From fashion article in UK Woman’s Own magazine, February 26, 1966 issue:
Boutiques … Once we thought of them as chic little shops in a smart part of town that sold ‘model gowns’ at prices most of us couldn’t afford. But now what a change! All over Britain new-look boutiques run by trend-setting fashion girls are popping up and offering different, exciting, inexpensive clothes designed for the non-conformists who like to change their style month by month. Today we take a look at some of the boutiques in London and the provinces that are forcing other fashion stores to perk up their ideas. - Suzanne Grey
SHE STARTED IT ALL - BIBA’s
Young, dynamic, Polish born Barbara Hulanicki introduced the first ever young fashion mail order service to England. She designed and made up all the clothes and, working from their London flat, she and her husband, Stephen Fitz-Simon, built up a very successful business. A retail boutique was the next step. Just off Kensington High Street, they unearthed a quaint old Victorian apothecary shop. The original furniture - jars, pots chests, table and chairs are now in the British Museum. But Barbara has retained the Victorian, musty atmosphere and her boutique Biba is full of oak chests, huge cupboards, lacy curtains, plants and a pirates treasure trunk overflowing with belts, bags, beads jewellery and original hats and scarves.London’s first boutique for young people is well and truly on the map. Barbara Hulanicki’s main aim is for unusual, easy-to-wear clothes that are inexpensive, clothes not designed to last for 100 years. She realizes that the young need and demand constant change and she designs and makes little dresses, coats and separates which retail at an average price of 4 gns. The stock changes at Biba’s three times a fortnight so you can always be sure of finding something really up-to-the-minute. Barbara and Stephen print their own fabrics and this spring, plan to introduce a range in printed corduroy. (First photo) Pattie Boyd posing in Barbara Hulanicki’s long-sleeved slim line shift with flared skirt in brilliant mauve and purple printed rayon - right for any time, £3 10s at Biba’s, 87 Abingdon Road, London W 8. Photographs by Michael Brockway. TOP OF THE POPS - PYGMALIA Manchester is in on the boutique scene, too … two of the Hollies, Graham Nash and Tony Hicks, with Grahams’ wife, Rose, and Tony’s sister, Maureen, have opened a boutique called Pygmalia in a disused carpet warehouse. The stark walls of the old ware house have been transformed into a rich purple and gold interior. (Second photo) Left: Samantha Juste in a beige wool, new look, double-breasted suit by Hem and Fringe; 9 gns. Maureen Hicks (right) is in a two-tone green Courtelle dress (85s.) with matching bag and beret, 1 gn. each by Martha Hill - at Pygmalia, 3 Bac Pool Fold, Cross Street, Manchester 2. * * * * Scans from the Pattie Boyd’s Sixties Style group at Yahoo!