margarita arriagada

“No question—bold and color-saturated lips are a hot trend,” says Sephora Head Merchant Margarita Arriagada. “That excitement is fueled by product innovation and unparalleled launches, most of which are exclusive to Sephora.” With that in mind, Margarita and her team made this installment of Sephora Hot Now all about lips, from a leather-encased lipstick tube to a plumping lip oil. “There’s a saying I keep coming back to: Lipstick fixes everything!”

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SEE ALL SEPHORA HOT NOW ▸

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YSL / Rouge Volupté Shine in Fuchsia
$34.00

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Givenchy / Le Rouge in Carmin Escarpin
$36.00

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Buxom / Full Bodied Lipstick in Hooligan
$21.00

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Make Up For Ever / Aqua Rouge in Iconic Red
$24.00

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Bite Beauty / Cinnamon Plumping Lip Oil
$22.00

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NARS / Satin Lip Pencil in Yu
$25.00

“The Dolce & Gabbana Light Blue Summer scents just feel like a European summer. We had Tom Ford Neroli Portofino in Hot Now recently, too. Maybe I need a vacation to the Italian Riviera!” jokes Sephora Chief Merchant Margarita Arriagada. “The women’s is a fresh and light blend of citrus, geranium, and amber, and I love the blend of the lychee and patchouli in the male version. They both just feel perfect for this time of year.”

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“This is from Brazilian Peel, which was a great innovative product we launched that came from nowhere,” says Sephora Chief Merchant Margarita Arriagada of Brazilian True Tan, the brand’s first effort since. “We think this dual-action delivery is pretty cool, where two different formulas come out at once that exfoliate, hydrate, and give color. Brands need to evolve the components and sensorial aspects of their products as much as their formulas. Brazilian True Tan gives great color and even coverage, and even the scent is luxurious—you smell the shea butter and jojoba. Self-tanner has evolved so much that it’s a sensorial experience.”

SHOP BRAZILIAN TRUE TAN HERE ▸

This is a bestseller in Sephora Europe—the number one tanning brand—so we decided to pick it up. It’s a great formula, but we thought it was just amazing that it lasts. And doesn’t smell!” says Sephora Chief Merchant Margarita Arriagada. “It’s a trade secret, but what I can share is that while Vita Liberata was reformulating the range to include organic botanicals, their biochemist discovered a way to extend the tan up to three weeks. It’s so great that there’s still innovation in self-tanner.”

SHOP VITA LIBERATA HERE ▸

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VITA LIBERATA / Tinted Self Tan Mousse For Body
$37.50

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Vita Liberata / pHenomenal 2-3 Week Tan Mousse
$54.00