You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

Mad Men 1.1, “Smoke gets in your eyes”

Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
—  Don Draper, Mad Men Season 1
  • Forgot what doe-eyed Peggy looked like.
  • Forgot how much I wanted to punch Don in the balls during all the scenes with his brother Adam.
  • Forgot how much I can’t stand Betty.
  • And how much I love Sal.
  • And how horrible Peter is to Trudy but how much I love him anyway because Vincent K. plays him so well. 
  • And how early 1960’s parenting gives me the heebie jeebies.
  • And how Christina Hendricks nailed every scene she breathed the same air in.