marketing-measurement

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Smith & Wesson Model 460XVR

A large framed revolver from Smith & Wesson’s Performance Center custom shop, the XVR stands for X-Treme Velocity Revolver. They claim that it has the highest muzzle velocity of any production revolver on the market. Barrel measures in at over 10″, with an integrated rail for optics, lightening cuts and compensator to control the recoil and muzzle flip. MSRP on the 460XVR is around $1,630. (GRH)

Some surprising results shown here:

  • 20% of businesses do not measure marketing results
  • 45% of businesses only measure a single attribute

Digital Spark Marketing believes that if it is not worth measuring, it is most likely not worth doing in the first place.

Experiment with your measurement process … measurement is a difficult task, but certainly not impossible and very valuable as a feedback mechanism.

Source of infographic: Marketo.com