You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

Mad Men 1.1, “Smoke gets in your eyes”

Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
—  Don Draper, Mad Men Season 1
  • Forgot what doe-eyed Peggy looked like.
  • Forgot how much I wanted to punch Don in the balls during all the scenes with his brother Adam.
  • Forgot how much I can’t stand Betty.
  • And how much I love Sal.
  • And how horrible Peter is to Trudy but how much I love him anyway because Vincent K. plays him so well. 
  • And how early 1960’s parenting gives me the heebie jeebies.
  • And how Christina Hendricks nailed every scene she breathed the same air in.
Nostalgia - it’s delicate, but potent. Teddy told me that in Greek, “nostalgia” literally means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It let’s us travel the way a child travels - around and around, and back home again, to a place where we know are loved.
—  Don Draper, Mad Men Season 1