IT’S NO SECRET THAT MASASHI NAKAYAMA, CHIEF DESIGNER OF THE ALL-NEW 2016 MAZDA MX-5 MIATA, HAS A DOTING LOVE FOR HIS RED, FIRST-GENERATION MX-5.
But now, Nakayama throws himself into the task of creating another life partner. One so captivating it could steal him away from his first love.“All the essential elements, the things that we have fought to preserve over the past quarter of a century, they are all still there,” explains Nakayama. “The proportions that make the people on board standout, the open feeling of streaking through space suspended between ground and sky, the countenance that is not haughty but intimate, and the timeless quality that means you never get tired of being with this car. But you won’t fullyunderstand it until you’re standing next to the all-new MX-5, until you openthe door and settle in behind the wheel, and until you drive it through townwith the top down.”
WhatNakayama speaks about so passionately is what Mazda calls jinba ittai, or ‘rider and horse as one’—and it’s always been thedriving inspiration behind the creation of the MX-5. Simply put, jinba ittai is one-ness with the road,the surroundings and the vehicle. It’s a sensation that’s only experienced by an
exclusive club—those behind the driver’s seat of an MX-5.
ACCORDING TO NAKAYAMA, "JUST DRIVING HOME FROM WORK, THE MX-5 MAKES
THE WORLD A MORE BEAUTIFUL PLACE.”
“The MX-5 has the
extraordinary ability to make everyday scenery look more beautiful. It can even
add a feeling of divinity to your daily life. Whether you are standing beside
the vehicle looking at it, or sitting in the seat, either caught up in the
driving or enjoying the ride on the passenger side—whatever the situation, your view will be filled with forms
that will set your five senses trembling.”
NOW, ON THE EVE OF INTRODUCING THE ALL-NEW
MX-5 TO THE WORLD, THE ANTICIPATION AT MAZDA CAN BE CUT WITH A KNIFE.
passion, all the exhilaration and all the painstaking craftsmanship that went into
the fourth-gen MX-5 boils down to one thing: will enthusiasts embrace what we
believe to be the next chapter of the pure modern roadster? It’s a question
only you can answer.
One of my favorite souls @trilceo
#WeAllGrow has given me a FAMILIA since last year’s summit. This year I gain MORE FAMILIA… brings tears to my eyes from all the MAGIC and GIFT this organization continues to give me. 😭
Gracias @laflowers and the team and AMAZING sponsors for bring all this together ❤️
#VerasQueEsPosible #Neutrogena #Dove #OPI #MazdaUSA #Aveeno and so many more I can’t remember at the moment!