magnet media


-perpetually running late
-either calm to a fault or an emotional mess
-seriously, there is no in-between
-is completely capable of functioning in society
-waits until things are bad and then Handles It™
-blames laziness on the first law of motion
-stuck up bitch from afar, annoying dork up close
-basically a walking joke
-has no shame
-somehow an INTJ magnet
-proofreads social media posts for fun
-doesn’t try ever

Scientists store digital images in DNA, and retrieves them perfectly

Technology companies routinely build sprawling data centers to store all the baby pictures, financial transactions, funny cat videos and email messages its users hoard.

But a new technique developed by University of Washington and Microsoft researchers could shrink the space needed to store digital data that today would fill a Walmart supercenter down to the size of a sugar cube.

The team of computer scientists and electrical engineers has detailed one of the first complete systems to encode, store and retrieve digital data using DNA molecules, which can store information millions of times more compactly than current archival technologies.

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Zayn Malik and Donatella Versace: Fashion’s Newest Couple

Donatella Versace has found her new Anthony Vaccarello — which is to say, her new designer for Versus Versace, the younger, hipper Versace sibling line that has been without a creative director since Mr. Vaccarello resigned to take the top job at Yves Saint Laurent this year.

Except her new designer is not, actually, a designer.

He is a 23-year-old R&B singer with a bad boy reputation, a former member of one of the biggest pop bands of the 21st century, a social media magnet with more than 35 million followers on Twitter and Instagram combined and the boyfriend of a very famous model, Gigi Hadid.

In other words, Zayn Malik.

“Versus is the rock and roll soul of the Versace family and has always been associated with music,” Ms. Versace said during an interview backstage after the recent Versus Versace show during London Fashion Week. “Everyone from the Foo Fighters to Lenny Kravitz has played at the shows, and it is all about rebellion. For me, Zayn was the perfect fit.”

Ms. Versace added that she first met Mr. Malik alongside his former One Direction bandmate, Harry Styles, several years ago and that his quiet, mysterious demeanor had immediately intrigued her.

“That said, I was not exactly a fan of that band,” she continued, wrinkling her nose in disdain. “But then I met him again when he started to date Gigi, who I work with all the time. And he impressed me very much — he was so mature, so thoughtful, treated her like such a gentleman. They are very nice young people, a lovely couple, in fact. And then he told me how much he loved fashion. It was then I knew he was the right face for what I had in mind.

“Many celebrities do clothing lines that just aren’t relevant,” Ms. Versace said with a grin. “This one? It will be. He’s smart to do it with me.”

Together Ms. Versace and Mr. Malik will design Zayn X Versus, a capsule collection of men’s and women’s clothing that will be presented to buyers and the media in the spring and then, in May, will be available in Versus stores and online. Mr. Malik, who wore a Versace robotlike arm sheath to the Metropolitan Museum of Art’s Costume Institute ball in May and introduced a 23-piece streetwear line under his own name earlier this year, will also become the face of Versus in advertising campaigns.

Not that Mr. Malik was anywhere to be seen when reporters, including this one, tried to talk to him about the project after the brand’s show during London Fashion Week last month. Mr. Malik, who had spent the evening in the front row holding hands with Ms. Hadid, had been scheduled for a batch of top-secret interviews, once the crowds melted away. But he, too, vanished, without warning nor a clue to his whereabouts, sending a small army of sleek black-clad publicists into a panicked tailspin.

Ms. Versace, for her part, seemed nonplused as she sipped a mineral water backstage and greeted well-wishers, though the no-show was in keeping with the vision she has always had for her younger, more streetwise fashion brand.

“Versus is everything that the Versace line is not. It is loud, it is rebellious — I don’t want shoppers buying both from Versus and Versace. The houses have different souls,” Ms. Versace said. “I wanted Zayn because he can help me talk to his followers. I want to listen to their language. I want to learn more about them, what they think and what they like. They are a new generation that without working with someone like Zayn, I will never reach.”

For his part, the elusive Mr. Malik agreed, at least via an email earlier this week. “I think Versus has always been a very cool brand and is a great brand for me and for people in my generation,” Mr. Malik wrote. “I’ve always wanted to design clothes and there’s no brand I’d rather design for than Versus. I like to learn about things I’m interested in and I enjoy being around creative people so I think it will be cool. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we’ll create something amazing.”

In the difficult trading climate that many luxury brands have been facing recently, Versus Versace has proved a resilient performer; in the 12 months to March this year, the group announced that retail revenue from sales of the secondary line had doubled, just as it had the period before. Clearly Ms. Versace, whose daughter, Allegra, also works on the Versus brand, has her eyes on further growth — fueled by the millennial consumer.

“This isn’t just a breathing season — this is the beginning of a whole new era for Versus,” she said, adding that a percentage of the proceeds generated by the partnership with Mr. Malik would be donated to charity. “Zayn is clearly our plan for now. But I think going forward I will keep doing collaborations with other musicians and rock stars as guest designers. It will be like our version of taking the brand on tour.”

so i made a masterpost like this once already but i didnt bother updating it all the time and some links werent working anymore so here im being a little shit and taking the time of re-doing this. (tbh i think starting over takes less time than fixing everything so). 

if you stumble upon a link that isn’t working, please let me know as well as when you want me to add a link to the list :)

if you wanna check out the original post it’s here x and the theme will be mostly the same & like in the previous masterpost all links lead to youtube videos except if stated otherwise. most is listed in chronological order

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If I knew you were coming, I’d have baked a tape.

Incubating (or “baking”) magnetic media for an extended period increases the chance of capturing the content on tapes with binder hydrolysis, or “sticky shed syndrome.” We’re baking these audio and video tapes for 12 hours at 50 degrees C in a scientific oven. Next week, we’ll transfer their content from analog tape to digital audio preservation master file. Stay tuned…

If you bake tapes, what’s your recipe?

Watson said the name of the company came from one of his favorite poems—Shelley’s Ozymandias—which tells the story of an ancient king whose broken statue now sits forgotten in the desert. Some have taken the poem to mean that even mighty kings are eventually forgotten, but Watson said the lesson he takes from it is that you have to dream big.

Ozy Media Says It Is The New Media Magnet For News-Hungry Millennials

This is the most perfect startup metaphor ever. I wish I had invented this for a story.