Europe is gaining in social media usage

Europe showed the highest year-over-year growth in social networking reach among the major global regions during 2010, according to a new white paper from comScore. “The comScore 2010 Digital Europe Year in Review” indicates that while Europe trails North America and Latin America with 84.4% social networking reach, its 10.9-percentage-point gain between December 2009 and December 2010 dwarfs growth in any other region of the world.