Mobile Sign Up Forms Must Die

Luke W looks at the reality of mobile app usage.

  • The average smartphone user downloads only 2.5 new apps a month. Of these, only 26% are used 11 times or more and 26% are only opened once.

Luke recommends “gradual engagement”

Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing its benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff. Instead, registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to.
Breaking Dev: Faster Mobile Anyone?

Notes from LukeW:

In his Faster Mobile Anyone? presentation at Breaking Development in Nashville, Steve Souders discussed the importance of performance on the Web, why it is even more important on mobile, and a set of emerging best practices for faster mobile Web site.

Techniques for Faster Mobile Experiences

  • Top techniques for mobile performance: make fewer http requests, reduce DNS lookups, avoid redirects.
  • Redirects globally take about 500ms. When using them to switch between mobile and desktop pages, people will see a blank page until the redirect takes effect. On mobile redirects are more painful.
  • Be careful of sharding dominant domains on mobile as there’s a maximum number of connections that can be open at any time.
  • 98% of the time when a Website is slow, it is because of the Javascript. 75% of Javascript downloaded is not used until the page is downloaded. Look into splitting the payload.
  • Images are 50-60% of byte size. You can resize images based on screen size in the client or use a server side solution to adjust the image you send over.
  • Reduce http requests: use sprites, data URIs, CSS3
  • Google Search uses 68 inline images by marking them up with data:URIs in their mobile experience.
  • Handle Javascript carefully. Async says continue downloading, then actually execute scripts when available. Defer says execute only when the parsing is finished.
  • But do you really want to take up one of your connections with a deferred script when you have a limited number of connections available? What we want is to defer loading and executing of scripts. This allows us to pre-fetch JavaScript that we don’t need to run yet.
  • 50% of unique users come in with an empty cache. Once during the day, half your users are coming in with an empty cache. Caches are small and don’t work as well as they should.
  • Internet Explorer will be giving scripts priority in the cache over images in IE 10.
  • Caches are much smaller on mobile and in some places (iPhone) non-existant.
  • App cache is for offline apps but because of existing browser cache issues, you might still want to use app cache to boost performance of online apps as well. Any HTML document that uses a manifest file is by default put into the app cache. If anything you list in your manifest hits a 404, then nothing is cached.
  • App cache reload: once you rev a manifest and reload a web page, you’ll still see older content pulled from the app cache. If you reload again, you’ll see the update (from the cache).
  • App cache has good intentions but it is really hard to work with. We need a framework for making things more manageable.
  • More opportunities include: localStorage, audio & video tags, WebSockets, onTouchEnd instead of onClickHistory, a ping request, AnimationFrame – not timersn native JSON parse/stringify
  • Key takeaways. Speed matters. There is a lot of opportunity for performance on mobile as people know it is an issue.

anonymous asked:

Could you do a blurb 4/4 for where he finds out your dad left you when you were very young? :)

i think they’d all react pretty much the same like they’d be so buffled like they’d wonder why the fuck someone would leave such an amazing girl and his family behind and just ditch them and if you told him that your dad left he’d probably hug you and tell you how much of a douche your dad was 

Mobile Device Testing: The Gear

The mobile era of computing is here. Global shipments of smartphones surpassed global shipments of desktop and laptop computers combined at the end of 2010 —two years earlier than predicted. So designing and developing Web sites today means testing on mobile devices. But with hundreds of mobile devices to choose from… what needs to be in your testing arsenal and why?

Thankfully several mobile aficionados on Bagcheck have taken the time to catalog their devices and give us a glimpse into the mobiles they design and develop for.
LukeW | Dropdowns Should be the UI of Last Resort
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
By Luke Wroblewski

Detailed overview of why dropdown UI and UX navigation patterns should be used sparingly and only when absolutely necessary.


okay but this looks like michael and luke are members of the same football team and tragically during one of the games luke got hurt really bad and was in the hospital and they weren’t sure if he was going to make it or be able to ever walk again and now he’s seeing michael for the first time in 4 months because he was finally released and miCHAEL IS SO HAPPY THAT HE’S OKAY

gifs not mine
An Event Apart: The Secret Lives of Links

In his presentation at An Event Apart in Atlanta, GA 2011 Jared Spool detailed the importance and role of links on Web pages. Here are my notes from his The Secret Lives of Links

Common Issues

  • It’s easy to know when your website scent is bad. Use of the back button, pogo-sticking, and using search are all signs that the scent of your links is off.
  • Usage patterns are the same across all websites. In 15 years (and thousands of sites) things have not changed much. Only 42% find what they are looking for. 58% do not find what they are looking for. For these people the scent is not coming through.

Tons of other great stats. Luke Wroblewski aka LukeW takes great notes ;)

LukeW's notes from the UIE’s Web App Masters 2011 Tour

LukeW ( has shared his detailed notes from the UIE’s Web App Masters 2011 Tour: