“You just don’t like things because they’re popular.”

Actually, I’ve liked many things that have been popular. 

My problem is that big business will benefit off trends–especially trends for girls–and trends create mass followings which prevent people from finding their own interests or expressing their disinterest. Makeup trends develop only because makeup companies need to sell merchandise, and so they exploit women’s insecurities. Media trends develop from our social norms and completely kill any  chances that marginalized groups have of producing their own media/seeing themselves in media. 


ZOË - model: Zoe Kravitz - photography: Patrick Demarchelier - styling: Beth Fenton - hair: Nikki Nelms - makeup: Tom Pecheux - manicure: Rieko Okusa - set design: Josephine Shokrian - Allure June 2017

  • featured: (1st look) Simone Rocha dress - New York Vintage bracelet & rings - Scosha rings. (2nd look) Topshop Bride dress - custom made hair crown - Urban Outfitters hair clips - Daniela Villegas earrings (and Kravitz’s own) - Jacquie Aiche body chain
  • beauty notes: (1st look) Couture Mono Eye Shadow in Orient by Yves Saint Laurent  (2nd look) Top Secrets Lip Perfector, Eyeliner Effet Faux Cils Shocking in Majorelle Blue, and Full Metal Shadow in Eau d’Argent by Yves Saint Laurent
Signs as bizarre makeup trends

Aries- neon liner

Taurus- nose hair extensions

Gemini- glitter hair

Cancer- pom pom makeup

Leo- faux freckles

Virgo- feather brows

Libra- geode lips

Scorpio- lollipop lips

Sagittarius- hair nails

Capricorn- wavy brows

Aquarius- glossy lids

Pisces- wet hair look


PAINT JOB / ORGANIC BEAUTY - model : Signe Romer - photographer: Frida Marklund - beauty stylist: Emma Unckel - hair: Joe-Yves - makeup: Linda Öhrström - Elle India August 2016

If you have trust issues with girls because of makeup, fake nails, false eyelashes, weaves/extensions, implants, push-up bras or filters, you really need to reevaluate your life and get over yourself.
2018 LOOKS

Last year, I posted the looks I wanted to see more of in 2017 (x). This year, I’m doing the same.


Why have we suddenly stopped caring about blush? It seems like every makeup look these days uses blush because it feels right to put it on, not because it’s part of the look. Blush is seriously underrated in that it can look so youthful and glowing. And shimmery blush? The best. Here’s hoping 2018 is the year of blush.

80s EYES

The 80s are coming back, at least in beauty trends. Bold and colorful eye looks, especially paired with shimmer, glitter, or glossy textures, breath new life into a sea of warm-toned neutral matte eye looks. Bold colors, shapes, and textures contrast amazingly with a natural, understated and almost ungroomed brow. Although this look seems impractical for an everyday, office-appropriate setting, something as simple as swapping out your black eyeliner for metallic blue, green, or purple adds color to somewhat monotonous looks. 


Starting in the summer of 2017, I have been a huge fan of a bold blood orange lip with minimal makeup. My favorite way to wear this is actually in a slightly Korean-inspired stain that isn’t so intensely defined–but think more Violette_fr’s “french kissed look” than a straight-up gradient lip like in the center picture. I think this look is pretty easy to implement, and it can look both very graphic or very “understated Mediterranean woman,” depending on application.


This look has to be my favorite emerging trend in makeup artistry, thanks to new makeup releases, including Pat McGrath’s eyeshadow palettes. The key to this look staying modern and not dated is to keep everything except the eyes and lips extremely, extremely natural. I wouldn’t say this trend is very wearable, but I think for red carpets and events, as well as the normal person’s night out, it can be both glamorous and elegant. 

~Again, to each their own; my personal preferences do not matter at all if a certain look makes you happy!~