Strange Magic opened in seventh place with an estimated $5.5 million, which makes it the all-time worst-opening ever for an animated film in 3000+ theaters, as well as the 7th-worst opening for any film playing in 3000+ theaters. The previous record holders for the weakest animated film launches in 3000+ theaters were The Wild Thornberries (2002) with $6.01 million and Quest for Camelot (1998) with $6.04 million.
Disney treated the film as if it knew it would bomb, and didn’t publicly announce the existence of the film until last November, just two months before the film’s release. Disney used its Touchstone label to distribute Strange Magic, a brand that they rarely use for animation, except for when they have no other options. The only other recent animation releases on the Touchstone label have been The Wind Rises and Gnomeo and Juliet.
It was produced at Disney’s Lucasfilm Animation Singapore with the assistance of Industrial Light & Magic.