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Meet the Korean pop star, G Dragon, who caused a stir at Chanel

The front row at Chanel’s Haute Couture show today was filled with Karl’s usual favourites, including Diane Kruger, Cara Delevingne and Clémence Poésy. But there was one star getting tagged in even more tweets and Instagram posts than Cara Delevingne and her dog Leo – K Pop star G-Dragon.

You might not have heard of G-Dragon, but the South Korean rapper is arguably the biggest Asian artist in the world, with a fiercely loyal social following. His fan base could take on the Beliebers in a game of ‘first to go viral’ - and win. The 25-year-old, whose real name is Kwon Ji-yong, sent fans into a tagging frenzy today when he was pictured at Chanel’s Couture show in a navy suit covered in Chanel brooches, which he paired with a furry Chanel trapper hat.

His fan base is rapidly extending way beyond Asia; Kanye West is said to be a fan of his work and he has recorded a song with Justin Bieber. Karl Lagerfeld is one of his main supporters and will always give him a front row invitation to the Chanel show and, of course, a head-to-toe Chanel outfit to wear.

He isn’t new to the street style scene and has been sat front row at the likes of Saint Laurent and Lanvin for years, wearing anything from pink glitter Giuseppe Zanotti brogues to Chanel tweed women’s jackets. With 7.6 million followers on Instagram, the lead singer of the Korean band Big Bang is an incredibly powerful force in the industry and in usual Kate Middleton fashion, he causes pieces to sell out moments after he’s spotted wearing them. But he doesn’t just borrow looks from designers; it’s thought that he spends spend serious money expanding his fashion collection.

G-Dragon is becoming a real fashion week character, as BOF wrote last year: “When Karl Lagerfeld included G-Dragon in a group photo at the latest Chanel couture show alongside international A-listers like Kristen Stewart and Julianne Moore, it helped elevate the Korean rapper’s status as an ‘it boy’ even higher.”

G-Dragon said in an interview with Complex Magazine about his success in America: “Just to put it real simply, [American tastemakers] are taking notice because I’m doing well. If I didn’t do well, they wouldn’t even have noticed me or cared. So I don’t put too much meaning behind it.”

Source: telegraph.co.uk

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