The newest media spend reportfrom agency giant MagnaGlobalsaid that digital media claimed 30% of the ad market in the U.S. in 2014, or $49 billion. Brands are following consumers, and as eyeballs continue to turn to online video and second screens, brands move their money.

MAGNA GLOBAL Expands U.S. Agreement With Google To International Partnership

The cross-platform deal includes YouTube, Google’s online display ad network and mobile 

Miami, USA – June 19, 2014 - MAGNA GLOBAL, the global strategic media investment unit of IPG Mediabrands, recently announced a multi-million dollar international partnership with Internet giant Google that will commit clients’ marketing money to Google properties.

MAGNA GLOBAL, which invests USD $37 billion annually on behalf of Mediabrands’ clients, struck the partnership with Google for a period of one year to be renewed upon the success of the agreement. With this agreement, the two companies will work together to bring Mediabrands’ clients’ campaigns to life across YouTube, the Google Display Network and AdMob, and will co-invest in projects and research to help measure the impact of these campaigns.

Building on the U.S. deal earlier this year, the multiplatform deal covers more than 40 rapid-growth markets across Latin America, Europe, Middle East, Africa and Asia.

“Google has always been one of our top allies worldwide, and this deal is yet another major step in our longstanding partnership. We trust that this type of alliance will help us serve our clients better by making smarter and more efficient media investments on their behalf,” said Shaffia Sanchez, President, MAGNA GLOBAL, World Markets.

“We’re really excited to see brands embracing digital as the marketing platform of choice all across the globe,” said Torrence Boone, Managing Director of Agency Development at Google. “This expanded agreement with IPG Mediabrands highlights this shift as well as our commitment to helping our agency partners and their clients succeed on an international scale.”

MAGNA GLOBAL, the strategic global media unit of IPG Mediabrands and a leader in media intelligence worldwide, released today “The International State of Programmatic”, its latest research about the state of the programmatic industry in 24 markets1 across the globe. The only report of its kind released by a media agency group, it provides key insights and forecasts on the shift to programmatic in the international arena.