Morgana? Surely Morgana. The Avalon paper was created just after the Great War but It came into pre-eminence during the Thatcher years and the Brixton riots in 1981. It was the first right-wing paper to stand beside the then prime minister and to provide a predominantly elite class audience a moral sense of supremacy. The paper was run by Uther Pendragon, the son of the founder, for 50 years before his stroke in 2011 when his daughter, Morgana Pendragon, took over the over all running of the paper. In the coming years she would make big changes, much to her father’s rage, appealing to a far more left audience. The biggest test came when Morgana created a department to report magical affairs. Unconventionally the paper had gone all it’s years without mentioning a single magical event, despite the evidence it denied it’s existence. Now, Morgana had hired a man long suspected of having magic himself, Emrys Myrddin (nicknamed Merlin) to run the department.
It came as a shock to everybody when upon Uther’s death in early 2016 he handed over the running of the company to his son, Arthur Pendragon. Many suspected it was in anger of the leftist turn the paper was taking. The paper had been doing it’s best in years under Morgana and the people were skeptical to see what Arthur would bring. Arthur worked part time for the paper as a sports reporter but had only sat in with his father and sister at few executive meetings. His days spent mostly lounging in his office or having a strange obsession in teasing Merlin and his nights spent drinking and enjoying London’s night scene. Being in the headlines of more papers than creating them. He was young and his real passions lay with writing but he was stubborn and didn’t want to disappoint his father, even after his father’s death.
The biggest trial came during the 2016 referendum. The country had been divided. The people who did not understand magic feared it and those with magic wanted to be recognised. After a series of protests, which due to some turned into violent riots from the magic community, in an attempt to be heard was misinterpreted as an attack, a proposal was put forward to ban magic being used in public. And, a register was proposed for those with magic or related to those with magic. The executives and editors were divided, the paper was historically right wing and Arthur wanted to honour his father’s wishes but was democratic and allowed a vote on what side the paper would support. After an impassioned speech by the social affairs editor, Gwen Leodegrance, the paper came out in support of the NO campaign. The country voted yes, by a small yet significant margin.