marketing-measurement

The Big 4 Metrics

There are four big “buckets” of metrics: 

  1. Growth: Gaining new users 
  2. Engagement/Transactions: Increasing usage of the app 
  3. Retention: Ensuring that existing users come back 
  4. Monetisation: Converting app usage to money

Product Management & Analytics: what metrics should you be measuring?

Throw back Thursday. 

It is Thursday, March 20, 2013, “Goodbye Strangers”, otherwise derisively called a Swan Song rip off by fans, was aired.  It was a pivotal episode for Misha as the network was gauging his character’s popularity and hinting that Misha was returning to SPN as a regular in season 9.  The next day TV Guide FB posted their Jeers or Cheers poll on Castiel’s return to Supernatural.  Meanwhile, Marketing Enterprise was measuring Misha’s Q score (popularity) with the general audience.

The results were not what the network expected.

80% of the fans voted JEERS to Cas’s return and Misha’s Q score dropped so far below the threshold that Marketing Enterprise hasn’t surveyed Misha since then. These were signs to come, at conventions sales for Castiel merchandise have declined so much that they have to give away free Cas merchs with purchase.  There were no rating boosts when Cas is in episodes, and most Cas-centric episodes are lower rated on average.

So since season 8 and “Goodbye Strangers” Cas has been sidelined from most Winchester storylines, even Jensen said he was glad that there were barely any Dean and Cas scenes in season 9, a trend that continued to season 11.

It is with no small amount of sadness and regret that I find myself at the end of my time with The Armoury. Working alongside Alan and Mark to build a business that provides a unique product to the market, a philosophy of measured acquisition to build a wardrobe of quality, and personal relationships with our clients, I feel very proud to have been a part of such a dynamic team of inspired people in Hong Kong and New York.

6

Smith & Wesson Model 460XVR

A large framed revolver from Smith & Wesson’s Performance Center custom shop, the XVR stands for X-Treme Velocity Revolver. They claim that it has the highest muzzle velocity of any production revolver on the market. Barrel measures in at over 10″, with an integrated rail for optics, lightening cuts and compensator to control the recoil and muzzle flip. MSRP on the 460XVR is around $1,630. (GRH)

anonymous asked:

Is there a Marxist take on homelessness?

If i may preface my answer with a bit of an editorial, Marxism is not so much a specific set of conclusions as it is particular method of thinking and acting, the goal of which is ultimately the destruction of capitalism and recomposition of a new, more just and equitable world. So, basically regardless of what it is we’re looking at, we can construct a Marxist theory of it even if we do not know specific references within the existing Marxist canon, provided we know how the methodology works.

On that point, the way a Marxist would think about a problem like homelessness is first to think about the ways in which capitalist production creates and continually re-creates this problem. This is not to say that homelessness, or any other injustice, can be reduced to an economic problem. However, when thinking at a broad level—at the level of society as a whole—the starting point of Marxist methodology is the process of production.

To summarize the fundamentals of capitalist production, here is a highly condensed argument:

1) Capitalist production is fundamentally commodity production—goods are produced for the purpose of exchange, i.e. we make things not in order to directly satisfy needs, but in order (for capitalists) to sell them

2) For Marxists, in all commodity-producing systems, the value of commodities—a property which ultimately governs the exchangeable worth of commodities on the market—is measured by the average amount of labor that goes into the production of those commodities.

3) Capitalist production is not just any kind of commodity-producing system, it is specifically a system in which commodities are produced in order to make the seller profit.

4) Because the source of value is labor for Marxists, we hold that the only way for profit to exist in the aggregate is for the outputs of the production process to have more labor embodied in them than the inputs.

5) Ultimately, the only way for such an arrangement to be possible is for the people who produce commodities—i.e. laborers—to be separated from the means of production, and for the products of labor to be appropriated by people who do own means of production—i.e. capitalists. In short, because capitalists own the resources required to produce goods, capitalists can effectively force laborers to work with those means of production, and they can force laborers to produce more value than the workers receive in return (this is really the only way for the outputs of production to have more value than the inputs). The capitalists can do this because laborers really don’t have a choice—if laborers do not own the means to produce their own goods, they have to rely on employment by capitalists.

Now, because capitalist production is grounded in a relation where workers produce more value than they receive, this sets up a situation in which there can be more things to purchase on the market than the workers have the ability to buy. Workers produce every commodity that exists in the world. But clearly, workers do not have enough money—not even collectively—to buy all of those commodities. In the case of housing, it is perfectly possible for workers to produce housing that they do not have the income to purchase themselves. This does not even necessarily create a crisis of “overproduction,” because real estate is an extremely lucrative market that people with the money to do so are willing to dump a lot of their income into. Capitalists can make lots of money on housing without the housing even being occupied by people who need it.

Additionally, some structural unemployment—a sort of “basic” rate of unemployment—turns out to be “healthy” for the capitalist system, mainly because it keeps wages from rising too much (and in some instances it can even lower wages), something which is recognized by both Marxists and some bourgeois economists. So basically, the optimal functioning of the capitalist system entails that there are more people seeking work than there are positions available. Those who are unlucky enough to be in that realm of long-term unemployment are of course at risk of homelessness.

In terms of the specific reasons people become homeless, to an extent i think we need to look outside of economics to find the answers. Capitalists have somewhat of an interest in “their” laborers having stable housing because housing is one of the things that can ensure that “their” work force shows up to work every day. In the absence of other factors, capitalists are probably not going to actively try to make “their” employees homeless. Other structures which are not necessarily founded in economic relations—such as patriarchy and race—can cause people to have difficulty finding work at all which obviously makes attaining housing difficult. For example, in our white supremacist society here in the u.s. people of color are far less likely to be hired than white people, and when they are hired, people of color disproportionately experience underemployment and low pay. Understandably, rates of homelessness are significantly higher among people of color. The reasons for this are not strictly economic. I think race is a structure that cannot be understood in its specificity if it is reduced to being just an aspect of the relations of production. Nevertheless, race as a structure, because it exists within a capitalist social formation, definitely has economic effects on people’s lives.

Moreover, structures like race and patriarchy do reinforce capitalist production relations. In the particular case of homelessness, although capitalists do not really have an interest in the majority of “their” laborers being homeless, the existence of homelessness does have some long-term benefits to the capitalist system. Having an underclass of people who are extraordinarily desperate creates competition between comparatively better-off workers and the more desperate workers which can drive down the value of labor-power (the average level of value commanded by workers that keeps them showing up to work). This in turn increases the rate of surplus value for capitalists, which has the long-term effect of increasing profits.

The short of it, as one may expect from a Marxist analysis, is that homelessness is a feature of capitalism, not a defect.

Some surprising results shown here:

  • 20% of businesses do not measure marketing results
  • 45% of businesses only measure a single attribute

Digital Spark Marketing believes that if it is not worth measuring, it is most likely not worth doing in the first place.

Experiment with your measurement process … measurement is a difficult task, but certainly not impossible and very valuable as a feedback mechanism.

Source of infographic: Marketo.com

Submission: What would you say to someone who would post this picture?

Stock market fluctuations are based purely off public perception as to the value of the stock. Very sensitive to monetary policy and international markets. Unemployment is measured differently. The rate at which people have jobs, the civilian labor force participation rate has fallen and not returned. “Ended two wars” he’s got a declaration of war for ISIS going to congress now, we still have troops in Afghanistan, bombed Libya, Yemen and comitted troops to ops in Nigeria. He cut the uninsured rate by making it illegal to not have insurance and penalizing people who don’t. Gas fell because Saudi oil producers flooded the market to artificially lower the price and beat Russian and US competition. The deficit is due to congress, they write the budget. The last Time we ran a surplus was the last time the GOP controlled both the house and the Senate, in the 1990’s.
10

LEGO Ninjago Temple of Airjitzu (70751)

The new new Ninjago Temple is going to be gorgeous, don’t you think? It contains 12 minifigures (13 counting the Sensei Yang statue and including all the ninjas) and too many details to list. I also really like, that there is no theme of conflict going on here, but much rather a peaceful scenery you can play with and enjoy.

The set will be released on 1st September, but VIP will get early access on 18th August. SDCC visitor will most likely get a first look at it

Press Release:

70751 Temple of Airjitzu

Ages 14+. 2,028 pieces.

US $199.99 – CA $229.99 – DE 199.99€ – UK £169.99 – DK 1799.00 DKK
*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

Join the Ninja at the beautiful Temple of Airjitzu!

Enjoy the ultimate LEGO® NINJAGO™ building experience as you construct the majestic Temple of Airjitzu and surrounding village! The highly detailed Temple building has many delightful architectural features including Oriental–style decorated windows and sliding doors. The intricate wooden-frame-style walls of the nearby Blacksmiths and beautiful curved roofs of the Smugglers Market will also test your LEGO building skills. And with every Ninja included in one set for the first time, plus loads of other key characters, you can role-play all your favorite NINJAGO adventures. Take tea in the reception area of the Temple, practice your Ninja moves in the training room or join Wu in his study to read or paint. Discover the Ninja glider upstairs at the Blacksmith’s workshop, cross the bridge guarded by the stone dragons and seek out hidden treasure at the Smugglers’ Market. Then turn off the lights in your room to watch the Temple’s illuminated spinning shadow theater!

  • Includes 12 minifigures with assorted weapons: Lloyd, Kai, Jay, Zane, Cole, Nya, Wu, Misako, Dareth, Postman, Jesper and Claire.
  • Village features the Temple of Airjitzu, Blacksmith’s workshop and Smugglers’ Market connected by paths, steps and bridge with 2 stone-style dragons on either side, plus a statue of Sensei Yang and grass stalk elements.
  • Temple of Airjitzu features transparent plastic windows with new Oriental-style decoration and sliding doors, reception area with a geometric floor carpet, table, teapot and bowl, shadow theater with a light brick and spinning elements, Ninja training room with weapon holders, 2 Ninja swords, Ninja bow and a practice target, Wu’s study with 3 books and art canvas elements, and an attic with storage box for Cole’s stuff.
  • Blacksmith’s workshop features wooden-frame-style walls, opening door, sign with anvil and hammer image, realistic interior with anvil, hammer and other assorted tool elements, upper floor with Ninja glider relic with detachable spear elements, rat element in the attic, 2 trees outside with fallen leaves on the roof and grass stalk elements.
  • Smugglers’ Market features curved Oriental-style roof, golden Oriental details, 2 hidden treasure chests filled with assorted golden weapon elements, sign with bread image, sign with fish image, plus assorted elements including: 2 Ninjago trading cards in a sack, barrel with 2 fish, 2 fishing rods, food and grass stalk elements.
  • Lloyd, Kai, Jay, Zane, Cole and Nya minifigures all come in new black Ninja outfits.
  • Misako, Dareth and Postman minifigures are new to LEGO® NINJAGO™ sets.
  • New Wu minifigure outfit.
  • Drink tea, train to be a Ninja and study with Wu at the Temple!
  • Find the Ninja glider at the Blacksmith’s workshop.
  • Seek hidden treasure chests at the Smugglers’ Market!
  • Put on a show for your friends with the illuminated spinning shadow theater!
  • Recreate your favorite scenes from the NINJAGO™: Masters of Spinjitzu TV show.
  • Village measures over 16” (42cm) high, 20” (52cm) wide and 13” (35cm) deep.
  • Temple of Airjitzu measures over 16” (42cm) high, 7” (19cm) wide and 7” (19cm) deep.
  • Blacksmith’s workshop measures over 5” (15cm) high, 5” (15cm) wide and 7” (20cm) deep.
  • Smugglers’ Market measures over 5” (14cm) high, 5” (14cm) wide and 7” (20cm) deep.

All too often the way brands interact with millennials on social media feels stuffy and detached. But as a major destination for the 18-34 year old demographic—41% of our U.S. visitors, according to comScore—we’re in a unique position to see what really works. Today we’re sharing a few things brands can do to make content that resonates with millennials. 

Tip #1: Share normal human experiences. 

This shouldn’t be hard: Millennials are people too, you know. They have the same feelings and emotions as everyone else. Bond over that, like with AT&T’s happy dance

Tip #2: Make ‘em laugh. 

If you’re funny, be funny. If you’re not, you can still get a smile out of them by helping them escape their normal lives. Patagonia inspires people to take adventures. Keds gets some help from celebrities. And Wendy’s takes cues from popular culture.

Tip #3: Use memes wisely. 

Things move really fast on the internet and there’s nothing worse than being two months late for a meme. Such lame. Many smh. The great thing about Tumblr is how long content circulates on the network (a third of all reblogs a post earns happen 30 days after the initial post*). That means you can focus on evergreen content like this enduring and endearing piece from Madewell, which was published more than 18 months ago and is still earning notes.

We can’t tell you what’s best for your brand. All we can do is encourage you, as a marketer, to think about content that you’d post your personal blog. That’s how you’ll make content that actually resonates with the community. 

*Simply Measured

According to the US Travel Association, 429 million vacation days went unused in 2013. Long hours and few breaks are taking a heavy toll on American workers—undermining personal relationships, health, even innovation and productivity in the workplace.

MasterCard (pricelessgallery​) believes that paid time off is hard earned and well deserved—and there are Priceless moments to be made by using it. That’s why they launched “One More Day,” a campaign to encourage workers to travel, and spend time with the people they care about.

Keep reading

yamioh666  asked:

So, Hibike! is yuri or not? I'm confused @w@

Tbh, it’s still really confusing to most of the fandom. At this point, to me, I believe they are canon ambiguously rather it all turns out to be Yuri bait or not. My idea and understanding of the marketing strategy [yuri baiting] is that it’s something more comedic in nature, overtly or subtlety, take A Certain Scientific Railgun, in the series there was a one sided yuri with the classic senpai crush girl who’s overly gay and etc. This really only occurred in the beginning half of the first season and then they started the het route. That’s another thing, Yuri bait usually stops or slows in order to start forming the heterosexual and intended pairing. It’s just a hook to give people comedic pleasure, sort of like western shows, particularly American shows, usually have their own tropes that are only for comedy and easy cash profit, like the father who wishes to never get married just so he can be with the boys, ironically, both types of marketing measures are both damaging to the audience or belittles and enforces stereotypes.

Hibike, on the other hand, hasn’t even come close to slowing, in fact, at a natural progression, the scenes between the two have only become increasingly romantic versus platonic. Some people will say that females are just really affectionate to each other, and while that is for the most part true, I don’t think I’ve ever heard or have seen two girls SERIOUSLY be affectionate to each other in the manner of Reina and Kumiko, especially given how little they have actually known each other and have gotten on good terms with each other. When two gal pals do what kumiko and Reina did, it’s usually accompanied by laughs and giggles and a quick dismissal (as I have a pair of friends that literally look like a couple sometimes but usually laugh it off in friendly jest).

Plus with that latest episode, especially with Japan and the word usage of “ai” and the lack of a comedy atmosphere (in Yuru yuri, the blonde main girl *blanking on name* told akirin I believe “AIshiteru!” But she was doing that in a friendly way with light comedy and nothing really serious , plus it was only because she brought her pudding or something trivial like that.) the difference is, is that Kumiko was dead on and serious. So some people on threads claim that Kumiko was just mocking in friendly nature what Reina said in episode 8. But, that literally makes no sense? This show does a lot of call backs to words and phrases to emphasize them for some purpose that usually gets revealed later on. If she was mocking, why didn’t she smirk and smile or something along those lines??? That would be plausible given Kumiko’s personality. Except, no, THIS GIRL WAS SERIOUS.

I understand well enough that this could all be a * masterpiece* aka most hurtful, Yuri bait ever by the so called notorious Kyoani, but why would they go so far? Why would they add the red string of fate when they know what it means and has always been used to mean in folklore and in recent media over there? I’ve never seen a yuri baiting show ever go that far unless it was an actual yuri indication. And if there is some Yuri bait show that mentions or showcases the red string of fate, I guarantee it was again comedic, like a fantasizing fangirl Yuri bait character or on a comedy labeled show etc..

Also, I heard, but can’t for myself confirm, that the scene from yesterday’s episode was completely original. What’s up with all these little details, why are these scenes expanded on so well with romantic music and lighting and classic anime romance camera shots (legs+moving in closer)? Yuri bait is always a short, fleeting moment that is just long enough to get a rile out of the audience. I’m telling not just you but everyone who is still confused that no matter what kyoani does or doesn’t do they have the most suitable relationship for romance and they know it because they are the ones who designed it. Japanese mindset or Western mindset, it’s just something that can’t be overlooked as just platonic, even if they are engrained to believe so. If Kumiko was doing that to shuuichi and Shuichi was in the storyline position of Reina, would anyone hesitate to call it canon, let alone “platonic friends supporting each other?”

Close Friendship is the gateway relationship to all good and healthy starts of Romantic relationships. You cannot love someone you do not have any familiarity with, that’s only lust. You love someone by getting to know the dark and light shades of their heart and accepting them and embracing them with your own, in order to make a perfect and even and beautiful twilight between each other.

Two quick mentions since I’m sure you weren’t expecting this to be a long reply lol

1. Why, for the last three episodes , have they focused/teased/bait (doesn’t really matter in what purpose they did it) on what usually is expected to end up being a kiss? They showcase the legs and moving closer first, of course it has yet to be a kiss. I know that on tumblr each time we all notice it and get hype, what if that’s what they are trying to do, for one final moment where they do or for real hinted that they did? Now that is a little hopeful since I’m a shipper but Kyoani wouldn’t be focusing on it so intently if it was just bait, I don’t know if I’m being delusional but who else would honestly just pass it off as complete bait? There’s always a bit truth in every lie, right?

2. The reaction to Shuichi when she saw him wasn’t much about him or even felt like she was regarding him but knowing that he isn’t good and barely made it, made her realize she needs to work for herself to be better so she doesn’t end up like him. I think she does miss him as a friend, but even in that scene, a scene perfect for the hints of a romance and end to Yuri bait, didn’t happen.

Ahhh one or two more quick things (God, I just love talking about this show, romance or other)

Kumiko never gets into talking about how hot guys are or romances between them (taki and Shuichi stuff)

Kumiko shows more reaction and life around girls (mainly Reina) for platonic purposes or romantic.

Reina using rabu and suki about Taki still doesn’t even compare to “Ai” and those two always have a lighter tone, Ai is meant to have a more powerful tone, but it can be ambiguous too, but really, society wise, it isn’t, not in media for what I know

I’m sure I could talk a lot more but God this got long, my bad! yamioh666