They love trivializing and normalizing the image of black people getting killed in the media.
In Search of the Buy Button Inside the Skull

Neuromarketing research aims to circumvent not just critical thinking in adults and children, but thinking period. This Forbes cover story from 2003 gives a nice summary of the early research at top universities heavily funded by large corporations. The US Senate was unsuccessfully asked to investigate the ethics of such questionable research, which could lead to not just commercial but also political exploitation. Is this a peek into the future of Western culture?

Psychology Term of the Day: Introjection: A defense mechanism utilized by the ego where one incorporates the behaviors, beliefs, personality traits, and interests of the lost object (object being person) into ones own identity, in order to resolve an understanding of the lost object. In time, once resolution and reason is found, one may move away from introjection to a high level defense mechanism, such as humor or sublimation. For example, the lost object may have had a drug addiction, so one may become an addict themselves upon losing the object. Another example is in domestic violence cases, the victim, even upon leaving the perpetrator, may continue to date other abusive or similarly appearing individuals until resolution is reached. #foodforthought #psychology #psyche #mind #soul #spiritual #therapy #goodvibes #growth #gratitude #healthy #summer #summerborn #companyofsapiens #elite #elevation #ethos #media

Media Psychology- Parasocial Interaction

Parasocial Interaction is whereby there is a “one-sided” interpersonal relationship in which one part knows a great deal about the other, but the other does not. 

You can read more about Parasocial Interaction here.

Miss Kwa always tell me about it and everytime I talk about my Kpop idols, Miss Kwa will ask me to go and read about Parasocial Relationship and it makes me sad :c

I have parasocial relationship with all of the above. This is depressing. I should stop. Typing this is making me depressed. Goodbye. 

Some of my Honors Media Psychology notes, it really is an amazing class~ I'll type up more in a few days, I highly recommend seeing if your school has this class! Utterly fascinating!!!


High Culture



Complexity/ Multi-Layered

More Interpretive

Focus on creator/stimulus

Chosen for the challenge

Relatively timeless

Lends self to repeated viewings

Low Culture




Instant gratification/pleasure/arousal

Focus on recipient/response

Chosen for base reaction

Confined to a specific era

Single exposure (does not lend itself to repeated viewings)


Based off experiences on an individual basis

Quality rarely equals sixth sense

                Also does not factor in to how we chose favorites

Elements different from quality effect our decision the most

What is Quality

Aesthetics- Judgment of beauty and taste

       A field where the purpose is analyzing what is beauty, what is quality

       Quality in terms of beauty or taste

Surface Aesthetics- beautiful on the face or surface

       There is uniformity amidst variety

Various pieces (plot, acting, cinematography) complement one another

       Hence uniformity amidst variety

       Everything must stand alone and yet work well with the group

To appreciate aesthetics the viewer must be able to take these qualities and determine how they balance and come together as a whole

To appreciate aesthetics must you be trained?

       Training gives you the vocabulary to vocalize your appreciation of aesthetics

       Un-trained people can still appreciate aesthetics, they just don’t know how to word it as clearly.

Bias must be overlooked in the analysis of aesthetics

       Just because you find it entertaining does not mean it is great in terms of lighting, acting, cinematography


Dramatic increase in efficiency lead to increases in the need for leisure time.

Inability to stand boredom lead to the development of leisure activities

Leisure is important to escape reality

On one side leisure is about doing what we want and getting away

       On the other side of it is that leisure should be about pursing ways to better the world or provide spiritual betterment

Religious bans and restrictions never seem to last long against leisure activities

       You can’t have plays- leads to religious plays then plays less and less about the church

       You can’t listen to rock- leads to Christian rock

These things fulfill some inherent need

Similar creative outlets over time





None of these have really changed

Means of reaching activities change, but not the fundamentals

Themes also the same: drama and comedy, satire, things universal for thousands of years

Oldest papyrus ever found was a party invite

Universal existence of these themes proves something is being done right

Work week (40h) began in the 19th century as a workers rights deal

40 hours actually rather arbitrary number

Began in Europe, since has spread inter-continentally

Not dictated by technology

Efficiency made tasks easier, but hours worked is the same, we need to increase demand to justify hours worked

       People are making their lives more complex to justify more work?

Netherlands lowered working hours per week, increased leisure time

       Resulted in a stronger economy, higher standard of living

Social Identity Theory

Identifying with characters based on group membership

       Same age, race, gender, beliefs, etc.

Powerful psychological process

       How we evaluate or pursue things

We are driven to find an enhanced self image

Hard wired to think of things in a way to elevate our self image

We are biased in our perceptions

Involves evaluation of the group we are involved in

Motivated to seek out information to make our groups look better and other groups worse

Best way to evaluate our group is to lower others

People want to see things where their group/age range is portrayed positively and older/younger have some kind of negative portrayal

Why are we drawn to disgusting/frightening content?

Why do we seek them out when we are hard-wired to avoid it?

Why does blood or horror disgust us?

       Survival instincts

              Value to fear- a warning to preserve ourselves

Same aversion to on-screen as in real life

No real danger when it is on screen, yet we react as though it were

Brains not yet wired for media- we see it and we perceive it the same physiological way that we would in real life

Why put ourselves through that?

We can mistake fear for excitement, as both have the same physiological symptoms

3 Key Factors

       Arousal- not sexual, a physiological response (adrenaline, increased heart rate, etc.)

       Cognition- Experiential factor, appraisal, reasoning

       Dispositional- stimulus response

Key contribution of the 3-Factory Theory

These are separate systems

When something jumps at you

1)      Stimulus response happens immediately

2)      Arousal system- as you react immediately you become excited- flight or fight response triggered

3)      Cognitive- your brain finally catches up and processes everything

All happen independently within a short period of time, not linearly

Miss-attribution occurs most normally in a media context because there is no physical external force or factor

Same physiological arousal without a physical response

How does blood, gore, or fear help with our enjoyment of a film?

Miss-Attribution in media context is the most common

As long as there is a satisfactory conclusion our emotions are enhanced by the residual arousal

Arousal tends to linger longer because of the physiological changes

       Endorphins, Adrenaline take time to be cleared from the blood stream

Similar to why people like roller coasters

Laughter is often a defense mechanism to fear, especially to males

       Social norms and gender expectations

              Can’t look away, fear of showing weakness, so they use laughter

                     Helps to dissipate discomfort

       Much much more common a response for men

If you want to use aversive content, what should you do?

Resolved ending, especially for the key characters

Suspense to keep the arousal high

Person can’t remember why they were frightened or even being frightened- must lend itself to miss-attribution

The Netflix effect and remote(ly) shared experiences: How social media enables binge-viewing

The Netflix effect and remote(ly) shared experiences: How social media enables binge-viewing

SENIOR THESIS ABSTRACT: In 2013, the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) included gambling as a non-substance-related disorder to its list of addictive disorders. However, television addiction was not included due to the lack of sufficient peer-reviewed research to outline diagnostic criteria and possible treatment courses. The first chapter analyzes…

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Psya4 Media Psychology June 2015 Predictions

Media Psychology June 2015 Predictions

Download A* Model Essay answers for Media Psychology

Next up is my June 2015 predictions for Media Psychology. This is my favourite topic mainly because I found it the easiest out of them all to learn (from both Psya3 and Psya4). Personally if your doing the Addiction topic I think you’re crazy as the level of content you need to know for that is insane –…

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Self-Promoters Tend to Misjudge How Annoying They Are to Others - Association for Psychological Science

““It may be beneficial for people who plan to engage in self-promotion to try to realize that others may actually be less happy than they think to hear about their latest achievement. Recipients of such self-promotion who find themselves annoyed might likewise try to bolster their tolerance in the knowledge that braggarts genuinely underestimate others’ negative reactions to their bragging,” said Vosgerau, professor of marketing at Bocconi University.”

This is overly simplistic, I think. I sometimes feel bad or annoyed when friends “brag” (I use that word in quotes for a reason), but that’s my *initial* response. It’s caused by my own personal baggage, and I know that. After that automatic feeling passes, I’m genuinely glad to have heard about something good that happened to them.

And on the other end, I’d much rather act in ways that gradually filter out people who genuinely don’t want to hear about good things in my life, so that only the people who do want to hear the good things are left. And since many of my friends have told me that it makes them happy to see good things happen to me, I choose to believe them.