marketing backfires

anonymous asked:

You bring up an excellent point about the promotional material and what to expect from a villain. So I went and checked how the other major disney property, the mcu, promotes their villains. What I've seen is threatening poses, smirks, menacing looming, Loki's famous sitting in the throne pose, etc. the only exception so far has been the Winter Soldier and we know how evil and un redeemable he turned out to be... oh wait😋

Yep! I even did a parody post that discussed Kylo Ren in juxtaposition with other past villains in STAR WARS marketing.

THE ONLY VILLAIN he even looks CLOSE to in what I could find was Jango Fett(who is an EXTREMELY morally ambiguous character who we are MEANT to sympathize with - not a straight up bad guy), and even in that there was ONLY ONE image that looked somewhat similar.

Even in their similarities though, Jango was *furrowing* his brows and had a tightening of facial muscles that showed *clear anger* or aggression.

KYLO’s face in his image (his appearance in the teaser trailer) is actually not genuine anger. The facial muscles are *relaxed* and his brow is NOT furrowed. That’s important because it says that even in the ONE image we have of Kylo looking *slightly* menacing… HE ISN’T ACTUALLY ANGRY.

The promotional materials are definitely important. Disney and LF want whatever image they’re giving NOW to be able to be reflected upon in the future - after the movie’s release. Retrospectively, they don’t want the marketing to backfire on them.

Plus, if you keep up with spoilers and leaks, there’s a lot there that leads us to think a redemption arc is coming. That, and Reylo 😉😘

The campaign was an instant smash: Pepsi’s sales shot up nearly 40 percent, and its executives, now drunk with that sweet, sweet marketing power, expanded the number of prizes to over 1,500 and kept the contest rolling for an extra five weeks. Filipinos drank Pepsi “with every meal and snack” and hoarded the possibly precious bottle caps. When the contest was over, it was estimated that more than half of the Philippines’ population of 63 million people had participated. Number Fever was an enormous success, and all that was left was for Pepsi to announce the winner.

So how could such a successful marketing campaign backfire, you ask? Well, certain numbers were not to be selected as the winner; specifically, the number 349, seeing as how it happened to be printed on800,000 bottle caps. But the consulting firm hired to draw the winning number apparently didn’t get the memo, and when their computer chose the winning number, it selected … wait for it … 349. Unsurprisingly, Pepsi executives quickly went from “wet dreams about next year’s bonus check” to “bathing in a tub full of whiskey with a hair dryer nearby” when thousands upon thousands of elated Filipinos came forward to claim their million pesos.

Knowing they had made a huge mistake and for some reason unwilling to pay out the billions of dollars in prize money they technically owed, Pepsi covered its ass by telling the winners that the caps didn’t contain the correct security code. Then, amazingly, hordes of almost millionaires politely responded “Oh, that’s OK, we understand!” and contentedly went on with their lives. Just kidding – the Philippines went absolutely apeshit.

The 6 Most Baffling Marketing Disasters by Famous Companies

ok i just saw three jane the virgin ads on my dashboard so not only am i never going to watch it i am now going to criticize it.  congratulations jane the virgin marketing team your plan backfired.  i was flipping through channels one night and jane the virgin came on and it was the single most boring thing i had ever watched. the twist isn’t even some biblical thing the doctors just messed up and shot her with some sperm accidentally, that’s the whole show.  they can’t make a show out of just that, it’s stupid.  the main lead is boring and the coloring of the show is drab. 1/5 stars.  that’s a fifth of one star, not one out of five stars