what she means:
John Watson is bisexual and it desperately needs to be canonized. It's not even speculative; ignoring the fact BBC Sherlock has gone to great lengths to demonstrate his dedication, adoration and - yes- love, in regards to Sherlock, ignoring the fact they went as far as to introduce John's ex - Sholto -, there is no denying the queer subtext of the ACD canon. Holmes and Watson were in a romantic relationship in the source material, eventually retiring together. Sherlock is demonstrated as having absolutely 0 interest in women while John is interested in women, though it seems to be in equal in measure to his interest in men. Obviously, in 1887, it was impossible to canonize a queer relationship without fear of retribution but, thankfully, that isn't something Moftiss have to worry about. Given the writing, the acting choices made by Ben C and Martin Freeman, everything about the show down to costumes and lighting and how it's shot, we know that BBC Sherlock's own John Watson is a bisexual man and it needs to be said in so many words.
(Zimbits, slight AU, 2.8K, under a cut because it got long.)
They asked him every year. Sometimes, even more than once a year if he wanted to be on Samwell’s promotional material.
Jack said no every time because he really didn’t have any interest in having his face plastered on billboards and on every brochure and course calendar they handed out to students, both prospective and current. He’d had enough secondhand publicity from his parents’ careers and he wasn’t going to go seeking it out while he was at Samwell.
The only allowance he made was when he was photographed with the rest of the hockey team because he understood that hockey was a big selling point when it came to convincing people to attend their school. One of the team photos was enlarged and put up in the sports complex, right between the women’s volleyball team and Samwell’s dance team. It had already gotten vandalized this year by some drunk LAX bros and had to be replaced (which the university was not happy about and last Jack heard, the bros responsible were on suspension from the team).
The university couldn’t get Jack, but they got Ransom and Holster to agree to photos other than the team one. There were some of them pretending to study in the library, or looking happy and not-stressed as they socialized. These ended up on the cover of last year’s Campus Life magazine and both Holster and Ransom both joked that they were wasting their time at school when they should be modelling instead. It still didn’t stop the recruitment team from continually asking Jack who refused to change his mind.
Little did he know it was about to be changed for him.