michael jackson ads

Billboard magazine article from March 26, 1983 about MTV adding Michael Jackson’s “Billie Jean” video to the channel playlist (medium rotation at the time). While artists like Tina Turner, Eddy Grant, Prince, and Musical Youth HAD been played on MTV, the videos were only played occasionally and in played in light rotation. 

Michael Jackson (who had the #1 album on the pop and R&B chart) and Prince with Little Red Corvette (both were put in “medium rotation” in March 1983) broke new ground on MTV