mobile marketing

User Experience Statistics

1. More than nine out of 10 (95%) agreed with the statement that ‘good user experience just makes sense’. (Econsultancy)

2. Nearly three quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months. (Econsultancy)

3. Visual data is processed 60,000 times faster by the brain than text. (SocialTimes)  

4. 66% of mobile users find that web pages load too slow. (Keynote Systems, Inc)4. 50% of average global mobile web users now use mobile as either their primary or exclusive means of going online. (inmobi)

5. Users preferred mobile websites for news, food/entertainment info, travel info, shopping info, and shopping. (Keynote Systems, Inc)

6. Smartphone users preferred to use mobile apps over mobile websites for map information, social media updates, e‐mail, and banking information. (Keynote Systems, Inc)

7. 57% of users say they won’t recommend a business with a poorly designed mobile site. (Google’s Mobile Playbook)

8. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

9. 40% of users have turned to a competitor’s site after a bad mobile experience. (Google’s Mobile Playbook)

10. Emails with social sharing buttons increase clickthrough rates by 158%. (SocialTimes)

11. 28.85% of all emails are opened on mobile phones and 10.16% on tablets. (Super Monitoring)

12. Only 11% of companies (Fortune 500 Companies) have social media links above the fold, and 89% below. (Go-Globe)

13. 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. (Go-Globe)

14. 70% (of the 200 small business websites evaluated) don’t display clear calls-to-action for anything on their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools. (Online Marketing Coach)

MyTree understands your ‘business needs’. To truly thrive, your business needs to interact with Social Media, bottom line.
—  Josh Krohn - CEO, MyTree Networking Website, LLC.
Ten Best Practices for Creating Winning Mobile App Marketing Campaigns

Travis Beauchesne: Today, mobile apps have beaten desktop apps to the background, but mobile apps can still be a disastrous failure if not marketed properly. The success of a mobile app is determined by its technical finesse, but at the same time, it is also decided by how powerful and relevant its marketing campaign is. In order to make the biggest impact through your app marketing campaign, understanding what customers are drawn to before launch makes or breaks your success.

At the heart of Brandtone’s model is meaningful value exchange based on providing incentives, such as free mobile airtime using codes on product packaging, to reward consumers for interacting with brands and sharing information via their mobile phones.  Brandtone now owns a permissioned database of millions of profiled consumers across the developing world. In South Africa, the first market in which Brandtone set up its operations; the database of profiled consumers is now larger than Facebook.

(via Mobile marketing company Brandtone enters India, to drive mobile presence for Unilever | Marketing, Advertising, and Media News | Pitch Magazine India)


B2B Marketing: A Flash Back to Understand the Trending Trends

As the process by which businesses employ a multi-layered strategy consisting of web communications, email, media campaigns and relationship management for the purpose of converting targeted business prospects into customers.

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