10 New Year's Resolutions for Drivers

Originally published on the Mojo Motors Blog.

1. Buy a car or truck that isn’t silver or white. Show off your personality, be a little different!

2. Don’t talk on the phone or send texts while you drive. Avoid eating too, unless you like ketchup and special sauce stains all over your shirt.

3. Even if you’ve only had a couple of drinks, find a designated driver. Thank them with a meal at Taco Bell or fast food joint of their choice.

4. Slow down for people walking, running or cycling. Remember, you’re in an air conditioned vehicle- they’re outside and at the whim of mother nature. Slow down for construction workers too.

5. If it’s snowing or raining outside and you have to drive somewhere…don’t. Seriously, no one knows how to drive in that stuff.

6. When picking up food at a drive-through, avoid cone-ing the employees (even though it’s hilarious).

7. Don’t argue with police officers about tickets because it will never end up working in your favor. Just hope they don’t show up at your court date.

8. Clean, vacuum and wash your car every week or so. No one wants to ride in a car that smells like beef jerky, fried fish sandwiches and whatever else is festering under your seats.

9. It’s not 1975 anymore. Change your oil every 5,000-8,000 miles or whenever your oil-life meter tells you.

10. Drive less or carpool with friends to work /school/wherever. Sitting in a car with other people forces you to talk and it’s amazing what you can discover through conversation. You’ll save on gas too.

Watch on

I was really happy with the creativity our team used to put together this Mojo Motors social media launch event called #MojoUp. Since this was a social media event, we really needed to think through the whole flow to come up with creative ideas for content that attendees could share.

Take a look at the recap video and let me know if we can help you think through your next project.

Snippet: Toyota Leads Top 10 Longest Lasting Brands, Says Mojo Motors

Snippet: Toyota Leads Top 10 Longest Lasting Brands, Says Mojo Motors

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According to New York-based Mojo Motors, the company behind the used-car classified ad site, Toyota makes the longest-lasting cars and trucks, at an average of more than 200,000 miles. Honda was the only other big-volume brand that topped 200,000 miles before its cars reach the theoretical “worthless” point. The company said,domestic brands Ford, Dodge and Chevrolet rounded out…

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Mojo Motors Fuels Up With $3M From Atlas, RPM For Better Used Car Shopping
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Mojo Motors, a discount shopping site for used vehicles, has raised $3 million in series A financing, led by Atlas Venture, with participation from existing investors RPM Ventures, NextView Ventures, and others. As a result of the round, Atlas Venture Partner Ryan Moore will be joining the startup’s board of directors. The round brings the startup’s total to just under $4 million. Launched in 2011 by eBay Motors and Ford Motor Company veteran Paul Nadjarian, Mojo Motors is looking to bring the process by which expert car buyers search for the best used vehicles to the average Joe.