John Legend is our inspirational cover story on the “Education in America” publication in the Chicago Sun-Times Friday, June 3rd. Here is a sneak peak to his insight on the subject;

“Many of our schools are literally and figuratively crumbling, and we’re not giving kids, especially low-income and minority kids, the chance to succeed,” says Legend. “It’s the reality that where a child is born, what color that child is, and/or how much money that child’s parents make determines the quality of his or her education and life prospects. That’s not just, that’s not fair, that’s not right.” - John Legend


May 2014 – October 2014

Interim Digital Consultant, Mediaplanet/ Content marketing agency in Amsterdam.

Global content marketing powerhouse with it’s roots in print media.
The intention was to find a suitable trafficker for the Dutch and Belgian online advertising division. In the first meeting I noticed that I could help in finding better more qualitative solutions for digital advertising. This resulted in a project of a few months, optimising and expanding the digital advertising possibilities for the Netherlands and Belgium.

Ω Finding suitable digital (global) partners; 
Ω A/B testing in advertising on different platforms including social;
Ω Hands on Adwords Google Display Network optimisation;
Ω International communications about Global advertising options;
Ω Creating and executing Sales / management presentations; 
Ω Creating and executing Traffic trainings including Adobe Marketing Cloud. Analytics and hands on digital advertising solutions on platforms like Facebook, Linkedin, Adwords and Display advertising platforms.

If your goal is to make sure people in the Sahel, or any of Africa’s poorest communities, have enough food to live, the best approach is to help farmers improve their irrigation techniques, offer them access to drought-tolerant seeds, and develop community-led savings groups that help entire towns build and store assets. An emergency is less likely to become a disaster when communities have what they need to take care of themselves.
—  Helene Gayle, President & CEO of CARE in Mediaplanet’s “Investing in Africa” report which appeared in the June 29, 2012 issue of USA Today.

Medium: Mediaplanet (Themenbeilagen in Zeitungen/PR)
Honorar: 800€ pauschal pro Heft
Art des Textes: verschieden, Berichte, Interviews, Advertorials
Länge: etwa 6-8 Texte
Wann: 2011
Weitere Informationen: chaotischer Laden, arbeiten fast nur mit Freien (auch das Layout und die Produktion), lohnt nur wenn man Glück hat und es angenehme Themen/Gesprächspartner gibt
Cowboy Bebop: The Movie on Blu-ray for $7 + pickup at Best Buy -@xemtvhay coupons
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Best Buy offers Cowboy Bebop: The Movie on Blu-ray Disc for $6.99. Opt for in-store pickup to avoid the $2.99 shipping charge. (Amazon and MediaPlanet via Barnes & Noble have it for the same.) That’s tied with our October mention and the lowest price we could find by $4. February 01, 2016 at 05:13AM @xemtvhay