lord beaverbrook

‘He wasn’t a complete human being at all. He was a tiny bit of one, unnaturally developed; something in a bottle, an organ kept alive in a laboratory. I thought he was a sort of primitive savage, but he was something absolutely modern and up-to-date that only this ghastly age could produce. A tiny bit of a man pretending to be whole.’

Evelyn Waugh, Brideshead Revisited.

The papers conducted by Lord Rothermere and Lord Beaverbrook are not newspapers in the ordinary acceptance of the term. They are engines of propaganda for the constantly changing policies, desires, personal wishes, personal likes and dislikes of two men. What are their methods? Their methods are direct falsehood, misrepresentation, half-truths, the alteration of the speaker’s meaning by publishing a sentence apart from the context such as you see in these leaflets handed out outside the doors of this hall; suppression and editorial criticism of speeches which are not reported in the paper. These are methods hated alike by the public, by the whole of the rest of the Press.
—  Stanley Baldwin