercial break during the 58th Annual GRAMMY Awards on February 15th for Stefani’s new single “Make Me Like You”. Target’s groundbreaking campaign supports…

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Target’s Kristi Argyilan finds the emotion in marketing technology

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Target might be the sixth biggest retailer behind goliaths like Walmart, Costco, and Home Depot, according to a 2015 ranking by the National Retail Federation, but it is the big-box winner when it comes to delivering big ideas.

When Target introduced affordable products from top fashion, beauty, and home-decor designers, it was effectively modernizing mass market. But the company didn’t stop there. It decided to go even bigger with its #moremusic partnerships to make the world’s biggest artists more accessible to the public.

During the 2015 Grammy Awards, Target traded in its eight 30-second ad spots for a consolidated four-minute live concert, essentially making the first live commercial in the history of the Grammys. This was no easy feat. The crew had to assemble a stage, sound system, cameras, and rabid fans (called Firebreathers) for a live event that had to go off flawlessly in front of a potential 24.8 million Grammy Awards viewers.

In November 2015, Target released three exclusive tracks on a special edition of Adele’s highly-anticipated album “25.”  When the album hit stores, Target reported that it sold 1 million copies of the album in the first 10 days.

These programs have made Target the darling of influencers and customers alike because the ideas appeal to people’s hearts as well as their wallets. And the amplification of these programs using omnichannel marketing and programmatic advertising always maintains this balance of head vs. heart..

The mastermind behind this omnichannel balancing act is Target’s senior vice president of marketing, Kristi Argyilan. Argyilan joined Target in 2014 from IPG Mediabrands to lead the integration of paid, earned, owned, and shared media initiatives.

You can hear Argyilan speak at the upcoming February 22 Marketing.FWD Summit. She will address this fusion of head and heart in her session The Math and the Magic – How Melding Analytics and Creativity Will Drive the Future of Marketing.

Technology and data are core to Argyilan’s work. She leans into Target’s first-party data to understand the right way to engage with the company’s “guests,” as Target calls them. She is also making Target’s martech more efficient. Target has built its own in-house programmatic ad exchange, rather than leaning on agencies, as brands have traditionally done, so it can connect data with advertising across multiple channels, including TV and video.

But she never forgets that the tech exists to serve her audience.

Hear from Kristi at Marketing.FWD Summit on February 22 in New York. Register now!

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Target’s Kristi Argyilan finds the emotion in marketing technology
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VB EVENT:

Target might be the sixth biggest retailer behind goliaths like Wal-Mart, Costco and Home Depot, according to a 2015 ranking by the National Retail Federation, but it is the big-box winner when it comes to delivering big ideas.

When Target introduced affordable products from top fashion, beauty and home-decor designers, it was a big idea to modernize mass market. But the company didn’t stop there. It decided to go even bigger with its #moremusic partnerships make the world’s biggest artists more accessible.

During the 2015 Grammy Awards, Target traded in its eight 30-second ad spots for a consolidated four-minute live concert, essentially making the first live commercial in the history of the Grammys. This was no easy feat. The crew had to assemble a stage, sound system, cameras and rabid fans (called Firebreathers) for a live event to go off flawlessly in front of a potential 24.8 million Grammy Awards viewers.

In November 2015, Target released three exclusive tracks on a special edition of Adele’s highly-anticipated album “25.”  When the album hit stores, Target reported that it sold 1 million copies of the album in the first 10 days.

These programs have made Target the darling of influencers and customers alike because they appeal to people’s hearts as well as their wallets. and that’s largely to do with the amplification of these programs using omnichannel marketing and programmatic advertising. It puts the right balance of head vs. heart  in right message in the right place at the right moment.

The mastermind behind this omnichannel balancing act is Target’s Senior Vice President of Marketing Kristi Argyilan. Argyilan joined Target in 2014 from IPG Mediabrands to lead the integration of paid, earned, owned and shared media initiatives.

You can hear Argyilan speak at the upcoming February 22 Marketing.FWD Summit. She will address this fusion of head and heart in her session The Math and the Magic – How Melding Analytics and Creativity Will Drive the Future of Marketing.

Technology and data is core to Argyilan’s work. She leans into Target’s first-party data to understand the right way to engage with the company’s “guests,” as Target calls them. She is also making Target’s martech more efficient. Target has built its own in-house programmatic ad exchange, akin to what brands would have traditionally relied on agencies to provide, so they can connect their data with advertising across multiple channels, including TV and video.

But she doesn’t forget that the tech exists to serve her audience.

Hear from Kristi at Marketing.FWD Summit on February 22 in New York. Register now!




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