With consumers paying more attention to supply chains and working conditions in factories than ever before, ASOS’ latest Made in Kenya collection comes at just the right time.
That’s because, with its frilly dresses, T-shirts, skirts and even jumpsuits, the collection is created with sustainable, practical, well-paying jobs.
With help from the organization SOKO Kenya, a clothing factory and initiative in Kenya that provides professional and skill training (like sewing), as well as sustainable and safe jobs, ASOS has been responsible for helping more than 40 people find well-paying, sustainable and even environmentally-friendly jobs in one of the poorest areas in Kenya. Read more (4/27/17)
ENFP: You definitely notice what they wear (is this good or bad??). They like to change their fashion persona every so often. Flower crowns? YES. Neon shoelaces? YES. Blue hair? YES.
ISTP: Usually semi comfortable clothes (lots of pockets to keep knives in). Mud stains/rips/grease here and there
ENFJ: A cozy sweater is a staple
ISFJ: Likes to look nice and presentable but may not always be super familiar with current fashion trends. Their outfits are pretty mainstream and non-threatening.
INFP: You can’t decide whether you like their outfit or not? Similar to ENFP but is scared to draw too much attention to themselves (secretly wants to wear the flower crown but feels silly). T-shirts with a message.
ESTP: Camo, neon, sports jerseys, sporting gear. Thats it.
INTP: Wears the same baggy sweater and fedora every day. Running shoes on feet but never goes to the gym. The entire look is boring but is an archeological dig, you never know what you will discover under the dust.
INTJ: Similar to INTP but cleaner. Refuses to wear contacts because glasses do the job just as well.
ENTP: Fandom merch. Their t-shirts will either shock you or make you laugh (maybe both). They secretly like the disapproving looks they get from other people ;)
INFJ: Clean, except for the one stain thats been on their shirt for 3 years and they still haven’t noticed it (until an ISTJ points it out to them). Doesn’t care too much about the world of fashion but still ends up looking nice anyways.
ESFJ: ALWAYS wears lipstick before walking out the door. Fashion accessories galore 24/7!!
ENTJ: You’ve never seen them in sweatpants. They own the most ties you’ve ever seen in your life. Expensive taste.
ISFP: Probably half their clothes are either handmade or second hand. Beads, beads, beads. Guilt tripped into buying jewelry made by orphans in Africa. The only leather and fur they wear is vegan friendly.
ESFP: Sometimes you catch a faint scent of alcohol on their clothes (sometimes). Doesn’t own a bathing suit because they prefer skinny dipping. Either they are the best dressed out of everyone in the room or the worst.
ISTJ: Never seen this type in sweatpants either. Likes to look presentable. Their outfits are pretty mainstream causing them to blend into the crowd. Always wearing a watch.
ESTJ: The sleeves to their dress shirt are rolled up. Owns an apple watch (so much more efficient than a regular watch!). Has their clothes tailored because they can never find a pair of pants that fit JUST RIGHT.
Kind of always low-key irritated by the fact that third world as a term has now been so divorced from it’s original political context and basically been used by the west as a ranking/income system when it originated in the cold war as a way of describing postcolonial countries who refused to align themselves with the capitalist first world and the communist second world by being a third way out aka the anti imperialist non-alignment movement
Is Hip-Hop Culture Finally Re-Embracing African Culture?
Oct. 29, 2015
This has been the first year since the 70′s in which black mainstream celebrities have been openly embracing the fashion of their African cousins, actually starting trends of cultural behavior like the rise in sales and export of authentic dashiki and Anhkara print clothing and material.
Superstars like Chris Brown, Beyonce, and Lance Gross have all been seen recently sporting the modern urban version of the West African style on red carpets, in concerts and just out and about. Celebrity endorsements like these have caused the formerly unaware population of urban hipsters to seek out and inquire about the authentic versions of these replicas and has been an amazing business booster for the tailors and textile traders of the African continent who say they welcome the new attention.
Back in the 70′s everybody wore dashikis as they were closely associated with the hippy and black power crowds of that era but once the 80′s devastation with drugs, broken communities and the increasing promotion of derogatory entertainment, the styles of Africa became less prominent in black communities. Brands like Tommy Hilfiger, Polo, Nautica and others took over our fashion scene leaving us looking in the wrong direction for style.
Now in 2015 with the largest united black movement for change since the Civil Rights Movement, we are looking directly to Africa and our ancestors for a better direction. Realizing we have our own style and fashion without being sold new identities from European brands. We are realizing that when we represent Africa in our style and appearance we carry her on our backs with pride. It is becoming evident that the African continent needs our support and when we purchase directly from her we are empowering our homeland.
Programs like the Made In Africa Project vow to work in efforts to expose authentic African businesses and craftsmen to the unlimited buying power of the Diaspora. The online export portal offers inexpensive clothing, sculptures, leather goods and even some herbal holistic remedies but nothing sells better than the Dashiki style clothing says Buss, one of the lead tailors in Senegal. The past few weeks he has been hard at work sewing up custom orders including bulk wholesale orders for a U.S. based boutique named Diaspora Africa. The boutique owner Shalair visited Dakar Senegal earlier in 2015 to collect authentic prints and fabrics to start her own online store business.
Many others are following suite in Senegal, Gambia, Ghana, Nigeria and more. Bridging the gap between the diaspora and really hot back in the Motherland. Now we have taken the first steps in connecting and uniting our people. Its not just clothing, it’s culture!
Learn more and shop directly from African tailors and artisans at MadeInAfricaProject.com