First, a coal company’s ads were ruled misleading for touting the myth of “clean coal.”
The ASA has found that an ad run in UK newspaper The Telegraph in February, was misleading, reports the Guardian.
The ad … claimed the Britain suffered from a “near-catastrophic” gas shortage in early 2013 and that fracking could offer “decades worth of natural gas,” “millions of pounds in tax revenues,” “freedom from interruptions and stoppages as a result of Russia’s political games with your gas supply,” “lowering energy prices for millions,” and “reducing greenhouse emissions by replacing coal with natural gas for energy.”
After a reader complained that the ad exaggerated the gas shortage, that the benefits of fracking were unknown, and that Russia didn’t provide any of the UK’s gas supply, the ASA investigated and found against Breitling on all the charges. It told Breitling not to run any ads in the future without hard evidence.