marketing nerds

Cirque du Soleil is dancing with drones

Take a real-life Fantasia, then set it about five years from right now, and you’d probably end up with Sparked, the short film you see here. A collaboration between famed entertainment troupe Cirque du Soleil and the university ETH Zurich, the plot is simple: an electrician short-circuits a fuse, bringing lamps in his workshop to life.

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Color Pie Friday: Aligning the Colors

In 1997, Wizards of the Coast purchased TSR, Inc. and their tabletop role playing game, Dungeons & Dragons. Between their already burgeoning brand, Magic: The Gathering, and D&D, Wizards had cornered the market on tabletop nerd-dom. Despite fan cries for crossover sets of each brand, the company has vowed not to “cross the streams” and jeopardize the integrity of each individual brand. Good news, everyone! Today I’m going to partake in some stream-crossing and talk about the color pie implications of D&D’s alignment system.

So What Is This Alignment Thing Anyway?

I’ll start with a disclaimer: I don’t play D&D. Don’t ask me questions about it unless you want a snarky answer. The closest I ever got was playing Dungeons or Dragons, the rules-light, verbal, parody adventure we improvised on Boy Scout camping trips.

But don’t let that dissuade you, as I think a lot more people are familiar with D&D’s alignment system with the game itself. Essentially, alignment is a motivation matrix that is used as a guide for how your characters make decisions and why they do the things they do.

Alignment is built along two spectra: Lawful/Chaotic and Good/Evil. These identities are exactly how they sound. Lawful characters believe that the world should be ordered and organized, while chaotic characters believe that life is naturally disordered and that everyone should get to act how they want. Good characters are moral, value life, and put the group over the individual, while Evil characters are amoral, value destruction, and put the individual over the group. Between each end of the spectrum is a neutral group that doesn’t feel one way or the other. Put together, they form a nine-square matrix as seen below:

Fancy. So the overlaps in each square create the nine alignments in D&D: Lawful Good, Neutral Good, Chaotic Good, Lawful Neutral, True Neutral, Chaotic Neutral, Lawful Evil, Neutral Evil, and Chaotic Evil. They look something like this:

Groovy. Each of these nine alignments has a slightly different attitude, and that makes this an interesting thing to try to fold into Magic’s color pie. I could just go one-by-one and assign each identity colors. It’s what I did for the Myers-Briggs article, which also dealt with spectra, but it’s not how I approached alignment.

Color Additives

If you’re familiar with the color pie, the Lawful/Chaotic and Good/Evil spectra should sound familiar to you. They describe the philosophical difference between White/Red and White/Black, respectively. That means we could reformat the alignment grid to look something like this:

When we overlap the colors in the same way that the alignments overlap, the top-left corner becomes mono-White, the top-right corner becomes Red/White, the bottom-left corner becomes White/Black, and the bottom-right corner becomes Black/Red.

It’s a good start, but we have to consider the neutral spaces as well. I wasn’t sure how to approach them initially, but after some thought I realized that the color pie already has the answer. You see, Black and Red are the enemy colors of White. That means that the remaining two colors, Blue and Green, sit between White and its enemies. The color pie already explains that Blue takes a neutral position when it comes to helping others and helping the individual; mono-Blue can be selfless or selfish. In the same way, mono-Green can appreciate an interconnecting natural order while also allowing primal instincts to run wild. So let’s see how the grid looks now:

That’s a lot of words and arrows and twisty axes and not very pretty. But I never said it would be pretty, so I guess I’m off the hook. I bet the grid would look cleaner if I just moved onto the next subtitle. Yeah, let’s do that.

Nine Alignments to the Humans

What we end up with is a grid with one White box and eight two-color boxes. Each alignment corresponds to a unique color pair, which is nice. That makes things easy to talk about. But first, let’s take a look at the grid when we put all the information on it:

Ah, much more organized. And easier to read. And conveys more information. Yes, I think this is the final form of the D&D alignment color pie grid. While this gives you basic information, let’s go into each alignment and explain why it matches that color pair.

Lawful Good (White): These are the goody two-shoes of the world. They believe everyone should work together and be happy and inclusive. And, of course, the best way to do this is by having laws that everyone follows. This should sound familiar; mono-White’s goal is peace through structure.

Neutral Good (Green/White): Being Good means valuing life and community, but this neutral position is equally willing to use order and chaos to maintain peace. Green understand that there are times when laws are helpful (don’t murder other peeps), but also understands that life needs a certain level of autonomy to thrive. Sometimes you just need to follow your gut.

Chaotic Good (Red/White): Again, being Good means supporting life and peace, but the Chaotic side abhors laws and restrictions. This alignment believes people should be free to act as they wish while still being nice to each other. A Chaotic Good character will fight evil to the death, but on their own accord. Sometimes violence just gets the job done.

Lawful Neutral (White/Blue): Lawful characters crave structure. A Lawful Neutral character will still obey laws, but may or may not act for selfish reasons. More likely, this kind of person will act to maintain order rather than act for Good or Evil reasons. Structure for the sake of structure is the slogan of bureaucracy.

True Neutral (Green/Blue): True Neutral seeks total balance. It understands that actions will sometimes need to obey the laws, break the laws, help others, and help itself. Green/Blue is the color combination that is the best at seeing and understanding the totality of existence around it. This character will always think and act in terms of context, making decisions differently depending on the other factors involved.

Chaotic Neutral (Red/Blue): Who has time for Good and Evil when you’re busy doing the craziest stuff possible? These people are loose cannons, accidentally burning your crops down one day and inventing a better plow the next. While these are valuable allies on the days that they decide to screw with your enemies, there’s no telling when they’ll turn around and start screwing with you too.

Lawful Evil (White/Black): Rules are great! You know, when they ensure you always come out ahead. If a Lawful Evil character is the one making the rules, they will make sure that the rules always give them the advantage (power through structure). Otherwise, a person can still follow all the rules while acting only for themselves.

Neutral Evil (Green/Black): These people are always looking out for themselves in any way possible. If following the rules gives them an advantage, they’ll do it. If acting wild gets them the advantage, they’ll do it. Nothing is off limits when it comes to their selfish desires. Green gives them that perspective that best lets them find a way to win.

Chaotic Evil (Red/Black): Revel in the wanton destruction of Chaotic Evil! No regard for life. No regard for rules. These characters have one goal: do whatever I want, whenever I want, so long as I’m having a good time. These are the characters that Lawful Good hates the most.

As you can see, there’s not a lot of Green or Blue philosophy showing through. Because the D&D alignment is so skewed towards the White vs. Black/Red conflicts, it’s difficult for other color philosophies to shine. And, of course, that doesn’t address the other issue…

What Happened to Blue/Black and Red/Green?

It’s true. This configuration doesn’t have a square for Blue/Black or Red/Green. Could these color pairs appear in a D&D character? Certainly, but I don’t think they’re restricted to a specific space on the alignment grid. Blue/Black is definitely Evil, but probably errs more towards Lawful Evil and Neutral Evil. Blue can follow rules, but it’s also good at finding exceptions to them and breaking them in certain situations. Likewise, Red/Green is definitely Chaotic, but probably skews more Chaotic Good and Chaotic Neutral. Green values life and interconnectedness, but it still has violent and destructive survival instincts.

And, you know, the alignments aren’t totally restricted to the colors I have given them. A Lawful Good character could be White/Blue or White/Green. A True Neutral character could be colorless. Not every White/Green character is Neutral Good. You folks should get it by now that caveats always apply.

The Final Final Form

OK, so I bet you all expected some sort of alignment grid with Magic characters on it. So here you go.

Mark Rosewater never denies cool things, so it’s pretty cool that the Dungeons & Dragons alignment system almost perfectly correlates to two of the key facets of the Magic color pie. While alignment is so heavily influenced by White and its enemies, Blue and Green still embody these balanced viewpoints that come in handy when thinking about the alignment system. It also feeds back into the color pie, pointing out some aspects of the colors that aren’t highlighted as often. That’s a major reason I keep doing articles like this; I get to explore the color pie a little differently every time.

Until next time, planeswalkers, may all your dice rolls be natural twenties.


pairing: bellamy x clarke
wordcount: 3.4k
summary: Clarke does drunk movie reviews. Bellamy has a channel on Greek mythology. Somehow one leads to the other. (a bellarke youtubers au)

It started off as a joke.

Back when she and Raven shared a dorm, bottles of tequila stashed away in their dresser drawers, they’d been looking for something to kill time with–mainly something to do while they put off coursework–and three shots into the night, they’d decided turned the camera on and started talking.

It spiralled in a lot of different directions, but when they watched it back the next morning, it was mainly about movies, whichever movie they’d seen most recently, so they cut out the bits around it, and put that chunk on YouTube. Just because, well, why the hell not.

They did it again the next week, purposefully picking out a crap movie to watch on the Tv while Raven’s laptop sat open, recording them trashing the movie, passing a bottle back and forth. The longer the night went on, the emptier the bottle got, the more ridiculous the review got.

They posted it anyway, the next morning, cutting out the bits where they sat in silence or talked so loud over each other that it was impossible to make out what they were actually saying. Clarke fell asleep halfway through editing it, but Raven sliced it down to five minutes, posting it the same day.

They didn’t really expect anything to happen from it. It was just a way to blow off steam, something to do friday nights when they were too lazy or uninterested in going out. In no way did they ever think anyone would watch the videos.

The definitely didn’t think they’d become popular.

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Mike and Jay yell at a Nerd.

My personal opinion why Hot Topic was/is hated by many people ...

… mostly by males nerds.

Hot topic despite selling things for both men and women is marketed toward women. Nerd women.

It’s a place that sells everything a nerd women would need.

Want a T-shirt of your favorite band, we have it in your cut. Not a men’s shirt sized down.

Want a dress of your favorite comic book. We have that. Here have a matching purse and we also have a makeup pallette pull the look together.

Have some cute shoes, disney inspire bathing suit, nail polish, bags wallets jewelry everything a nerd girl would need.

Basically it’s a comic book store for WOMEN.

That feeling as you get as woman in a comic book store, that you don’t belong, or “is this guy going to start talking down to me” you don’t get in a Hot Topic because the store is line with things for you. But just beyond the things they sell, the employees make you feel welcome as a nerd woman.

When you’re a nerd woman walking into a Hot Topic you feel like you belong, and some men don’t like that so what do they do, that talk shit about it.

Gold version of BlackBerry’s Passport could be on the way

New photos landing on the Web this week suggest a gold version of BlackBerry’s Passport phone is on the way.

BlackBerry fan site CrackBerry posted the images, though was unable to confirm if the gold device is a special edition from BlackBerry, or a makeover carried out by a third party.

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LG’s G3 sets the new benchmark for overpowered smartphones

If it were a laptop, its Quad HD resolution would be impressive. If it were a camera, its laser autofocus would be an advantage. But the LG G3 is a smartphone, and as such, it’s the most advanced one we’ve seen yet. If you are the sort of person who values top-end specs above all else, LG is ready for you.

Like the G2 before it, the G3’s front is almost all screen. Thanks to thin bezels on all sides, almost 77 percent of the device’s footprint is occupied by its 5.5-inch IPS display. With a resolution of 2560 x 1440 and such an aggressively minimal design, the G3 fits a lot of pixels into not a lot of space. LG’s new handset is as tall as HTC’s 5-inch One and Sony’s 5.2-inch Xperia Z2, while being lighter than both. The sense of extreme efficiency is pervasive with this phone.

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to even further remove myself from homestuck: the franchise i literally have to immerse myself into the pure content of homestuck: the work from time to time because honestly…fandom is what reinforces and creates the franchise ….. like im not pointing fingers i know we are all just having fun but the untainted reality of homestuck isnt…….like necessarily, how everyone thinks of it? like i get what andrew is doing because Fandom is what Makes Money things are marketed to Nerds now because $$$ baby we all gotta eat ⚾️ what im saying is homestuck isnt necessarily accessible to everyones Conception of what a piece of media should be, like the actual work itself is more often than not misconstrued

Hi! New Studyblr here :)


I got hooked to the studyblr community in the middle of last semester and let me tell you this - I was inspired to study and my grades improved. A LOT. I am now a Dean’s Lister, meaning that I don’t have to pay tuition AND I get a monthly stipend! Of course, I still have to maintain or improve my grades.

I am so grateful to the 16 blogs that inspired me. @elkstudies @kimberlystudies @theorganisedstudent @coffeeandcreativeminds @concentrasion @dulcetriot @education-inspiration @hella-smart-nerd @kawaiistudy @latteandstudyblr @sara-laughed @studiologist @study-spo @study-well @studyblrcommunity @studypeaks Thank you so much!

I’m Julia by the way. Currently a second year college student studying Entrepreneurial Marketing at a University located at the south of the Philippines.

Happy studying!

Meet Pocket Printer: a miniature robotic printer that rolls on paper

From The Verge:

Would you replace your desktop printer with a tiny robot that prints by creeping across a sheet of paper? Zuta Labs, which recently launched the Pocket Printer on Kickstarter, hopes so. The Pocket Printer, fundamentally, is a robotic Ouija planchette containing an inkjet printer head. Place it on a piece of paper, and it will slowly roll across it with an omnidirectional wheel system, printing as it goes. Currently, it can sync with computers, and the team is working on an Android and iOS app; it’s supposed to be a printer you can take anywhere, although most people would probably just leave it on a desk in lieu of the standard box.

Read more by clicking on the source link.

Image credit: Zuta Labs