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The newest media spend reportfrom agency giant MagnaGlobalsaid that digital media claimed 30% of the ad market in the U.S. in 2014, or $49 billion. Brands are following consumers, and as eyeballs continue to turn to online video and second screens, brands move their money.

MAGNA GLOBAL Expands U.S. Agreement With Google To International Partnership

The cross-platform deal includes YouTube, Google’s online display ad network and mobile 

Miami, USA – June 19, 2014 - MAGNA GLOBAL, the global strategic media investment unit of IPG Mediabrands, recently announced a multi-million dollar international partnership with Internet giant Google that will commit clients’ marketing money to Google properties.

MAGNA GLOBAL, which invests USD $37 billion annually on behalf of Mediabrands’ clients, struck the partnership with Google for a period of one year to be renewed upon the success of the agreement. With this agreement, the two companies will work together to bring Mediabrands’ clients’ campaigns to life across YouTube, the Google Display Network and AdMob, and will co-invest in projects and research to help measure the impact of these campaigns.

Building on the U.S. deal earlier this year, the multiplatform deal covers more than 40 rapid-growth markets across Latin America, Europe, Middle East, Africa and Asia.

“Google has always been one of our top allies worldwide, and this deal is yet another major step in our longstanding partnership. We trust that this type of alliance will help us serve our clients better by making smarter and more efficient media investments on their behalf,” said Shaffia Sanchez, President, MAGNA GLOBAL, World Markets.

“We’re really excited to see brands embracing digital as the marketing platform of choice all across the globe,” said Torrence Boone, Managing Director of Agency Development at Google. “This expanded agreement with IPG Mediabrands highlights this shift as well as our commitment to helping our agency partners and their clients succeed on an international scale.”

Global Capitalism and the Global Police State: Crisis of Humanity and the Specter of 21st Century Fascism

Global Capitalism and the Global Police State: Crisis of Humanity and the Specter of 21st Century Fascism

By Prof William I. Robinson

The world capitalist system is arguably experiencing the worst crisis in its 500 year history. World capitalism has experienced a profound restructuring through globalisation over the past few decades and has been transformed in ways that make it fundamentally distinct from its earlier incarnations. Similarly, the current crisis exhibits features that set it apart…

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3Novices:Disney's Broadcasting Operations Will Benefit From Growth In Non-Advertising Income

3Novices:Disney’s Broadcasting Operations Will Benefit From Growth In Non-Advertising Income

Broadcasting networks such as ABC rely heavily on advertising income. The broadcast advertising trends are uneven, as they are driven by various events such as political campaigns and sports. U.S. advertisement spending in 2014 grew only 4%, which was lower than anticipated, and it is likely to remain soft in 2015, according to Magna Global. However, ABC has managed to lower the split between…

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3Novices:Disney's Broadcasting Operations Will Benefit From Growth In Non-Advertising Income

3Novices:Disney’s Broadcasting Operations Will Benefit From Growth In Non-Advertising Income

Broadcasting networks such as ABC rely heavily on advertising income. The broadcast advertising trends are uneven, as they are driven by various events such as political campaigns and sports. U.S. advertisement spending in 2014 grew only 4%, which was lower than anticipated, and it is likely to remain soft in 2015, according to Magna Global. However, ABC has managed to lower the split between…

View On WordPress

MAGNA GLOBAL, the strategic global media unit of IPG Mediabrands and a leader in media intelligence worldwide, released today “The International State of Programmatic”, its latest research about the state of the programmatic industry in 24 markets1 across the globe. The only report of its kind released by a media agency group, it provides key insights and forecasts on the shift to programmatic in the international arena.