made in africa

Tongoro

100% MADE IN AFRICA

From fabrics (coming from different countries such as Cote d'Ivoire, Ghana, Senegal) to conception, we took the bet to engage in a 100% local African production creating an atelier in Dakar, Senegal. We came up with this idea paying attention to online retailers success such as Asos, offering global fashion at affordable prices. Willing to go in a different direction than already existing African fashion marketplaces, it was important for us to get involved in the process of designing our own collections, the long term goal being to give birth to creative collaborations with the strongest African designers.

Photographer Mehdi Sefrioui

www.tongoro.com

Watching 'Static In Africa'
  • Virgil:(through communicator) Hey! Richie!
  • Richie:V-man! how's the trip?
  • Virgil:It's amazing! There are black people everywhere.
  • Richie:...Dude, you're in Africa.
  • Virgil:No, Richie. I mean, ever since I got here, I've...felt different. Connected.
  • Richie:Hey, you know, when my dad went to Ireland, he got all goofy, too.
  • Virgil:It's not like that...It's like I've been carrying this...weight around all my life without knowing it, and now it's gone.
  • Richie:What are you talkin' about, Vrg?
  • Virgil:In Africa, I'm not a black kid. I'm just a kid. Is this what it feels like for you all the time?
  • Richie:*hesitantly* Yeah, I guess.
  • Virgil:Feels good! Whoo-hoo! Ha ha ha ha! Yes!
Ethiopia is Africa’s second most populous country and occupies a highly sensitive geopolitical position, and its economic performance does indeed deserve attention. The country has made spectacular leaps on multiple development fronts in recent years. For instance, Ethiopia – whose economy is not mineral dependent – has recorded double-digit economic growth for a decade, quadrupling its gross domestic product (GDP) per capita. Life expectancy increased by 15 years from 48 years in 1992 to 63 years in 2012, and poverty was halved in two decades. This much discussed performance is partly the result of the country’s distinctive development path and bold experiment in industrial policy, which is unlike any other in Africa. Few other countries on the continent have even tried to implement an active ‘developmentalist’ industrial policy.
—  Made in Africa by Arkebe Oqubay
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WATCH: Stephen Marley - Made In Africa ft. Wale  

 

*INTRO*..

Scholars and scientists now conceive that Africa is the first place of mankind
Africans were the first builders of civilization
They discovered mathematics, invented writing, developed sciences
Engineering, medicine, religion, fine arts, and built the Great Pyramids
An architectural achievement which still baffles modern scientists’

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Meet AAKS’ S/S 2016, where pieces made entirely from raffia intensifies the heritage of this Ghanaian brand.

Inspired by Luis Barragan’s architectural shapes and photography, these are all made by hand and each bag bears the fingerprints of the person who fashioned it, with a signature tag added to prove authenticity.

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