Michelin card game, 1920. This incentive was given to good customers in the USA. Via bibimage
The Michelin Man or “Bibendum” was introduced at the Lyon exhibition 1894 and is one of the oldest trade marks. Originally drawn by french illustrator O'Galop, the shape of Bib changed over the years. Also he is a non-smoker nowadays.
One of the first Michelin Man versions in costume in the early 1910s. The Michelin Man is actually called Bidendum, which means “To drink”. It’s means that the tires ‘drink up obstacles, implying that the Michelin tires can easily take on road hazards.