microblog of the year on tumblr

Twitter v Tumblr

Okay, question for those of you who both Tweet and Tumbl. I’ve been in both places for just over a year now (in my other life as a romance novelist), and I still haven’t really figured out how to operate them. I’m so used to using Tumblr for all of my microblogging that I’m just not sure what to do with my Twitter. To me, it seems… kind of extraneous. And depressing. And too full of advertisements to be of much use or interest to anyone.

In fact, I’m so horrible at Twitter that I’m seriously thinking about just quitting there altogether, but I still think I could find a way to use it well… if I could only figure out HOW.

So… those of you who both Twitter and Tumblr… how do you do it? Do you post the same things in both places? Do you post only certain things in one place or another? How do you determine what goes where (and when)?

Just… HELP. I know I could be using Twitter better than I am. I just can’t figure out what to do.

BTS and EXO Were Tumblr's Most Reblogged K-Pop Artists in 2015

BTS and EXO Were Tumblr’s Most Reblogged K-Pop Artists in 2015

Continuing with their year end lists, the microblogging social media site Tumblr has revealed the list of the top re-blogged K-Pop artists this year. They are…

  1. BTS
  2. EXO
  3. SHINee
  5. GOT7
  6. VIXX
  8. Girls’ Generation
  9. f(x)
  10. Red Velvet
  11. Infinite
  12. B.A.P
  13. Super Junior
  14. iKON
  15. Block B
  16. 2NE1
  17. Mamamoo
  18. TVXQ
  19. 4Minute
  20. Apink

Male groups rule the list as they own the top seven spots and a total of 13 out of the 20…

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The Deal With Tumblr

If you’re reading this, you probably use Tumblr. Congrats! You’re one of over 420 million users. I am too. I’ve been using the microblogging website actively for over five years now. That’s just one year less than NPR has (thanks for keeping us on top of the game, Wright).

Tumblr is my favorite social platform. (If you need convincing as to why it’s relevant: it’s also the fastest growing one, according to Global Web Index research from last year). I like it because it helps me discover stuff I care about — be it information, art, ideas, writing, cute mammals. I’ve also learned a lot of things from Tumblr, things I arguably should have learned about first in school. No, I did not rely on the Internet for my bachelor’s degree. But it would also be wrong to say it didn’t play a definitive role in shaping my interests, feeding my intellect and sparking my passion for civic engagement. I know my sister (who’s what they’re now calling Gen Z), as well as my similarly generationed friends, would agree. Tumblr rocks. It’s beneficial and fun. Like your really cool friend who’s always on top of things and makes you think and laugh a ton.

So why am I going on about this? Wright asked me to give some thought to the future of our main NPR Tumblr. Also, I got in a tiff with another intern last month about the legitimacy of social media as a news source. Our consensus: it’s requisite and relevant for the general news consumer, but ~serious journalists~ will, as they should, be skeptical first and confirm information via reliable sources.

Like a mega creeper, I spent last month looking at competitors and thinking about what we should be doing with our Tumblr moving forward. Here’s what I came up with.

What NPR does now:

We push our great digital content. We mix it up with

They’re mixed pretty evenly between all npr.org topics.

We reblog NPR shows/desks and member station content.

  • This  supports our intra-Tumblr community**
  • It’s also great for cross-promotion between shows/desks that have large followings in and of themselves. (skunkbearfresh air — looking at you)

** This could potentially be a bad thing, however, if we have too many NPR-related Tumblrs. It could spread our brand too thin, making us seem clunky and difficult to keep track of.

We reblog other Tumblrs we follow.

  • It’s where we source most of what I’m going to call “fun stuff,” which is a big part of Tumblr.
  • We always sign our reblogs to keep us — the curators — human, accountable (and hopefully hilarious).

What we don’t do as much, and I think should be done more:

We should reblog and engage with our followers.

(Here, they’ve reblogged a follower’s reblog of their post, because it was funny. This is the greatest nod of acknowledgement to the follower. Tumblr is all about reblogging. Also, I really dig their Overheard at the Washington Post series.)

That brings me to,

We should tap more into gifs, memes, and TTT (Tumblr trending things) —all important parts of the culture of Tumblr.

  • We can incorporate these into our reblogs and engagements.

(This GIF-off is an A+ example of this. If we’re doing it on Facebook, we should do it on Tumblr!)

We should have more fun, without losing our integrity.

  • This is pretty self explanatory. We don’t want our followers to think we aren’t a ~serious news blog~. People expect a certain approach from us and we want to remain true to that identity. That being said, each social platform is different and we should definitely adapt our voice and presence to each one. I think it would do us well to make our Tumblr a bit more Tumblr-y. We’re always going to have npr.org and Facebook for straight pushes of our content. If we play our cards right and tailor appropriately, I suspect the Tumblr community will love us even more than they already do.

- Vesta

WH’s of Tumblr Meetups


In a social-networking site such as Tumblr, one will get in touch with his/her online friends. Then, there will come a time that they will meet outside the dashboard. From this, a new friendship begins. This article answers the WH’s questions about Tumblr meetups.

A meetup is a meeting, especially a regular meeting of people who share a particular interest and have connected with each other through a social-networking web site such as Tumblr. It is usually planned by a group of organizers; sometimes, a meetup happens unexpectedly. In a typical meetup, a different set of people learn to know each other, greet and take a picture with their online buddies. Sometimes, a program is prepared by the organizers consisting different activities and gimmicks. 

One thing about tumblr meetups is that they have different themes depending on the events or the season. The first ever tumblr meetup was held at Farmers’ Market in Los Angeles, California on April 2008. In the Philippines, a group of tumblristas called tumblrkadaorganized last February 2010 a Free Hugs meetup in Mall of Asia seaside, and this is considered as the first ever Filipino big tumblr meetup.

There are some memorable big meetups that happened in Filipino community. In celebration of White Day in Korea, tumblrkada organized a White Day meetup last March 2010. In the same year, @porkandbeans (deactivated) organized a MOA meetup on the day of her birthday last November, and @hspy a Christmas meetup in December. 

Bigger meetups happened in 2011. A group of people organized a Valentines Day meetup wherein the attendees celebrated a pre-Valentines Day party last February in a private resort at Las Piñas City. The month after that, tumblrkada brought back the White Day meetup for Filipino tumblristas who made a greater participation compared to WDM 2010 at Venice Piazza, Taguig. Another set of tumblristas planned to organize a meetup in the famous theme park, Enchanted Kingdom meetup or commonly known as the EK meetup. It was organized by @darwinpogi, @nagparaya, @tr1nitrotoluene (deactivated), et.al.. 

Who can forget the historical Independence Day meetup? As the main organizer of the event, @tumblrdjaie (deactivated) successfully used his connections and charms to get the Alabang Town Center as the venue of the said event. Another meetup held this year was a movie-themed called The Epic Harry Potter meetup in Trinoma Mall and whose main organizer was @ohpatrick. The program of the said event mainly focused on the Harry Potter series (both book and movie); the activity was held after three days of the world premiere of Harry Potter and the Deathly Hallows Part 2. All of the meetups discussed above had 100+ attendees that made them the biggest meetups for this year.

In addition to the meetups mentioned, there are still a number of provincial meetups happening on the same year, such as in Laguna organized by elbikada, Batangas, Cebu, Pampanga, Davao, even outside the Philippines such as Dubai and many more. There are also unexpected and exclusive meetups done by different groups of tumblristas and they call them Mini-meetups

Tumblr meetups are held in common places which is accessible for everyone – usually, the shopping centers in Manila, such as Mall of Asia and Trinoma Mall. In provinces, there are tumblristas who organize mini-meetups in their places for others to experience the spirit of a meetup. One thing about metups is that you can travel in places you’ve never been before.

There is a need for an online community to have personal meetups in order for its people to know each other better. Being friends in a social-networking sites is not enough. Nowadays, you will never know if someone whom you are talking to in the World Wide Web is real or a poser who uses other poeple’s identity such as photos, videos, audio covers and alike. 

For almost two years introduced to Filipinos, Tumblr has built friendships even serious relationships among its loyal bloggers. Moreover, the site was intended to be a microblogging site before, but Filipinos have proven that Tumblr is like just other social-media sites such Facebook and Myspace. 

Most importantly, the reason why tumblristas should have a personal meetup as said by one of the members of tumblrkada as well as a4kada, @amateurdreamer, “Tumblr meetups are made for us to know that there are also other people just like us who also like to share stuff about themselves. We need to have this kind of gathering in order for us to meet new friends – friends in real life and not just on our computer screens and friends that we can rely on and be there whenever we are in need of help.” Thus, for each one of the tumblristas, the value of friendship is the most important thing after all. 

In a Tumblr meetup, one can meet different people with different personalities, likes and point-of-views. To sum up all of them, here is a list of all kinds of tumblristas in a meetup:

  • Organizers. They are the ones who organize/plan a meetup. Usually they are divided into different committees which have different tasks to do. On the day of the meetup itself, one can identify them as very busy persons who facilitate the program and entertain the attendees.
  • Newbies. These people are the first-timers of a meetup. They are being “baptized” and sometimes the ones who experience “culture shock” because of the differences among the people. They are easily distinguished in a meetup for being timid and quiet.
  • Veterans. They are the ones who are always present in the meetups. They have a lot of experiences in meetups and usually they pin point the flaws of the meetup’s program.
  • Observers. These people are only silent observing the different personalities of the attendees what is going on the program.
  • Bored. As the description itself, they are bored out of their skull. They do not participate in the activities and just chat with other bored people.
  • Active. The opposite of the Bored.
  • Killer Smile. These people love to smile to anyone anytime anywhere. They use smiling as defense mechanism for being shy.
  • Camwhores. They are the people who love to take pictures and be in pictures all the time with other tumblristas especially with their idols and followers.
  • Flirt. They just attend the meetup to see their crushes and talk to them.
  • Bipolar. These persons are very loud in the dashboard, but when it comes in meetup, they are the people who always remain silent through out the program. Bipolars can also be applicable to those people who are silent online but in meetups, they are unexpectedly, the wild ones.

The last question would be How? How must I behave in meetups so that I would not feel like I’m out-of-place? How can we have a succcessful meetup?

As organizers, they should always update each other about the plans and changes about their meetup. Once a tumblrista who is interested to attend asks one of the organizers, they should provide an immediate answer. Meeting with the organizers via skype or yahoo conference would not be enough. It is better to plan personal meetup weeks before the event. They should always check the materials to be used and most importantly the condition of the venue of the meetup.

As attendees of the meetup, they will always have tendency to think that they will get outcasted in the event. Here are some tips by @matabangutak (based on his post) on how one should do for him/her not to get OP:

  • Bring a friend or someone you know already.
  • If you do not have one, try to know someone who will attend and be closed to him/her weeks before the meetup.
  • Know his/her details such as address, so that if his/her place is near at your place, perhaps you can go the meetup place together.
  • You will not probably get outcasted since you have someone who will accompany and talk to you.
  • You should not be shy to know other attendees. Be initiative to introduce yourself
  • All people who attend meetups are approachable. You just need courage and not to think that talking to them will make you FC or “feeling close”. You should always bear in mind that the purpose of meetups is to get to know one another and make friends to other people.
  • It’s your choice to get bored in the program or not. If you allow yourself to get OP, then it’s your fault.
  • You should remember that in the first place, not everyone knows each other, and it is only the day they meet for the first time. Who knows, that next meetup you will attend, you and those people you met and jive with from the last meetup are already friends.
  • Enjoy. Participate in the activities and taking pictures. Just always smile and allow yourself to show your confidence.

After each meetup, usually there would be after-meetup party in a specific place, such as bar or residence of a tumblrista wherein there will be drinks and exchange of stories. This is the best time to know one another.