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                                                           and I am in them and
                                                                 that is eternity.
                                                                    (e. munch)
                                                                         

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Excerpt's from: Steven Shaviro's Accelerationist Aesthetics: Necessary Inefficiency in Times of Real Subsumption

“Kant says two important things about what he calls aesthetic judgment. The first is that any such judgment is necessarily “disinterested.” This means that it doesn’t relate to my own needs and desires. It is something that I enjoy entirely for its own sake, with no ulterior motives, and with no profit to myself. When I find something to be beautiful, I am “indifferent” to any uses that thing might have; I am even indifferent to whether the thing in question actually exists or not. This is why aesthetic sensation is the one realm of existence that is not reducible to political economy.”

“For beauty presupposes a liberation from need; it offers us a way out from the artificial scarcity imposed by the capitalist mode of production. However, since we do in fact live under this mode of production, beauty is only a “promise of happiness” (as Stendhal said) rather than happiness itself.”

“ Virtual reality supplements and enhances physical, “face-to-face” reality—rather than being, as we used to naively think, opposed to it. Neoliberalism is not just the ideology or belief system of this form of capitalism. It is also, more importantly, the concrete way in which the system works. It is an actual set of practices and institutions. It provides both a calculus for judging human actions, and a mechanism for inciting and directing those actions.”

“Yet at the same time, this ubiquitous aestheticization is also a radical extirpation of the aesthetic. It’s not just that sensations and feelings are trivialized when they are packaged for sale and indexed upon the most minute variations of product lines. It’s also that the two most crucial qualities of the aesthetic according to Kant—that it is disinterested, and that it is non-cognitive—are made to vanish, or explained away. Aesthetic sensations and feelings are no longer disinterested, because they have been recast as markers of personal identity: revealed preferences, brands, lifestyle markers, objects of adoration by fans.”