You bring up an excellent point about the promotional material and what to expect from a villain. So I went and checked how the other major disney property, the mcu, promotes their villains. What I've seen is threatening poses, smirks, menacing looming, Loki's famous sitting in the throne pose, etc. the only exception so far has been the Winter Soldier and we know how evil and un redeemable he turned out to be... oh wait😋
Yep! I even did a parody post that discussed Kylo Ren in juxtaposition with other past villains in STAR WARS marketing.
THE ONLY VILLAIN he even looks CLOSE to in what I could find was Jango Fett(who is an EXTREMELY morally ambiguous character who we are MEANT to sympathize with - not a straight up bad guy), and even in that there was ONLY ONE image that looked somewhat similar.
Even in their similarities though, Jango was *furrowing* his brows and had a tightening of facial muscles that showed *clear anger* or aggression.
KYLO’s face in his image (his appearance in the teaser trailer) is actually not genuine anger. The facial muscles are *relaxed* and his brow is NOT furrowed. That’s important because it says that even in the ONE image we have of Kylo looking *slightly* menacing… HE ISN’T ACTUALLY ANGRY.
The promotional materials are definitely important. Disney and LF want whatever image they’re giving NOW to be able to be reflected upon in the future - after the movie’s release. Retrospectively, they don’t want the marketing to backfire on them.
Plus, if you keep up with spoilers and leaks, there’s a lot there that leads us to think a redemption arc is coming. That, and Reylo 😉😘