marketing superhero

sometime I just think about how easy it would be to market superheroes toward little girls and I am filled with rage

like do these people not realize how fucking easy this shit would be

there’s the dazzler she’s like a popstar and a superhero do you know how many 4-12 year old girls would dig that shit

there’s the wasp and her superpowers are seriously like zapping jerks, flying, and being cuter than everybody else. also she’s a famous fashion designer. and she’s better than you. (like she shrinks and stuff too but mainly her power is being better than you)

she-hulk is like this nerdy chick with the power to get bigger and greener and be spontaneously tougher than everybody in the vicinity like I don’t even know a little girl who wouldn’t slit someone’s throat for the ability to be stronger than all the boys when they pissed her off

little girl likes magic? scarlet witch

little girl likes science? invisible woman

little girl likes spies? black widow

little girl likes aliens? karolina dean

little girl likes bionic arms? misty knight

little girl likes flying horses? wow. guess who has one of those? valkyrie. valkyrie does.

My point is that’s it’s so fucking easy so chop-chop, Marvel, get on it. Seriously, I went ten years of my life thinking superheroes were boys. That’s ten years of you not profiting off of my inability to refrain from buying even the crappiest merchandise you offer if it has a character I love on it. Little girls are an enormous market; they will buy all your shit if you just suggest to them that maybe they’d like to.

or you could just keep on not profiting when you could be making money selling literally any object that has enough space to plaster a female superhero’s face on it. that’s cool too.

livingmeatloaf  asked:

Hello! I'm not sure what category this falls under, but what kind of insurance rate increases and housing price/property value decreases could you expect to see in an area with regular or increasing superhero/villain/fighting occurances? Especially fighting where property damage is the norm.

SUPERHEROES ARE MY JAM! You’ve come to the right place, my friend.

You’re definitely going to get both insurance rate increases and property value decreases if supers are trashing the area on a regular basis. If your house gets knocked down every other year, your insurance company isn’t going to keep charging you a nice low rate, because they hate forking out to rebuild your house. They need to cover the cost of continuously rebuilding your house, which means charging your characters a lot more money. They might even refuse to provide insurance at all if they deem the area too high risk: after flooding in England some families couldn’t get house insurance for love nor money, just because of where their houses were situated. Likewise, if the Joker is running around torturing kids every third weekend, you aren’t going to want to buy a house there for your young family, are you? A lack of demand will drive house prices down until property values (could) hit close to the value of the bricks and mortar, and nothing else.

Unfortunately, the exact numbers are impossible for me to quantify, because everything comes down to a matter of extremes. You have villains running around that aren’t particularly harmful to the general populace, like Catwoman? House prices won’t be so badly affected, though your contents insurance might hit as yet unseen heights. But Juggernaut busting down walls every third month? That’s gonna have a much bigger effect on property prices and insurance rates.

In summary, the extent of these problems is entirely up to you. Are your villains pretty cuddly, or brutal mass murderers? And what about your heroes? Do they care about property damage? Do they even care about keeping your civilians alive?
xx

Movie Idea

So you have heard of “10 minutes into superhero film, marketed male hero dies off and love interest takes his place?”

Welcome to: marketed white male superhero who is the chosen one in Asian martial arts prophecy is actually just a mediocre student in film about a bisexual Asian female who has been practicing martial arts since she was little and is actually the one chosen to save the world.

And the fact that she is bisexual is never blown out of proportion by idiots who go: “Wait you like GIRLS???” It’s just kind of briefly touched on because it’s 2017 and heteronormativity is stupid.

Idea from a straight white female who just generalized an entire region by using the term “Asian” instead of “Chinese” or “Japanese” because Asia is a diverse region with many different people and cultures.

there’s nothing I love more than little girls repurposing superhero merch marketed to boys, like it never ceases to warm my heart. a little girl came in today in a boy’s superman shirt & cape with fake muscles printed on it and paired it with a glittery red tutu and tights. I love it, I love her, I told her she looked Super and her smile killed me and resurrected me back again

An idea I’ve had for a while

Something I’ve had on the proverbial shelf for a long time but never really spoken about, that I probably won’t get around to until I’m out of Fanfiction to write is my own original work.

I grew up watching the 90s X-Men cartoon and I related to a lot of the issues that Static Shock tackled when it was on Cartoon Network so I will be taking cues from them.

I want to write a story that takes a look at a world where superpowers are a normal part of life, they’ve been around for decades at this point and explore what a world like that would look like, also it would serve as a way to talk about certain social issues.

Below is basically a rough outline of the setting/prologue and how the first chapter(s) would go.

Keep reading

‘Wonder Woman’ Crosses $800 Million Worldwide - Israeli Gal Gadot - 22 August 2017

This past weekend, Wonder Woman crossed $800 million at the worldwide box office. The only film that has made more is Disney’s Beauty and the Beast. While it’s still trailing a bit behind the worldwide total of Batman v Superman: Dawn of Justice ($873.3 million worldwide), it has far surpassed Man of Steel ($668 million worldwide) and Suicide Squad ($745.6 million worldwide). The film’s success shows that there’s definitely a market for new DC superhero movies if they’re well made. There’s no bias among consumers for Marvel versus DC; they just want good stories, and if it features a female superhero in the lead, then all the better.

2

Bonus comic Synopsis - After seeing her social media page explode with something, Adrienne Agreste meets her mother as they look at the new poster made to advertise the Superhero market. (Characters fan-made by @yaushie )

 Yes, I am slightly ashamed of drawing this. But at least it’s proof that I am capable of drawing a woman.

Keep reading

Can’t We All Just Get Along? 

Alright, time to talk about the DC Extended Universe. “Wait What?” You’re probably thinking. Isn’t this blog about the Marvel Cinematic Universe and not the DC Extended Universe? Why yes, yes it is. That being said though, there are now three films in that later cinematic universe, which is a good sample size of the studio’s approach thereof, so naturally people are comparing the two universes, especially when one seems to be full of really great films and the other… well we’ll get into that in a bit. The title of this post is mainly addressing the fact that a lot of fans are placing themselves into two camps, those who like the Marvel movies and those who like the DC films, much in a similar way to how comic book readers have been picking companies to follow in their readings for decades now.

This notion of Marvel vs. DC has been around for quite a long time, but there are in fact people out there who like aspects of both, as well as groups of people who don’t really care a whole lot for either. The superhero/comic book adaptation genre of films has now become a pervasive part of cinema, and will not be going away anytime soon. When you have two very distinct approaches to making these films going on simultaneously however, it will undoubtedly invite comparisons between the two, and thus spark all kinds of debate over which is better.

What are these approaches exactly? Well given the nature of this blog, it only makes sense that I address the MCU first. The Marvel Cinematic Universe is developed by Marvel Studios which is a division of Marvel Entertainment. In its early stages of development (Phase 1), their films were distributed via Paramount Pictures (and Universal Studios in the case of The Incredible Hulk).

Not too long into it though, Marvel Entertainment was acquired by Disney, and thus thereafter, future MCU films (with the exception of the upcoming Spider-Man: Homecoming) would be distributed by Walt Disney Studios Motion Pictures, and after a corporate shake-up in 2015, Marvel Studios head Kevin Feige would now answer directly to Walt Disney Studios chairman Alan Horn instead of Marvel Entertainment CEO Ike Perlmutter.

From the get-go, it was clear that the execs at Marvel Studios had a clear vision of what they were setting out to accomplish, even if we couldn’t fully envision it in the same way they did. In 2014 Feige was quoted as saying that they’ve had plans for things as far forward as 2028 (twenty years after the release of the first Iron Man movie), and this year was quoted as saying they have a film roster currently plotted out up to 2025.

This shows that since day one, they have had a big picture map laid out, and that they approached each film with the mind set of: how can this film fit on that map, and is there anything in this film that will require us to make adjustments to that map. They were clearly playing the long game, and were making sure that each film would not only stand on their own, but work together as a collective unit, hence the idea of a shared cinematic universe involving multiple sub-franchises was born.

Moving on to the DC Extended Universe, things look a bit different. First there was the non-starter in 2011 that was Green Lantern. Ryan Reynolds as Hal Jordan was the brightest day in the blackest night that was this over CGIfied mess of a film. However, that doesn’t change the fact that it was Warner Bros. attempt at creating a film that could potentially bring us a shared universe, but due to the film’s track record that never came to be, and we could say that that’s a good thing or a bad thing.

On the one hand, if they were going to treat all their DC properties in a similar way, it’s best that Green Lantern didn’t blossom into a cinematic universe, but if it was treated with care and respect, we could’ve gotten an awesome film that would’ve kickstarted a cinematic universe that might’ve even come to rival the MCU.

Ultimately, what’s been happening at WB in this instance has been more like what has been going on at Fox for almost two decades now: DC Comics has simply been a property whose film rights have been owned by the studio. There has been no DC Studios as it were, it was simply Warner Bros., and they have been making adaptations of DC Comics properties and their subsidiaries (e.g. Vertigo) for quite some time. With the success of Marvel Studios and the MCU however, WB felt the need to compete with Marvel and Disney in a fighting-fire-with-fire type scenario.

As such, in 2013 we got our first official DCEU film, in the form of Man of Steel. The film was met with mixed reception from critics and audiences alike. Many saw it as the “Nolanizing” of Superman, that is to say, giving gritty realism and darker tones to what some felt should’ve been a brighter film, both in visual tone, and in the context of the story.

Now while Marvel was expanding their MCU into the world of the small screen through shows like Agents of S.H.I.E.L.D. and Daredevil, WB chose the multiverse route, keeping their TV shows (Arrow, The Flash, etc.) separate from their movies, but creating connected universes within each.

This would be a double-edged sword, in that it allowed their shows to not be reliant on the events of the film to further their plots, but it also meant that the movies wouldn’t be able to benefit from the awesome storytelling structures the folks in TV land were offering; which caused the shows to thrive while the movies have been floundering.

Furthermore, instead of plans to release another film in 2013, or even two more films in 2014, and/or another two in 2015, they waited three full years before releasing their next DCEU films. This is largely due to the fact that, again, at the time, DC Comics was just one property, among various properties, that WB was releasing movies for, so their focus on creating a well connected cinematic universe was being treated as merely one project amongst many, which frankly is no good.

Marvel showed that a cinematic universe with multiple sub-franchises can work, but only if that is the sole focus. Marvel Studios was an entity solely devoted to creating and developing the MCU. That’s all they were doing, and that’s all they needed to do. Disney owned Marvel Entertainment at large, but left them to their own devices for the most part, and simply let the profits come through via distribution rights, and it’s worked out quite well in their favour, to the point that they’re now doing a similar thing with LucasFilm, creating a cinematic universe out of the Star Wars franchise.

Due to the lack of focus and devotion, we ended up with an approach to the DCEU that looked more like a game of darts than a well laid out map. They approached each movie one at a time, making adjustments as they went along based on events of and audience receptions to previous films, along with focus group screenings, the filmmaking landscapes, etc.; you know, the typical studios executive approach to film making. This approach frankly doesn’t work if you’re trying to be innovative in the way Marvel Studios has been. Man of Steel was honestly nothing more than okay, and failed in a lot of ways, even as a standalone outing.

Worse though, there was no real hint that Man of Steel was a part of a grander cinematic universe until three years later when they released Batman v. Superman: Dawn of Justice, which was a film that frankly leaned heavier on the Dawn of Justice part of the title, but from a marketing standpoint used Batman v. Superman as a branding tool more than a plot driver (which made it slightly ironic that Batman literally branded criminals).

Both BvS and Suicide Squad placed the focus on too many things, and incorporated superfluous elements into their movies, mainly because, again, Warner Bros. was trying to compete with Marvel Studios instead of sharing the superhero genre corner of the market. They’re all superhero movies, people will go see all of them regardless of studios.

Instead of taking their time and building up the universe to the point where they could’ve released BvS and Suicide Squad without feeling contrived, they stalled out on making DCEU films for three years, leaving them with two movies back-to-back that tried to be too many things far too early in the scheme of this cinematic universe.

BvS was trying to be a Man of Steel sequel, a Batman setup film, a Justice League setup film, and a tool to be a comparison to/competition for Captain America: Civil War, given that both films share very similar plot elements and themes. The problem for BvS was that Civil War was the thirteenth MCU film, and executed those plot elements in a much more cohesive way, and while not perfect, honoured the source material well enough that you didn’t care about the minor plot holes.

BvS was only the second DCEU film, and a lot of the plot elements and character developments didn’t make sense because they were inconsistent; Batman showed powerful deductive reasoning, but not when it counted most; Superman showed that he had near godlike powers, only to not use them when it counted most. Civil War earned a lot of its plot elements and themes over the course of the past eight years, and used them consistently. The only consistency in the DCEU’s three films to date, was their inconsistency with their character motivations.

Suicide Squad had a generic third act plot point and a forgettable villain. It felt tonally, Like BvS, as though it was several films at once (the Harley/Joker origin story, the Deadshot origin story, throwing in backstories for most of the other Squad members, etc.), and it felt like at times it was trying to emulate Guardians of the Galaxy and/or Deadpool. The beauty of both GotG and Deadpool, was that while they were set in their respective cinematic universes, they were not beholden to them. They were made in a way that they didn’t rely on them; they stood more alone than most of the other standalone films from their respective universes.

While all three of these aforementioned films technically fit into the anti-hero category, they do so in different ways. Deadpool chooses to do good, but on his terms with questionable methods that you typically wouldn’t see a hero use. The Guardians of the Galaxy are outlaws, who are really good at heart, that choose to do good because they all have a common cause of not wanting to be out of some kind of employment/wanting to be alive. Taskforce X (a.k.a. the Suicide Squad) are villains and criminals, straight up, and they are forced against their better judgement to do heroics.

The former two lend themselves to more lightheartedness which is why those films had a slightly sillier, comedic edge, with a sprinkle of dark elements here-and-there since they are still anti-hero films. Suicide Squad should’ve been a darker film with its villainous characters, sprinkled with comedic moments to humanize them a bit because they’re still technically the protagonists of the story. However, in trying to be similar in tone to films like GotG and Deadpool, there ended up being too much comedy, making them feel like one big joke. Deadpool and Guardians of the Galaxy both knew how to balance the comedy with the darker and more emotional moments. Suicide Squad had tonally clashing moments throughout.

Now I’m not saying I hate the current DCEU films. If anything they were decent, but only to an extent. Unlike the MCU films, there’s nowhere near as much re-watch value. The problem is that Marvel Studios has given us a winning formula. Sure even they’ve had their misses (The Incredible Hulk, Iron Man 2 & 3, Thor: The Dark World), but even those films have been fairly enjoyable or largely forgettable in the grand scheme of things.

The DCEU is just starting out and it might be a little harsh to be judging them so much this early in the game for their development, but they’re coming into it at such a late hour in the game with film quality equal to or lesser than that of those Marvel films I just mentioned. The MCU had such a strong opener with the first Iron Man film, and the first Thor, Captain America and Avengers films were all major highlights; the DCEU is frankly off to a very rough start.

Marvel Studios has been developing the MCU for eight years now. They’re releasing Doctor Strange, their fourteenth film on November 4, 2016, and they have eight more films slated for the rest of their Phase 3 (present-2019). They have clearly established their universe, so anyone wanting to do the same now has two options: follow the same formula and take their time to create a longstanding cohesive through-line narrative across multiple standalone films in various sub-franchises, or get as much material out as quickly as they can, and hope something sticks. The later is the choice Warner Bros. has taken, and it’s not working.

There is hope though. In May 2016, following the criticisms of BvS, WB announced that a new DC Films unit was being established within the studio, and that it would be headed up by Geoff Johns and Jon Berg, the former of which is basically the current king of DC. He has been the Chief Creative Officer at DC Comics since 2010, and has had major writing credits in comic book arcs such as Brightest Day, Flashpoint, the New 52 runs of Justice League, Shazam! and Aquaman, and he collaborated on the graphic novel Batman: Earth One. He has also served as a writer and producer on the CW shows Arrow and The Flash. He was also an executive producer on BvS so he’s already in the mix of it, but given his track record…

Geoff Johns is a man who clearly cares about the comics and honouring the source material in his adaptations. Zack Snyder clearly does not. Snyder is a man who favours style over substance. Yes that worked for Dawn of the Dead and 300 because those had source materials that fit into his wheelhouse of visual spectacle storytelling. Watchman, Sucker Punch, Man of Steel and Batman v. Superman: Dawn of Justice… not so much.

Watchman was a cometary on a lot of the tropes in superhero comics, Snyder glorified the things being satirized thereof. Sucker Punch was meant to be an intricately told story that got bogged down by flashy special effects and poor pacing. Man of Steel and BvS followed their source material at a base level, but when it counted most, that material was ignored for the sake of spectacle.

Clearly Snyder was not the best choice to be involved with these pictures. This is a man who can’t take costumed heroes/vigilantes seriously, and that says a lot. Geoff Johns on the other hand has done great work in comics and the Arrowverse on television, so he’s versed in the source material and cares about it. He’s invested in these characters and he takes them seriously.

The signs clearly show too. Right from the get go, people had reservations from the trailers for MoS, BvS and Suicide Squad. However, when the trailers for Wonder Woman and Justice League dropped at this year’s San Diego Comic Con, people went crazy for them; clearly Geoff has gotten right to work and is starting to fix things for the better; the fact that Ben Affleck has been made executive producer on Justice League say a lot towards that too.

Several of the cast members expressed some reservations during interviews for BvS, whether verbally or through body language/facial expressions. However in recent interviews from the set of Justice League, all the cast, and especially Ben Affleck, have been highly praising Geoff Johns for his hand in the film and have shown great excitement making it. This all tells me that Wonder Woman will likely be a better solo outing than Man of Steel, and Justice League will be much more exciting than BvS, and that the DCEU will finally be moving in the right direction.

But is it too little too late at this point? It’s hard to say right now. Clearly they have an uphill battle, and they did shoot themselves in their feet with a poor opening approach to this cinematic universe, both from a creative stand point, choosing style over substance, and from a logistical standpoint, waiting three whole years between their first and second film releases, plus creating a lot of hypocrisies in their narrative.

However, since Justice League will probably be the last Zack Snyder directed film in the DCEU (at least for a good long while), allowing for a more diverse team of directors to be culled, and since by the sounds of things Snyder is being reigned in a little bit on this one, plus the fact that Geoff Johns and Ben Affleck are co-writing a script for a solo Batman film that will be produced and directed by Ben Affleck, I would say there’s still hope for the DCEU.

Does that mean, in the end that everyone is going to come to love the DC films the same way they’ve come to love the MCU movies? If we go by just the first three films to come out so far, probably not, but that isn’t exactly the fairest assessment. I think in the end Marvel and DC can work in harmony; it’s just a matter of the DCEU being able to hit its stride, and when it does, we’ll start to see the dynamic of the superhero genre shift dramatically.

In the end, DC will just have to blaze their own path, just as Marvel has done with the MCU. We can only hope that someday, the thoughts of bad DCEU films will be a distant memory. I for one believe we all can get along, because in the end, if all the superhero movies can be good, than we win. But as always, I want to know what you think. Let me know in the comments how you feels about the DCEU so far. What are you most looking forward to with the MCU and the DCEU? Also, as always, please like and reblog, and be sure to follow Me, You & the MCU.

It’s Like DC Comics Knew It The Blog’s Anniversary

This blog will turn 5 Years old on Saturday and for these 5 years I’ve advocated to have women recognized as a viable market for DC Comics and their characters and to put an emphasis on young girls as a market to cater to as the next generation of comics fans.

And just a few minutes ago the following release went out. You can read the whole thing but I’ve bolded some stuff to take a look at with comments.

Warner Bros. And DC Entertainment In Partnership With Mattel Launch DC Super Hero Girls, A New Super Hero Universe Designed Just For Girls, Slated For Fall 201534 minutes ago by CNW Group
Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years–prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana (Note: Yeah for Diversity!!!) and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” (Note: It’s a long term strategy - let’s bookmark that)
The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing–providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016. (Note: TV Specials - this is good but we need regular programming)
“Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience–from content to consumer products–is something we are excited to be doing in conjunction with our great partners,” said Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment (Note: Cultural moment?) and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”
As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category,an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses. (Note: This is incredibly good news. Not just that there are action figures but they recognize that body POSING is an issue with superheroes)
“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme (Note: Girls Love Superheroes Too!) and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”
The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls’ imaginations. (Note: OMG LEGO SETS!!!!!!! )Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

This is probably the most satisfying and important announcement that has come out of DC Comics in regards to female readers and characters to date. I am incredibly excited. The idea that girls are a market for superheroes is now a moot discussion. They are. 

anonymous asked:

Have you seen how the way Logan have been marketed recently. Fox have been marketing and selling Logan as not your typical fun entertainment superhero movie and will be something different and unique. As a result, fans are hyped out about it and know what to expect from this movie. I wonder if BvS have been marketed in the same way as logan,would it received less harsh criticisms given that majority of marketing selling BvS as a fun blockbuster movie but the actual movie itself is not like that

BvS was never marketed as a fun superhero blockbuster and I’m glad someone asked this question so I’ll finally go into one of my frustrations with people’s misgivings about BvS; the marketing.
BvS was always marketed first and foremost as a serious superhero drama, actors Henry Cavill, Amy Adams, Ben Affleck, Jessie Eisenberg and director Zack Snyder have always gone out of their way, to prepare people for the tone of the movie. What did people do? Laugh at them and berate them for saying words like “deep”, “complex”, “complicated, "serious” etc. When the first Teaser Trailer dropped, people did nothing but whine and complain about the darkness and the tone and this and that. When the first official San Diego Comic-Con Trailer dropped, it was exactly the same thing: complaints about tone, color, lighting, the drama, etc. Some posts right here on tumblr called the very first trailer “pretentious” and “self fellating” for the crime of showing that this was not your typical run off the mill popcorn superhero fare.

When the second trailer dropped, once again people complained about all the above, except with the addition of holding them accountable for inserting minute amounts of literary humor; because that meant “they’re copying Marvel!” and when the third and final trailer dropped, once again, people complained and complained and complained and complained, x infinity. Curiously the third trailer was the shortest and focused more on the fight between Batman and Superman because people wouldn’t stop complaining about the serious tone, so to the contrary, the only time it was presented as a fun sock ‘em romp, was because people literally bitched for it. And during all this, the actors and director above kept engaging in interviews where they kept insisting that this movie called Batman v Superman: Dawn of Justice was a whole different ball game that would require people’s attention and challenge people’s opinion about what they knew about superheroes and as they said all this, mocking think pieces sprang up everywhere, mocking cast and director for being self important, wondering if their movie will feature the heroes finally smiling (all screenrant articles for the past three years) instead of focusing on the content of their words and opinions. Chris Terrio went out of his way to point out this movie was mentally taxing for him, despite being a superhero movie and it was like the Empire Strikes Back of what he considers a Superman Trilogy and did people wise up? If they did, I wouldn’t be here posting this.

Then we go into another part of the marketing people like to misrepresent; trailer spoilers. For people who say the trailers shouldn’t have shown Doomsday, I don’t know about them, but I’ve been hearing Zod + Corpse = Doomsday since 2013 and I wasn’t even interested in movie news at the time. Everywhere I went, there would be pop ups talking about how Zod would be resurrected as Doomsday, there were entire fake plot synopsis and plot summaries claiming authenticity and all about how Zod’s body becomes Doomsday. So I don’t know how confirming that yes, Zod does become Doomsday counts as a spoiler. Let’s remember that the first trailer actually had a short scene of Zod’s corpse being unzipped in a body bag, lending credence to the fact that the corpse would be a plot point. And if those people insist that my point has no merit, let’s look at it this way; when J.J Abrams worked on Star Trek into Darkness, rumors sprang all over that the villain was Khan. Abrams denied the rumors at every point until the movie was released and then he became a laughing stock in the Star Trek fandom for treating a not!secret reveal so seriously as if it were. Zack Snyder isn’t stupid, despite what some people think, he doesn’t live in a self fellating bubble, he was there when that fiasco happened and he learnt from it and made, in my opinion, the right call by having Doomsday be revealed in the second trailer. Even more so, considering Doomsday’s full canon history would rely on too much plot convenience and with Doomsday being the literal definition of a “Generic Doomsday Villain”, it was better to put him out there and get it over with.

The other spoiler people like to complain about is the appearance of Wonder Woman. Ever since Gal Gadot’s casting, she’s come under fire not just for her acting ability but for her figure and capacity to embody people’s idea of what a Wonder Woman actress should look like. I see no problem with how much of Wonder Woman that was in the trailers. The first trailer showed her Bracelets clash, the second showed her Shield block moment, which by the way is not her appearance being spoiled. Yes, she was shown blocking Doomsday’s blast, but it’s spliced with later scenes when the trinity themselves face off against Doomsday. And considering all the unfair attacks Gal was getting, I would think a director defending her integrity by putting her in the trailer trumps any one public members need for some kind of secrecy. That decision made it easier for her to be accepted when the movie was released. And let’s not forget that some people actually think there wasn’t enough Wonder Woman, so you really can never tell with your audience. ¯\_(ツ)_/¯

Lastly, people complained about the trinity being revealed. The movie is called Batman v Superman: Dawn of Justice, the plot synopsis points out it leads to the Justice League and yet, people complained that it spoiled the moment they got together when they don’t even know what brings them together. For those who say they didn’t push Dawn of Justice enough, DoJ only happens in the very end and Superman dies during Dawn of Justice, so unless they wanted the funeral of Superman or the videos of the JL to be spoiled I think Dawn of Justice was pushed well enough. For those who said they didn’t push Batman v Superman well enough, the plot synopsis points out that Lex himself is pushing them into conflict, and for a these people who claimed the trailers revealed everything and they can tell how the movie goes, no one seems to realise you can’t make a movie of just Batman and Superman fighting each other, because if their conflict gets physical too soon, there’s nothing stopping superman from beating and apprehending Batman and Batman needs to survive long enough to challenge Superman in the DKR suit of armor. And the physical conflict of BvS wasn’t pushed too much at the expense of other aspects of the film because Batman v Superman was always presented from Lex’s point of view. Every. Single. Time.

So while this reply is long, it’s necessary to combat the retroactive and historical negationism surrounding this movie and being helped along by the internet. The BvS marketing is just people going out of their way to ignore the marketing and then complaining that the movie didn’t align with the idea in their head.

“I think the fun of the movie is that in the end it’s a drama. They have to figure out each other to fight each other. So it’s about what makes them tick and how that’s going to work out in a conflict.”

-Zack Snyder

“Yes, it is like the most incredible character. It was written by this guy, Chris Terrio. This is like his first movie after Argo. He’s just this brilliant writer of characters. So this movie is not this kind of cartoonish superhero movie. It is very serious and well acted, well written, well directed movie. It’s really phenomenal!”

-Jessie Eisenberg

wearethewickedones  asked:

Hey! What do you think about the DC SuperHeroes Girls? *aleatory question*

I love the series! I run a side blog for just DC Super Hero Girls stuff at @dcsuperherogirl​.

I think it’s a really good way to get young girls interested in superheros. I know some people have been critiquing it for catering to that whole “girly, high school, Monster High” vibe, but I think doing so is actually critical to the success of the series, at least this early on in the line. They KNOW little girls like those types of high school shows where the teens go to class and have some drama and make friends etc. There are so many shows like that because it WORKS.

They do not know how marketable superheros are to little girls, so why not start with a base of something that works really well? People can say whatever they want about “Oh children will pick what they like regardless of the gender it’s marketed to.” But I remember being 7. I have sisters who are 6 and 7. Children that age consume the media that their parents have either directly or indirectly told them to consume. My sister when she was 5 asked why I like Batman because it was a boy thing. Do you think she would flip through channels to turn on Batman when she’s been led to believe it’s not for her? Do you think parents would turn on Batman for their little girls over say, Monster High? Is it on purpose? No. But society thinks how it thinks. The majority of children and parents aren’t out to defy stereotypes. They’re just consuming the media they’re used to. 

You give girls a show about superheros that’s dressed up to resemble shows they’re already familiar with, shows that PARENTS are familiar with, they will give it a chance because they feel like it’s for them. And once these young girls feel like superheros can be for them, they will grow up to watch things like Young Justice and BTAS and read comics. Stepping stones, and all that. But someone needed to open the door, and I think DC Super Hero Girls is doing that.

The X-Men, Inhumans, and ‘Diversity’ in Comics

Following the news that Marvel Films has likely scrapped plans for an Inhumans movie, this site has received a bevy of rather nasty asks and messages, essentially rubbing my face in the matter, and citing the whole thing as proof that The inhumans can never replace or stand on par with The X-Men.  

A prevailing theme in many of these messages is the notion that The X-Men represents diversity, those who have been oppressed and marginalized in society, and do so in a way the Inhumans could never achieve.  

yikes…

Okay, I love the X-Men.  I always have and likely always will.  And I agree that The X-Men have in many instances acted as an apt metaphorical vehicle for addressing issues of racism, heterosexism, and general oppression.  

Yet, it has rested on it’s laurels for far too long.  

Back in the old days, when comic publishers didn’t feel like they could market superheroes of different ethnicities and backgrounds, the creators circumnavigated the matter by creating metaphorical stand-ins in the form of the mutants.  Mutants were feared and hated by the status quo in the same way in which foreigners, racial minorities, religious minorities, and people of different sexual orientations were feared and hated.  It worked and made for some of the best, most poignant comic book stories out there.  

But that was then, and the X-Men have done very little to catch up with the times.  Metaphorical stand-ins are no longer needed.  The characters actually can be foreigners, people of different ethnicities and racial backgrounds, people of the LBGT+ community.  And yet the X-Men, often cited as being on the cutting edge of championing diversity in comics, has remained just about the the most white bread team out there.

Look at these guys.  Subtract Storm from the group shot and it looks like an advertisement for Abercrombie & Fitch.  

The original Inhumans, those from old Attilan, were no different.  And yet the influx of new Inhumans has done a terrific job of diversifying the heroes of the Marvel Universe.

Some of these characters may catch on to become big stars in the Marvel Universe for years to come; others may very well fade into limbo once the big Inhumans push runs its course.  But it doesn’t change the fact that when you compare the X-Men and the Inhumans side by side it becomes a lot more difficult to argue that the X-Men are the true champions of diversity, the plight of the oppressed, and and those who have been marginalized in society.  

Again, I love the X-Men…  this is just my (slightly tempered) response to the various messages I’ve received haranguing me over this idea that the X-Men are the much more diverse team and that I should be mocked for so loving The Inhumans…  

Early 1990s sunglasses  handmade in France as worn by Robin Lord Taylor as The Penguin (Oswald Chesterfield Cobblepot)
in Gotham. Currently available to buy in various colourways at General Eyewear in London.

“The market is saturated with superheroes, so I wanted my character Jace to have more of a rock star vibe, muscular but waif like, which was hard to achieve. I ate roasted vegetables and yogurt and trained for two hours a day. The filming was so full on I took myself off to Cornwall after for a bit of soul searching and surfing.” Jamie Campbell Bower