miuccia prada

What you wear is how you present yourself to the world, especially today, when human contact is so quick. Fashion is an instant language.
—  Miuccia Prada on the importance of conveying an instant message simply by the way you dress.
Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human. It touches the bad and the dirty side of people. You know, this might have been a scandal in fashion but in other fields of art it is common: in painting and in movies, it was so common to see ugliness. But, yes, it was not used in fashion and I was very much criticized for inventing the trashy and the ugly.
—  Miuccia Prada

What’s the difference between Prada and Miu Miu? Today, courtesy of our friends at System Magazine, BoF brings you a personal statement and accompanying portfolio from Miuccia Prada on the distinction between Prada and Miu Miu. Read it here.

Photographs by Willy Vanderperre; Styling by Olivier Rizzo; Models: Lara Stone and Ine Neefs


I was fixated with the idea of women and how it is necessary that they be strong, visible, kind of fighters. I wanted the clothes to be so bold that people will see you but also listen.” - Miuccia Prada

Paintings and illustrations by independent artists, many of which were of women’s faces, were meant to engage with themes of femininity, representation and power. Although Prada’s concepts are never intended to overpower the fashion, this colorful and sports-luxe collection has a much deeper commentary - the clothes and the women who wear them remain the focus of each collection.

Prada Spring/Summer 2014 photographed by Steven Meisel

“i’m deciding to be photographed alone [rather than alongside models]. i wasn’t trying to be clever, only sincere. i have never had a muse; rather, i always think of women in general.”

miuccia prada in “how many people does it take to design a dress?” by annie leibovitz for vogue september 2000