National Pumpkin Day has arrived! 

This slightly altered image is from our Trade Literature collection of half a million catalogs and books chronicling the history of American business, technology, marketing, consumption and design. Specifically, it’s from the Dennison Manufacturing Co. in their Dealer’s Catalogue of Tags and Specialties, 1913-1914. The decorated crepe papers you can find in the catalog are a glimpse at what was evidently deemed decoration-worthy a century ago. And for those who are curious—the Dennison Manufacturing Company merged with Avery International Corporation in 1990 as Avery Dennison and is currently a Fortune 500 company.