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Hello NYC! Please join us today from 12-6PM at 113 Prince Street for our Pride celebration at our Soho boutique! We will be giving away free Marc Jacobs Beauty technicolor makeovers and rainbow treats.

Not in NYC? All proceeds from our Pride Month tee featuring an image by Nathan Perkel taken at the 2017 Stonewall Protests will benefit NYC’s LGBT Community Center. Wear your pride around the globe now ❤️️💛💚💙


How to Prep Your Skin For Foundation

When it comes to foundation, you really need to take the uttermost care when applying it, and that goes for prepping your skin too. Whilst it seems quick, easy and effective to simply slap your foundation on and head out the door, you may find that it moves about during the day and doesn’t look as fresh as possible. It’s SO important to prep your skin properly for foundation and that goes beyond just applying moisturiser.

Cleanse

One of the most common steps people forget in their makeup routine is cleansing their skin, but it is also one of the most important. You don’t necessarily need to do a full deep cleanse using foaming cleansers or cream cleansers, but giving your skin a quick cleanse before applying makeup is something that can really help improve the appearance and application of your makeup as it helps to remove any excess dirts and oils that are in the pores. A gentle micellar water (I recommend Bioderma Sensibio h2o Micellar Water as it is gentle but still effective) After cleansing ensure that you “pat” your skin dry to remove any excess moisture.

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