lovette ajayi

Lovette “Luvvie” Ajayi

Lovette “Luvvie” Ajayi is a writer, social media strategist and techie with a passion for social justice. She’s been blogging for over 10 years and Awesomely Luvvie is her award-winning entertainment and humor blog. That’s where she rants and raves about everything pop culture, from TV, movies and technology to life’s random adventures.

Her blog received the Best Humor Blog of 2009 from the Black Weblog Awards, was chosen as one of BlogHer’s 2010 Voices of the Year, and was recognized as one of blogosphere’s best by Black Enterprise in 2012. Luvvie is a former columnist for, has contributed her writing to XOJane, Clutch Magazine and Uptown Magazine, and has been featured on, The Root and Madame Noire.

In 2012, she made history by being one of the first brown/black bloggers to get credentialed and do press coverage at the Academy Awards. Luvvie is also winner of the Women’s Media Center’s 2012 Social Media Award for using her voice and humor for pop culture, gender and racial justice.

An alum of the University of Illinois, Luvvie’s background is in Marketing, Communications and New Media. As a social media strategist, her goal is to help individuals and organizations further their missions using digital tools effectively. She has presented at several conferences, including the Nonprofit Technology Conference, BlogHer, AFTRA Broadcast Conference, Chicago Social Media Summit, FOCUS100, Social Media for Nonprofits Conference, among others. She’s also an instructor at StoryStudio Chicago, often selling out her blogging and social media classes.

Luvvie’s passionate about social justice and she’s addicted to shoes. She combined these loves and founded The Red Pump Project with Karyn Watkins in 2009. Red Pump is a national nonprofit that raises awareness about the impact of HIV/AIDS on women and girls. Their work has earned them a Congressional Record from the U.S. House of Representatives as well as Resolution adopted in their name by the City Council of Chicago. Red Pump has also been featured on the Huffington Post, in EBONY Magazine, the Chicago SunTimes, A&U Magazine, NBC and many more outlets. The Black AIDS Institute recognized Luvvie as a 30 under 30 leader in HIV/AIDS.

She’s served on the Board of Directors of the Chicago Women’s AIDS Project, the Blogger Advisory Board of the Elizabeth Glaser Pediatrics AIDS Foundation, and is a New Leaders Council fellow. She was formerly the technology chair for the Chicago chapter.

When she’s not “Rocking the Red Pump” or blogging, she can be found shopping for shoes, traveling and eating red velvet cupcakes.