Here’s the thing. Most singers do need an image, so that people feel like they know™ them and they connect to them. Some stars like to build this alter ego, because they either aren’t too “quirky” for the industry (they are boring just like the rest of us) OR because they are shitty people.
My problem is Louis doesn’t need that. He is so interesting as a person. He is smart and funny and amazing and when his flamboyant self shines through the giggles and the comebacks, he is the most mesmerizing man in the world. I came in this fandom because I was pulled by Louis’ personality, before he went through the heavy media training. I am here, because I see this personality here and there. But I am sure if the world could see the person we all fell in love with, they would stand no chance.
I blame his team. They created this boring, uninteresting character. People like relatable but they also like their celebrities untouchable, a dream. I love that he is staying true to his roots, but like… it’s one-dimensional and no one wants to stan someone who reminds them of themselves. They want to follow someone who made it big, who inspires them to be like him.
Louis IS famous, he IS rich, he GOES to parties, he HAS celebrity friends. When he dismisses that for “I only know two people and me bird” people are bored. This might be the first time I’m seeing a team hiding the glamour with dust instead of the other way around. As always they go too far. A person can be both. Like Ed. He is a celebrity but he is still relatable and “one of the boys”. That’s what Louis’ image need. A balance.