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In Greek, “nostalgia” literally means “the pain from an old wound”. It’s a twinge in your heart, far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards and forwards, it takes us to a place where we ache to go again.
—  Don Draper, “The Wheel”
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“But there is a rare occasion when the public can be engaged on a level beyond flash – if they have a sentimental bond with the product. My first job, I was in house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is ‘new’. It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: Nostalgia. It’s delicate, but potent. Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It’s a twinge in your heart, far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It’s not called a wheel, it’s called a carousel. It lets us travel the way a child travels. Round and around, and back home again. To a place where we know we are loved.”

Maybe you’re a late-bloomer and still looking to know what “Mad Men” is really all about? No worries, you’ll thank us later. Read up on this super-speedy show timeline to get caught up on all the major moments of season 1 through 4. But, please be warned– these do include juicy spoilers (If you’ve never watched)– but will definitely get you up to date!

Mad Men Timeline