How do you feel about buying the Marvel lines that have diverse characters as the leads? I'm not about to give them any money for Hydra!Cap, but I feel like I want to take away the excuses I'm seeing about losing money because of diversity.
I just…*rubs forehead, pinches nose* I don’t know anymore, anon.
I’ve seen some discussion of how Marvel measures sales and it’s…kind of insane. As I understand it (please someone reblog to explain this if I’ve got it wrong), comic book shops have to preorder and prepay well in advance, and part of how they calculate that is using pull lists. So if you have a pull list apparently the best thing you can do is go to your comic shop and say “I’m not going to buy any Marvel at all anymore, ever, so please don’t count me in your Marvel numbers. I need to rewrite my pull list. What can you recommend I switch to in, say, DC, Boom, IDW, Image, or other non-Marvel comics?”
And then buy the diverse comics you want when they come out in trade, which still supports them.
It should be noted that even if you don’t drop Marvel like it’s a bomb about to go off, buying comics with diverse leads will be dicey in the next few months, since the Secret Empire bullshit is a cross-comic event. So even if you do decide to keep reading certain comics, you should check the covers and reject any of them that have the Secret Empire logo on the front.
Honestly though, I think probably the best way to go about this is to talk to a pro in the business: your local comic shop. However you get your comics, go to them and tell them you’re not interested in supporting fascism, and ask them how best to use your dollars to demonstrate your displeasure with Marvel.
Also of course, writing to Disney about your dissatisfaction with the Marvel brand will help. There’s a post going around about how to contact them, I don’t have it handy but googling something like “write to Disney about Marvel” should probably turn it up for you.