Does it add quality and therefore value to the shoe? And if it does, is it worth the money? Is it just one of these many meaningless words invented by marketing people to mislead the consumer?
However, we make hand welted shoes and we do not make machine welted shoes and I will try to put more light on the subject. (If you would ask why do I feel this urge to bother you with secrets of the trade, my answer would be… Simply because I want to sell these shoes to consumers like me, who are far from being dumb, as the marketing guys like to consider them.)