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Sentai Filmworks Licenses Tamako Market, Chunibyō, Beyond the Boundary Anime Films

Sentai Filmworks announced at its panel at Anime Boston on Friday that it has licensed the following Kyoto Animation films: Love, Chunibyo, & Other Delusions: Rikka Takanashi Version (Takanashi Rikka • Kai ~Gekijō-ban Chūnibyō demo Koi ga Shitai!~), Tamako Love Story, and both the Beyond the Boundary -I’LL BE HERE- Past and Beyond the Boundary -I’LL BE HERE- Future films.

The Love, Chunibyo, & Other Delusions: Rikka Takanashi Version anime film opened in Japan in September 2013.

The film is a compilation of the first television season — only as seen from the character Rikka’s eyes and reconstructed with new elements. The staff and cast from the first season returned for the film film. Sentai Filmworks has previously released the Love, Chunibyo & Other Delusions! and Love, Chunibyo & Other Delusions! -Heart Throb- television anime series on home video, as well as the Chūnibyō demo Koi ga Shitai! Lite anime shorts.

The Tamako Love Story film opened in Japan in April 2014. Kyoto Animation’s main staff for the Tamako Market television anime returned for the film, including director Naoko Yamada, head scriptwriter Reiko Yoshida, and character designer Yukiko Horiguchi.

The 12-episode Tamako Market anime series premiered in January 2013. Sentai Filmworks released the series on DVD in 2014 and on Blu-ray Disc in 2016. The series centers on Tamako, a normal girl whose family has been making mochi for generations. She meets a talking bird named Dera, who is looking for a bride for his master. Dera decides to stick around, and the anime follows Tamako and others who live in her neighborhood.

The film is a sequel to the television series, and it follows Tamako and her friends as they think about their graduation from high school, and their futures.

The Beyond the Boundary -I’LL BE HERE- Past film opened in Japan in March 2015. The film is a compilation film retelling the events of the Beyond the Boundary television anime series, centering on the heroine Mirai Kuriyama. Beyond the Boundary -I’LL BE HERE- Future (pictured above) is a sequel film with a new story, and it opened in April 2015.

The 12-episode television anime series premiered in October 2013. The dark fantasy series follows a high school second-year student named Akihito Kanbara. Although the boy appears human, he is half Yōmu and invulnerable to wounds because he can heal quickly. One day, Akihito meets first-year student Mirai Kuriyama when it seems she is about to jump from the school rooftop. Mirai is isolated because of her ability to manipulate blood, which is unique even among the Spirit World Warriors. Disturbing events begin to unfold after Akihito saves Mirai.

Sentai Filmworks released the series on home video in October 2015.

12 Digital Marketing Trends That Can’t Go Wrong!

The infographic presents a list of digital marketing trends that are here to stay. Most of these trends are derived from traditional marketing, advanced to meet the need of digital age. And provide a tested ground for developing social media marketing campaigns for brands with confidence. 

A preeminent beauty brand approached Tumblr about running a campaign during a major tentpole event that they were sponsoring in order to target Tumblr’s young, fashionable, and affluent community of tastemakers. They used a combination of sponsored and organic content developed by the Creatrs Network as a way of increasing message and sponsorship association.

The campaign

Tumblr and the client chose five members of the Creatrs Network to develop a total of 35 posts highlighting the brand’s connection to the tentpole and bolstering their reputation as a leading maker of beauty products. The content included typographic art and illustrations carrying the client’s message, and later, behind-the-scenes photography showing professional stylists at the event using the brand’s products.

The results

Members of the Creatrs Network have an intimate knowledge of the audience their client wanted to reach, so they were able to develop content that garnered huge amounts of earned engagement. In fact, 29% of all notes the client earned from Creatrs Network content were reblogs—twice the benchmark average for CPG brands. This word-of-mouth product recommendations from popular voices in the community spread the client’s message beyond the brand’s core following and reduced the campaign’s effective cost by 23%.

We asked a third party market research firm, Millward Brown Digital, to measure the lift in message and sponsorship association among users who had engaged with Creatrs Network content. The study found:

  • 23% lift in message association, the rate at which people matched the campaign to the client’s brand name. 
  • 36% lift in sponsorship association, the rate at which people matched our client to sponsorship of the tentpole.
  • 18% lift in overall purchase intent, which is how likely someone is to buy the client’s product. 


  • Content produced by the Creatrs Network is as native as native gets. Artists in the Creatrs Network come from the Tumblr community and understand the audience that brands want to reach. They use that knowledge to integrate a brand’s message into their own original work, and the result is content that resonates with users even more than traditional advertising in a native placement.