media execs

Explaining Molly as a "Mirror"

Since I’ve been asked about this specifically a number of times I thought it would be helpful to just make a post.

So “Molly is John’s mirror” not some clever subtext that someone in the tinfoil hat brigade discovered. It is, in fact, a very old trope of the “Ms. Male” or “Distaff counterpart” that certain fans are applying here.

Basically it means taking a male character, slapping a female signifier on him, and voila! Same shit, new character.

One of the most recognizable examples is Ms. Pac Man. In order to appeal to the female market. Media Execs simply slap a lipstick and bow on whatever they happen to be making at that moment and hey! look! inclusivity! Buy our stuff, dumb ladies!

Here are some reasons why this is problematic:

1. It diminishes the female character’s role to her relationship with a male.

2. It does not leave room for dimension as this character is not her own person. She is merely a “girl version” of someone else.

3. It reduces female identity to shitty gendered signifiers (pink, frills, sparkles etc…)

Usually this goes hand in hand with the “Smurfette principle”. Where women are tokenized as the “girl” in an all-male cast. She may be a character that has other qualities but the one given highest import is that she is female in a way that remains very rigidly within the scope of the social gender binary.

This is not how Molly Hooper was written. She’s being read that way by fans who have a lot of internalized misogyny that they are projecting onto her character.

So far the only overlap I have seen is that Molly likes ugly jumpers and she’s nice.

But Molly wears ugly jumpers far more often than John, yet it’s a characteristic that belongs to him by default?

And let’s be honest, John is really not that nice. I mean sometimes kinda, but only if there’s something in it for him. (eg: getting to be the “hero”, flirting with women, looking superior to Sherlock) but apart from that, he’s just kind of a jerk who treats his non-neurotypical friend like some lovable “idiot savant”. Any one of us who met him in person would probably instantly label him as a “fuckboy” because well… the shoe fits.

Molly has a level of kindness that is completely unprecedented. Her kindness and loyalty are her trademark characteristics and I, personally think, that it’s very not good to hand that off to John just to make him seem better or to apply more validation to a fan-made narrative that actively works to erase female characters.

It’s definitely something to unpack and examine.

anonymous asked:

Part 1) In order to best demonstrate our online support of a Sense8 renewal, we need to coordinate WorldWide Twitter trends. It's the best way to put pressure on them because it's public - media, TV execs, competitors, and influencers can all see it - and more negative media attention is the last thing they need. Can all big accounts like yourself please share this schedule and hashtag request?


Reboot (the cult classic 90s CGI animated series) is getting a “reboot”

a lot of us who are either old enough or found the series online later remember it as this

Plot: The series follows the adventures of a Guardian named Bob and his companions Enzo and Dot Matrix as they work to keep the computer system of Mainframe safe from the viruses known as Megabyte and Hexadecimal. The setting is in the inner world of a computer system known by its inhabitants as Mainframe. It was deliberately chosen due to technological constraints at the time, as the fictional computer world allowed for blocky looking models and mechanical animation

it was about the secret world inside of computers before the genre of “Secret world inside of (insert technology here)” got overused

well for whatever reason they decided to rip off a couple other franchises instead and gave us this

After playing the multiplayer Cyber Guardians video game together, four teenagers are recruited by V.E.R.A (Hannah Vandenbygaart, Bruno & Boots: Go Jump in the Pool!), the Virtual Evolutionary Recombinant Avatar, to fulfill their mandate to mend and defend cyberspace. Austin (Ty Wood, The Haunting in Connecticut), Tamra (Sydney Scotia, Some Assembly Required), Parker (Ajay Parikh-Friese, Mr. Young), and Trey (Gabriel Darku, Shadowhunters: The Mortal Instruments) now must protect cyberspace from threats that pose true consequences to both the virtual and real world. It’s more than these kids expected when they started at Alan Turing High. Way more


let me list off three things this is ripping off

Power Rangers (any season)


or the one show that many people seemingly don’t even remember

VR Troopers

that was basically Power Rangers but with computers and Virtual Reality  and other junk that kids and media execs in the 90s didn’t quite understand well enough yet


79 year old lovely legend Rosemary Smith smashes it round in a Renault F1 ! Directors : Michel + Nico DOP : fredrik backar/luke Scully editor : matt newman Produced by Believe media UK Exec Producer : James Covill Producer : Rob Leonard Agency : Publicis UK ECD Dave Monk CD Dave Sullivan TV prod Colin hickson

Here's what media and marketing execs wish they knew before they made their first trip to Cannes

(Twitter @tomspano)
The media and marketing world is all set to flock to the French Riviera next week for the Cannes advertising festival. If you’re not already on your way, chances are that you will be in a few hours for a weeklong fiesta of panels, networking and, of course, rosé.

For you first-timers still trying to wrap your head around it all, fret not. Business Insider has put together this handy survival guide, with some of the biggest veterans dishing on the things they wish they knew before their first Cannes sojourns.

Sarah Hofstetter, CEO of 360i

(Sarah Hofstetter)
Forgo the heels. Skip the hotel and get an apartment – it’s much easier, you’ll have more space and it’s much cheaper. And don’t take any meetings with people that work within a 50 mile radius of you – your time is limited and you can see them when you’re back in the office.

Patrick Keane, former Google exec and president, Sharethrough
Never go to a single “content session.” [Cannes is] literally only about the yachts and lobbies.

Mark Read, global CEO, Wunderman
Get a good dose of competitive envy. Cannes really is a celebration of the best work our industry has produced in the last year. Don’t dismiss it, and ask yourself honestly if your agency is producing work this good for your clients. If not, go back and make sure it does. Also, work out how to get an invitation to Stream: WPP’s offshore gathering of CMOs and technology leaders debating the future of our business.

Jay Sampson, veteran digital sales exec, Microsoft and Rubicon
While the best dealmaking happens between 9 a.m. and noon and midnight and 2 a.m., make sure that you also spend time at some sessions at The Palais. The insights shared are an invaluable part of attending Cannes Lions.

(Rob Reilly, global creative chairman, McCann WorldgroupRob Reilly/Digiday)
Rob Reilly, global creative chairman, McCann Worldgroup
Go to bed at a reasonable hour, at least every other night. Be careful crossing the street. French taxi drivers and alcohol is a terrible cocktail. And finally, be humble if you win. Act like you have been there before. When you win a big prize, remember everybody will be watching. And thank the people back at the office who helped you get there.

Michael Katz, co-founder, MParticle
Book as few meetings as possible. Seriously. Keep the calendar nimble. Get to St. Tropez one day. Hang out near the Carlton. Also, set a goal for yourself for the week and base the week around that goal. Cannes is where big deals happen. So make sure you know what you want to get out of the week, or else you can easily fall off course.

Wendy Clark, North America CEO, DDB Worldwide
Venture off the Croisette. There are lovely restaurants and spots beyond the main corridor. Figure out a way to share what you’re learning with your full teams. We’re broadcasting our weekly “Motivation Monday” live to our full North American network next week. Engage your clients in a dialogue around what you saw and learned and how that might create impact for their brands.

Rob Norman, chief digital officer, GroupM
It doesn’t matter who you are or think you are; there’s always many people there more important than you. They are easy to spot, as they are carrying the Lions around with them. Better a Lion than a yacht invitation.

NOW WATCH: ‘Melania needs to get with the program’: Ian Bremmer explains the biggest takeaways from Trump’s first foreign trip

More From Business Insider

Hi, Nonny. First, I understand that you’re attempting to be respectful and polite, so please note that my response will be in kind. I’m addressing this because I want people to understand the philosophy behind what I do here and I also want to set up some clear boundaries and expectations. 

You asked that I engage with you, so I’m going to address your submission point by point.

Keep reading

at the cartoon network offices, circa 2012

cn exec: rebecca, we’re looking for a bright, silly children’s comedy that makes the occasional fart joke. what do you have for us?

rebecca sugar, probably: the current state of american race and gender norms is deplorable. masculinity is a prison and a construct heavily influenced by the patriarchy which also serves to disenfranchise women. it’s disgusting. the intersectionality black and other minority women face is a series of unique experiences beyond those of white women. speaking to animation, specifically, minority characters are so rarely presented and when they are, so little care and attention is given to features so frequently stolen from them in media 

cn exec: …

rebecca sugar: sorry I forgot to mention steven likes pizza and cat-shaped ice cream sandwiches

here's the thing

Regardless of what social media execs for networks want us to think, it is not actually our job to be unpaid publicists for our favorite characters/storylines so as to “convince” them to do their fucking jobs and create a satisfying and organic narrative. It’s a TV show. You watch it because you enjoy it and if you don’t trust the writers, if they screw you over, then you stop watching. Because they’re going to do what they’re going to do regardless.

Trending and talking up your faves and that sort of thing is great and if you want to, then you go ahead and do it. I do it myself. But when you get to the point, where you’re stressed out and a nervous wreck and freaking out over some irrelevant, easily-cheated poll on some site no one’s ever heard of or ready to go off and cry sadly over some shitty promo that has nothing whatsoever to do with the actual writing of the show, then that’s when it’s time to consider, for yourself, whether any of this is at all fun or satisfying for you anymore. You don’t deserve to be stressed out and upset when you’re meant to just be enjoying a show and a ship and a character and a fandom you like.

If they’re not going to do right by Candice and Iris and Westallen, the actress they hired and the character they wrote and the storyline they set up unless we win every poll and we shout louder than anyone who ever says anything bad about Iris and we trend every single week and we vastly outnumber people who ship miscellaneous fanon whatever, then they are fucking trash and don’t deserve us as viewers. And they need us far more than we need them.

#NotALLMedia One Year Challenge

For one year, you do not spend money on any media that stars a man. Period. 

It’s a little more flexible and a little more complicated than that, but that’s the simple version. One year, no spending any money on media that stars a man.

There’s exceptions, caveats, and other rules, too. Let me explain:

  • You may watch/play/read media starring men ONLY AS LONG AS you either bought it before your one year begins, didn’t pay for it yourself, or didn’t ask/cajole someone into paying for it for you. If you already owned the thing before the year begins, you can by all means watch/play/read it (ex, I already own Assassin’s Creed II, I could play that). If someone gives you something as an UNSOLICITED gift, you may absolutely accept it (ex, someone surprises you with an Avengers DVD). You MAY NOT ask someone to buy it for you, or even do something like go on your blog “SIIIGH I REALLY want to see the new Batman vs Superman movie but I JUST CAN’T because I’M DOING THIS CHALLENGE, HOW ~TRAGIC~.” That’s cajoling. It is cheating. 

    In the cases of subscription services like Netflix or watching stuff on cable TV / HBO, you MAY NOT consume media starring men, because that’s part of the subscription and those services DO track what you’re watching. You’re trying to vote with your money and make a statement here, so show that you prefer media with women stars! 

    The same is true of streaming media, even if it’s on Youtube. With Hulu, people get advertising dollars whenever you watch a thing, so that counts as giving them money. With Youtube, even if it’s illegal, companies can STILL see the number of hits on a thing, and can still tell how popular their thing is. That, in this day and age, is actually pretty valuable. Don’t give ‘em the satisfaction. This counts even if you own the media already, since ad dollars go to them ON TOP OF what you already paid. 

  • If the character’s gender is male, he’s male. If he’s a robot, alien, or cucumber that all the characters use male pronouns around, he’s a male.  

  • Conversely, if the character’s gender is female, she’s female. Transwomen = women, period. 

  • In media with two main characters or an ensemble cast, the cast must be 1. 50% or more women, 2. said women must get as much if not more screentime than male characters, 3. said women must be treated as more than a love interest, mommy-stand-in, or sexy lamp.

    Valid: Game of Thrones, The X Files, CBS’ Elementary 

    Not Valid: The Avengers Movie (alas, only one main female character), the original Super Smash Bros (same deal). 

    Fighting games and co-op games count as ensemble casts in this case.
  • If media has a main character with NO defined gender AT ALL, and NO male characters, it is valid (this mostly happens in videogames) 

    Valid: Journey, Flower 

    Not Valid: Myst (while the main character has no gender, all three NPCs that you actually “talk” to are men) 

  • For videogames, you must be able to play as a woman for the MAJORITY of the game for it to be valid.

    Valid: Mass Effect, Dragon Age, Megaman ZX 

    Not Valid: The Last Of Us (you only play as Ellie very briefly)

  • For videogame DLC starring a woman, you may ONLY get it if you already owned the main game before your #NotALLMedia year starts, OR if you can buy the DLC without first owning the main game.

    Valid: Infamous: First Light (starring a woman), because while it’s technically DLC, you don’t have to own Infamous: Second Son to buy it (as far as I’m aware)

    Not Valid: Bioshock Infinite: Burial at Sea Part 2. If you don’t own the original Bioshock, you can’t play this DLC. 

Why Are you Doing This?

For a long time I’ve been getting tired of what I call the Lily-White Square-Jawed Manpain genre of media. I’m sick of growly voiced white dudes grunting and angsting over inconsequential bullshit and then saving the day. This year’s E3 was the straw that broke the camel’s back when Ubisoft claimed that women were “just too hard to animate” to put into their co-op mode for the new Assassin’s Creed game. I mean, really?

I’m tired of it. Goddamn tired. And then I thought, well, they’re always telling you to vote with your dollars, so maybe I should do that. Maybe I should stop buying this stupid crap. Ever. No matter how good it actually is. 

So I’m taking that to heart. No movies staring dudes, no TV, no games, nothing. Screw you and your squarejawed manpain. My action might not mean much but at least I’ll get to see media that’s maybe a bit different from the norm. 

Hey, I Disagree with XYZ Part of This Challenge!!!

Then make up your own rules! Only buy media with people of color instead! Or queers! Or whatever! This is just a framework/scaffold to get people going. Also, hell, break your own rules, occasionally. I’m staying subscribed to the new Ghost Rider because it stars Robbie Reyes, a latino kid in east LA who just wants to take care of his severely disabled brother, and if somehow Grim Fandango re-releases for PC within the year, I’ll get that too… but those are the only two exceptions. Yes, I really, really want the Kingdom Hearts 2 re-release, but I sure as hell ain’t buying it, because sorry, Sora, you’re a boy. 

Yeah, as a guage of ~feminism~ this is pretty useless. Plenty of works starring women are absolutely  NOT feminist. But again, the thing is, media execs keep saying “things with women stars don’t sell!” and other bullshit. So, again, you want me to vote with my money? I’m voting with my money. Give me more media with women, dammit. 

If you’re doing this challenge, I suggest you tag your posts about it with #NotALLMedia. Share your favorite women-centric media through the tag, and help spread awareness of alternatives to Squarejawed Manpain. Do the same even if you’re trying different rules (eg, only people of color, only LGBTQ+ people, only disabled people, etc). 

If you have questions, my askbox is open. I am TEMPORARILY allowing anonymous asks, but if this privilege gets abused I am turning them off again. 

(characters in banner, from left to right: Lucy Liu as Joan Watson in Elementary [TV show]; Daja Kisubo from Tamora Pierce's Circle of Magic: Daja’s Book [book]; Kamala Khan aka Ms. Marvel [comic book]; Eliza Maza from Gargoyles* [animation]; Uma Thurman as Beatrix Kiddo in Kill Bill [movie]; Chell from Portal [videogame])

*Gargoyles may not actually count by the rules, I know, but I wanted an American Indian character up in there, and a character from an animated show, so… bending my own rules a bit.

#NotALLMedia has to star men. Let’s prove it. 

Pedowitz thinks the biggest lesson from the fallout is how showrunners and fans interact on social media. “I think he got a great learning curve for what social media can do,” he said. “Be adored or hated at ny given time… My take on this is, that was much more of a social media reaction and how Jason handled the social media reaction.” The exec said there was no outreach to him directly from GLAAD or other organizations regarding workshops or sessions to prevent such mistakes from being made in the future.
—  Mark Pedowitz (CW president) | thewrap

I’m telling ya’ll, there’s probably hudreds maybe thousands of white folks or peeps in general eyeing our shit, what we talk about, how we do it, about who, so they can capitalize on it without so much as leaving a cent to the originators smh. and I said it before there’s even more media execs and employees feeding off of us while we out here broke as hell barely able to maintain a home like wtf kinda capitalist shit is that. i been on times, buzzfeed and who knows where the fuck else but aint seen a penny for em even using my shit..