If this is the case for most entrepreneurs, then why would you even consider giving up to turn back around.

Entrepreneurship is hard but it’s only because it’s worth it!

When things gets rough, just keep going because you’re almost there.

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers - HBR

Pembahasan yang menarik dari Harvard Business Review (HRB) tentang Co-Creation Business Model. Konsep Co-Creation sebenarnya bukan sesuatu yang baru saja diperbincangkan di dunia bisnis. Sudah cukup lama perusahaan berupaya membuat model bisnis yang mampu memfasilitasi ‘aset’ pelanggan ke dalam penciptaan nilai namun belum menemukan model co-creation yang maksimal. Dalam artikel ini HRB mengatakan bahwa adanya platform digital saat ini bisa memfasilitasi terjadinya co-creation yang bisa me-leverage nilai dari perusahaan. Banyak keuntungan yang bisa di dapat dari perusahaan melalui pemanfaat platform ini. Bukan hanya dari segi nilai, tapi dampaknya juga sampai pada manajemen organisasi. Tantangan bagi banyak perusahaan adalah bagaimana bisa memanfaatkan platform untuk membuat co-creation model yang menguntungkan. Sebagai indikator apakah perusahaan anda sudah menjadi perusahaan dengan model co-creation, HRB menawarkan konsep Customer Affinity Spectrum sebagai tools untuk mengkategorikan segmentasi konsumen perusahaan dilihat dari perilaku pelanggan/partner anda dalam berkontribusi pada penciptaan nilai perusahaan anda. Selamat membaca!

Inspire Others…
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21 Easy Marketing Ideas to Cap Off DIY Marketing Month: June has been DIY (do it yourself) marketing month. I know, for many small business owners, every month is DIY marketing month. I highlighted what a few small businesses were doing a couple of weeks ago. But before June totally fades from our memory, let me share with you some ideas that I’ve been collecting […] http://j.mp/1JKw0OL

Anchorage entrepreneur hopes to build zipline, adventure course at Hilltop - Alaska Dispatch News

Anchorage entrepreneur hopes to build zipline, adventure course at Hilltop – Alaska Dispatch News

Alaska Dispatch NewsThe city’s Parks and Recreation Department on June 16 solicited suggestions from entrepreneurs for a zip line and adventure course in Anchorage. In a document posted online, the city said that Hilltop, which is on city-owned parkland, had been … and more

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SUPER excited about this upcoming @womenoforlando event!! If you’re in #Orlando & missed the first #success #seminar I PROMISE you don’t want to miss this one. Click the link in their bio to join the newsletter and get more info!
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Turn tour agency store front into mini tourist attraction max profits. #usa #dubai #florida #africa #marketing #texas #orlando #russia #australia #singapore #germany #europe #france #beijing #tokyo #italy #advertisement #california #newyork #nyc #america #sengkang #angmokio #bishan #orchard #melbourne #sydney #visualmerchandising #newyork #design #mtbuller #tourism http://www.bentsai.com/2015/07/turn-tour-agency-store-front-into-mini.html?m=1

Harper's Harpings: Creating A Newsletter

Harper’s Harpings: Creating A Newsletter

Increasingly, I am seeing advice for Indie Authors to create a mailing list. I know this works because I am on three author’s mailing lists and if they didn’t send me an email that their new book is being released then I wouldn’t see it.

The thing is how do you get people to sign up?

Some authors promise a free eBook, some offer to win a $500 gift card, some offer exclusive updates. Some just…

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