melanie hong

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Type Installation (November 2011)

This is a group project I did for my Typography Class. The haiku reads, “Gloss over it and It’s invisible, but look and it will be loud.” This is my design philosophy, though it was made by a fellow student. In terms of location, we placed it in a first-year woodshop. I think the message is multiplied by the hundreds. It’s an unlikely location for something of this nature. It’s made of corrugated cardboard and spray paint and labour of love and many hours.  

The Final Frontier

I have a bad habit of naming final file names thefinalfrontier … when school gets tough, you have to make it a little bit of fun! 

The final logo for Delhi, as it represents the luxury and majestic nature of Delhi. Delhi is rich and has this vivaciousness that lives in the streets. This logo can also represent the diversity within the city. I choose a warm colour scheme with oranges, pinks, and maroons. Although my prof told me to not go with my first idea and the one that you can’t tear yourself away from…I went with my instincts. Sometimes, you have to do what you feel is right, it’s always going to be you that has to be happy with the design. If you can sell it, go with it. If you get a bad mark, just know you worked your hardest and move on with your life. 

Here’s my print application, a small 4x6 brochure that will be given to people at travel agencies. It opens up with ‘welcome to delhi’ and ends off with 'see you soon.' 

More photos will be posted when I get my project back from my prof. 


Tell me what you think? 

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Here are my final 4 logos, the next step is to pick the final logo with colour! And I need your help! Hopefully, you find me by searching Delhi. Delhi is a city in India which contains New Delhi, the capital of India. They have nine districts but are spilt into two major parts… the old and the new. It is said that Delhi has been ruled and destroyed seven times. Delhi has been ruled by he Mughal Empire, one of the greatest medieval dynasties of the world. Delhi has an air of it’s own, with a spirit that I am in awe of. A community that is friendly. Though the city streets are crowded, it’s part of an experience like no other. 

The tagline for the a city of contrasts has been change to a City of Kings as it best conveys power and loyalty in a friendly way.  The bottom left’s tagline is “feel the spirit of Delhi” and the bottom right’s tagline is “connect with Delhi.”

What do you guys think? Which one is your favourite? Which best conveys Delhi?

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“We see what we believe, and to change what we see, it is sometimes necessary to change what we believe.” – Jeremy Narby 

These photographs challenge the self-portraits created by artists during the Renaissance. I am interested in the afterimage of an optical illusion created by the vibration of colours (look at the photo for 20-60 seconds and stare at a white object). 

The act of taking the self-portrait in this particular scenario would be systematic. Other people could also produce these photographs as it is not about the photo, but the afterimage it produces – the self-portrait. 

If I were to take this response further, I would have to better understand how the eye functions and color blindness. I would also further my research in the act of self-portrait itself. 

Mapping Your Focus (October 2011)

An assignment done for my Think Tank class. The only thing I got out of this class was this piece of work to be completely honest. I’ve always been intrigued by infographics and this was such a great opportunity to use my skills. We were given information from a survey we conducted in class. We had the choice to express how we felt about it. I made this pieces with notations on how I felt about the results. 

The Completion of Second Year

So damn happy, I don’t think I can even tell you how excited I am. Being a design student is not an easy task. As much as I love design, I’m glad I can depart from doing a project with parameters for 4 months. But it’s time for me start building an identity for myself this summer. Fourth year is going to hit me like a ton of bricks, so I might as well take a stab at it now. I’m going to try to post some work throughout the next week or so.

If you’re on tumblr and just got accepted, looking at OCAD tags. Congrats! It’s going to be a blast, I have no doubt in my mind about that. 

Collaboration coming up!

Raymond & I will be collaborating for an upcoming assignment! I’m really excited to do this project momentarily. I hope I can keep this excitement up when I actually begin the project. It’s a book concept sort of project for an “exhibition.” This may eventually translate into an actually book because Raymond’s a keener. Also, Gilbert Li will be seeing my work. Gotta make this 10% worth it! 

You know it’s going to have to minimalist. 


As If I didn’t know already… 

(Edit, my core teacher loves giving us exhibition projects!)