Sorry dictionary, but the term “baking” has a new definition. What we normally associate with sticking a combination of eggs, sugar, and flour in the oven has now become a new beauty trend fresh off Instagram. While it originated as a theater technique to flatter complexions under hot spotlights, it was later adopted by the drag set to create a feminine face shape and make concealer last longer where it matters most. Now, baking is finally getting the attention it deserves, all thanks to celebrity makeup artists and selfie queens singing its praises. We’ve created a step-by-step tutorial that makes baking a piece of cake—plus a visual guide courtesy of Huda Kattan of Huda Beauty. But first, it’s important to see whether baking is right for you. The overall result gives a full-coverage, matte finish—so if you’re a dewy loyalist, you might want to steer clear of the bakery. Normally, the technique is better suited for a photo studio than the street, but our guide is perfect for an everyday baked look that’s totally wearable. Let’s get started! JESSICA VELEZ
STEP ONE: With your foundation and contouring already completed, apply a concealer with a sheer-to-medium level of coverage to your Triangle of Light (a V-shaped area created from the inner corner of your eye to your nostril, and from your nostril to the other corner of your eye). tarte Amazonian Clay Waterproof 12-Hour Concealer and Laura Mercier Secret Camouflage are great options because they’re both emollient. Then, blend the concealer using a beautyblender.
STEP THREE: Using the same brush as in STEP TWO, dust away the remaining setting powder that wasn’t absorbed into the skin using a light, flicking motion. OPTIONAL: for more coverage, first dip your brush into a medium-to-full coverage complexion powder, such as Kat Von D Lock-It Powder Foundation, and then dust off the setting powder with the dipped brush. This creates an exchange and buildup of product.
I haven’t worn much red-tones around the eyes this Fall season, as I’ve been sticking more to stronger lips and cooler or more neutral toned eyes.
It’s a bit late but before I move into all the Winter/Holiday makeup looks, I decided to wear a smokier eye look that references the warm, rusty, terracotta tones of Fall.
Bonus? This looks wicked against grey, blue, and green eyes.
Chanel Mat Lumiere Foundation - found an old bottle of this fave sitting around and I’ve started using it again; I don’t understand why they discontinued this
Tarte Maracuja Creaseless Concealer (not shown)
Marc Jacobs Light Filtering Contour Powder 40 Mirage Filter - this is great for matte face sculpting
Milani Powder Blush 01 - a soft neutral-rose tone to go with the beige-rose lipstick I’m wearing
Transition/socket color: Colourpop Super Shock shadow in Melrose (matte red-brown)
Lid color: Colourpop Super Shock shadow in Hot Tamale (glittery wine brown)
Inner corners: Colourpop Super Shock shadow in Supermodel (pearlescent beige)
Color accent down the center of lids: MAC Dazzleshadow in Slow/Fast/Slow (copper and pink glitter) - this translucent copper-rose glitter color is limited edition so if you don’t have it, a great alternative is something like Inglot’s AMC Pure Pigment Eye Shadow 82
Charcoal shade just in outer corners for definition - I used a discontinued Bourjois shadow but MAC’s Typographic would be a good dupe
Black Eyeliner: Urban Decay 24/7 Pencil in Zero
Mascara: Cover Girl Full Lash Bloom
Givenchy Le Rouge 106 Nude Guipure - I didn’t even bother with liner; I like to balance things out so the lips should be soft, soft, soft - since the eyes are strong and the cheeks are sculpted
Just a few bits I pick up when I went to exchange some jeans that were too big. Just FYI Lucky Brand jeans stretch a fuck tone so always go a size down. If you can barely get them over your butt that’s the right size.
Tarte Maracuja Creaseless Concealer: $25 X3
Urban Decay Naked Illuminating Shimmering Powder for Face and Body: $30
Becca Ever-Matte Poreless Priming Perfector: $36